Beetroot Powder Market Research Report 2023
Beetroot Powder Market Size By Nature (Organic, Conventional) Application (Food Industry, Nutraceuticals, Cosmetics) Sales Channel (Online Retail, Supermarkets, Specialty Stores, Others) Packaging Type (Bottles/Jars, Pouches, Bulk Packaging) and Region Global Market Analysis and Forecast,2023-2030
Beetroot Powder Market Synopsis
The Global Beetroot Powder Market size was valued at USD 464.88 Million in 2023 and is projected to reach USD 713.45 Million by 2030, growing at a CAGR of 5.50% from 2023 to 2030.
Beetroot powder is a natural and versatile dietary supplement derived from the root known as beetroot. It is made by drying and grinding beets into fine powder. The beet itself is known for its bright purple colour and sweet, earthy flavour.
- Beetroot powder has gained popularity due to its high nutritional value, providing essential vitamins and minerals such as vitamin C, folate, potassium and iron. It also contains dietary nitrates, which are believed to have health benefits such as better circulation, cardiovascular support and increased mobility.
- The market for beetroot powder has grown significantly in recent years, fuelling the growing consumer demand for organic and healthy food. Beetroot powder is derived from dried beetroot and is known for its bright colour, nutritional value and versatility in various applications. It is rich in essential nutrients such as vitamins, minerals, antioxidants and fibre, making it a popular choice among health-conscious consumers.
- Beetroot powder is experiencing growth in multiple sectors, including food and beverage, supplements, and cosmetics. It is used as a natural colourant and flavour enhancer in various products like juices, smoothies, energy bars, and soups. The demand for beetroot powder is driven by the rising preference for plant-based and clean-label options, as it serves as a natural substitute for artificial additives and colourings.
- Increasing awareness of the health benefits associated with beetroot consumption, such as cardiovascular health improvement, enhanced athletic performance, and detoxification properties, has fuelled market growth. Additionally, the cosmetic industry has acknowledged the potential of beetroot powder as a natural ingredient in skincare and haircare products, leveraging its antioxidant and anti-inflammatory properties.
Source: Statista
Between 2017 and 2021, the total production of sugar beet showed continuous growth. In 2021, the total world production of sugar beet was approximately 270.16 million tons, which is 5% more than the previous year, when approximately 255.5 million tons were produced.
Top Key Players Involved Are:
"Nature's Way (US), NutriGold (US), Organic India (India), BulkSupplements.com (US), Alovitox (US), Bioglan (Australia), Vimerson Health (US), Green Origins (UK), SimplySupplements (UK), Nutricost (US), Piping Rock Health Products (US), Terrasoul Superfoods (US), Navitas Organics (US), Starwest Botanicals (US), Indigo Herbs (UK), SuperBeets (US), Biofinest (US), Zint (US), Organic Traditions (Canada), Beet It Sport (UK) and other major key players."
The Beetroot Powder Market Trend Analysis
Growing Demand for Natural, Clean-Label Alternatives.
- In recent years, there has been a significant shift in consumers towards natural and clean brands. Consumers are increasingly aware of the ingredients used and are actively looking for alternatives to artificial food additives and dyes. This change stems from concerns about potential health risks associated with synthetic additives and a desire to increase transparency in food labelling.
- As a result, there has been a significant increase in the demand for natural ingredients that can provide colour, flavour and functionality without compromising health and quality. In this context, beetroot powder has become a popular choice.
- It produces a natural and bright red colour that can be used as a food colouring, eliminating the need for synthetic dyes. Additionally, beetroot powder adds a subtle sweetness and earthy flavour to foods and beverages, making it a versatile ingredient for producers.
- Consumers favour beet powder due to its minimal processing, preserving natural nutrients. It aligns with clean label preferences, appealing to health-conscious individuals seeking transparency in their food choices.
Plant-Based Trend Boosts Beetroot Powder
- The growing demand for plant-based ingredients is due to the growing popularity of plant-based diets and lifestyles. Consumers are increasingly adopting a plant-based approach to their food choices for a variety of reasons, including health concerns, environmental awareness and ethical concerns. This change has created a significant opportunity for manufacturers of beet powder.
- Beetroot powder is derived from beetroot, making it a natural and herbal ingredient. It fits well with the preferences of people looking for alternatives to animal products. It provides a variety of nutritional benefits, including vitamins, minerals and antioxidants, which are essential for a balanced plant-based diet.
- With the rise of plant-based diets, there is increasing demand for animal-free products. Beetroot powder serves as a versatile ingredient in plant-based foods, adding vibrant colour and natural flavour to items such as meat alternatives, vegan baked goods, smoothies, and plant-based beverages. Its inclusion enhances the sensory appeal and taste of plant-based offerings.
- The use of beetroot powder is in line with the sustainability goals of a plant-based diet, as it requires fewer resources than animal ingredients. Its production has a smaller carbon footprint and reduces the environmental impact associated with intensive farming.
Segmentation Analysis Of The Beetroot Powder Market
Beetroot Powder market segments cover the Nature, Application, Sales Channel, Packaging Type, and End-User. By Packaging type, the Bottle/Jar segment is Anticipated to Dominate the Market Over the Forecast period.
- Beetroot powder packaged in bottles or cans offers convenience and ease of use to consumers. The packaging format helps maintain the quality and freshness of the powder while providing a convenient way to store and measure the desired amount. Bottles or cans usually have hermetic seals that protect the concrete powder from moisture and external impurities and ensure its longevity.
- The compact size and portability of bottled or canned beetroot powder make it convenient on the go. Consumers can easily add the powder to their favourite recipes, drinks or smoothies, adding nutritional value and vibrant colour to food and drinks.
- Thanks to the transparent packaging of bottles or cans, consumers can visually assess the quality, colour and texture of beetroot powder before buying. This transparency builds trust and ensures product integrity.
Regional Analysis of The Beetroot Powder Market
North America is Expected to Dominate the Market Over the Forecast Period.
- The North American beetroot powder market is growing significantly as consumers become aware of its health benefits and prefer natural and clean alternatives to artificial additives.
- The North American beetroot powder market is driven by the growing popularity of plant-based diets and the demand for plant-based ingredients. Because beetroot powder is a natural plant ingredient, it fits well with the preferences of North American consumers. It finds applications in various fields such as food and beverages, dietary supplements and cosmetics, expanding its market potential.
- The North American beetroot powder market is characterized by the presence of both established producers and new entrants trying to meet growing consumer demand. Manufacturers are focusing on product innovation, mapping new applications and expanding distribution networks to take advantage of the growing market opportunities in North America.
Covid-19 Impact Analysis On Beetroot Powder Market
- The COVID-19 pandemic has harmed the beetroot powder market. Disruptions in global supply chains and restrictions on international trade have led to challenges in sourcing the raw materials and ingredients needed to produce a concrete powder. These supply chain disruptions resulted in price fluctuations and shortages that affected the availability and affordability of beet powder products.
- The pandemic affected consumer behaviour and purchasing habits. The economic uncertainty and financial constraints caused by the pandemic have caused a change in the priorities of consumers, focusing on essential products to special or high-quality products such as beet powder.
- Reduced consumer purchasing power and discretionary spending led to reduced demand for non-essential products, including beetroot powder. the closure of restaurants such as restaurants and cafes during the lockdown and social distancing has reduced the demand for raw materials such as beetroot powder in the food industry.
- The decline in food supply has significantly affected the overall consumption and demand for beetroot powder products. The COVID-19 pandemic has challenged the beetroot powder market in the form of supply chain disruptions, reduced consumer demand and reduced use in the food service industry.
Top Key Players Covered in The Beetroot Powder Market
- Nature's Way (US)
- NutriGold (US)
- Organic India (India)
- com (US)
- Alovitox (US)
- Bioglan (Australia)
- Vimerson Health (US)
- Green Origins (UK)
- SimplySupplements (UK)
- Nutricost (US)
- Piping Rock Health Products (US)
- Terrasoul Superfoods (US)
- Navitas Organics (US)
- Starwest Botanicals (US)
- Indigo Herbs (UK)
- SuperBeets (US)
- Biofinest (US)
- Zint (US)
- Organic Traditions (Canada)
- Beet It Sport (UK)
Key Industry Developments in the Beetroot Powder Market
In May 2023, Nature's Way® launched Brain Fuel, a gum-like nutritional supplement designed to improve short-term memory, focus and concentration in adults 18 and older. Mintel research shows that Millennials prefer to use vitamins and supplements to support their physical health, immune system and mental well-being, which is in line with a broader consumer trend.
In February 2023, Starwest launched the Eco-Pouch Line of Herbs & Spices. The newly packaged spice collection meets consumers for convenient and quick shopping. The range includes popular adaptogens such as ashwagandha, licorice root, nettle and turmeric, known for their potential benefits in supporting stress management, energy levels and mental balance.
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Global Beetroot Powder Market |
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Base Year: |
2022 |
Forecast Period: |
2023-2030 |
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Historical Data: |
2016 to 2021 |
Market Size in 2023: |
USD 464.88 Mn. |
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Forecast Period 2023-30 CAGR: |
5.50% |
Market Size in 2030: |
USD 713.45 Mn. |
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Segments Covered: |
By Nature |
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By Application |
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By Sales Channel |
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By Packaging Type |
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By Region |
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Global Beetroot Powder Market |
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Base Year: |
2022 |
Forecast Period: |
2023-2030 |
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Historical Data: |
2016 to 2021 |
Market Size in 2023: |
USD 464.88 Mn. |
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Forecast Period 2023-30 CAGR: |
5.50% |
Market Size in 2030: |
USD 713.45 Mn. |
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Segments Covered: |
By Nature |
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By Application |
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By Sales Channel |
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By Packaging Type |
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By Region |
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Key Market Drivers: |
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Key Market Restraints: |
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Key Opportunities: |
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Companies Covered in the report: |
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Chapter 1: Introduction
1.1 Research Objectives
1.2 Research Methodology
1.3 Research Process
1.4 Scope and Coverage
1.4.1 Market Definition
1.4.2 Key Questions Answered
1.5 Market Segmentation
Chapter 2:Executive Summary
Chapter 3:Growth Opportunities By Segment
3.1 By Nature
3.2 By Application
3.3 By Sales Channel
3.4 By Packaging Type
Chapter 4: Market Landscape
4.1 Porter's Five Forces Analysis
4.1.1 Bargaining Power of Supplier
4.1.2 Threat of New Entrants
4.1.3 Threat of Substitutes
4.1.4 Competitive Rivalry
4.1.5 Bargaining Power Among Buyers
4.2 Industry Value Chain Analysis
4.3 Market Dynamics
4.3.1 Drivers
4.3.2 Restraints
4.3.3 Opportunities
4.5.4 Challenges
4.4 Pestle Analysis
4.5 Technological
Frequently Asked Questions
What would be the forecast period in the Beetroot Powder Market research report?
The forecast period in the Beetroot Powder Market research report is 2023-2030.
Who are the key players in Beetroot Powder Market?
Nature's Way (US), NutriGold (US), Organic India (India), BulkSupplements.com (US), Alovitox (US), Bioglan (Australia), Vimerson Health (US), Green Origins (UK), SimplySupplements (UK), Nutricost (US), Piping Rock Health Products (US), Terrasoul Superfoods (US), Navitas Organics (US), Starwest Botanicals (US), Indigo Herbs (UK), SuperBeets (US), Biofinest (US), Zint (US), Organic Traditions (Canada), Beet It Sport (UK) and Other Major Players.
What are the segments of the Beetroot Powder Market?
The Beetroot Powder Market is segmented into Nature, Application, Sales Channel, Packaging Type, End-User and region. By Nature, the market is categorized into Organic, Conventional. By Application, the market is categorized into Food Industry, Nutraceuticals, and Cosmetics. By Sales Channel, the market is categorized into Online Retail, Supermarkets, Specialty Stores, and Others. By Packaging Type, the market is categorized into Bottles/Jars, Pouches, and Bulk Packaging. By End-user, the market is categorized into Individuals, Food & Beverage Manufacturers, and Cosmetic Manufacturers. By region, it is analyzed across North America (U.S.; Canada; Mexico), Eastern Europe (Bulgaria; The Czech Republic; Hungary; Poland; Romania; Rest of Eastern Europe), Western Europe (Germany; UK; France; Netherlands; Italy; Russia; Spain; Rest of Western Europe), Asia Pacific (China; India; Japan; South Korea; Malaysia; Thailand; Vietnam; The Philippines; Australia; New-Zealand; Rest of APAC), Middle East & Africa (Turkey; Bahrain; Kuwait; Saudi Arabia; Qatar; UAE; Israel; South Africa), South America (Brazil; Argentina; Rest of SA)
What is the Beetroot Powder Market?
Beetroot powder is a natural and versatile dietary supplement derived from the root known as beetroot. It is made by drying and grinding beets into fine powder. The beet itself is known for its bright purple colour and sweet, earthy flavour.
How big is the Beetroot Powder Market?
The Global Beetroot Powder Market size was valued at USD 464.88 Million in 2023 and is projected to reach USD 713.45 Million by 2030, growing at a CAGR of 5.50% from 2023 to 2030.
