Market Overview:
Global Beetroot Powder Market size was valued at USD 444.44 Million in 2022 and is projected to reach USD 713.45 Million by 2030, growing at a CAGR of 5.50% from 2023 to 2030.
Beetroot powder is a natural and versatile dietary supplement derived from the root known as beetroot. It is made by drying and grinding beets into fine powder. The beet itself is known for its bright purple colour and sweet, earthy flavour. Beetroot powder has gained popularity due to its high nutritional value, providing essential vitamins and minerals such as vitamin C, folate, potassium and iron. It also contains dietary nitrates, which are believed to have health benefits such as better circulation, cardiovascular support and increased mobility. The market for beetroot powder has grown significantly in recent years, fuelling the growing consumer demand for organic and healthy food. Beetroot powder is derived from dried beetroot and is known for its bright colour, nutritional value and versatility in various applications. It is rich in essential nutrients such as vitamins, minerals, antioxidants and fibre, making it a popular choice among health-conscious consumers. Beetroot powder is experiencing growth in multiple sectors, including food and beverage, supplements, and cosmetics. It is used as a natural colourant and flavour enhancer in various products like juices, smoothies, energy bars, and soups. The demand for beetroot powder is driven by the rising preference for plant-based and clean-label options, as it serves as a natural substitute for artificial additives and colourings.
Top Key Players Covered in The Beetroot Powder Market:
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- Nature's Way (US)
- NutriGold (US)
- Organic India (India)
- com (US)
- Alovitox (US)
- Bioglan (Australia)
- Vimerson Health (US)
- Green Origins (UK)
- SimplySupplements (UK)
- Nutricost (US), and Other Major Players
Market Dynamics and Factors:
In recent years, there has been a significant shift in consumers towards natural and clean brands. Consumers are increasingly aware of the ingredients used and are actively looking for alternatives to artificial food additives and dyes. This change stems from concerns about potential health risks associated with synthetic additives and a desire to increase transparency in food labelling. The growing demand for plant-based ingredients is due to the growing popularity of plant-based diets and lifestyles. Consumers are increasingly adopting a plant-based approach to their food choices for a variety of reasons, including health concerns, environmental awareness and ethical concerns. This change has created a significant opportunity for manufacturers of beet powder. Beetroot powder is derived from beetroot, making it a natural and herbal ingredient. It fits well with the preferences of people looking for alternatives to animal products. It provides a variety of nutritional benefits, including vitamins, minerals and antioxidants, which are essential for a balanced plant-based diet.
The Beetroot Powder Market Report Highlight:
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- By nature, the beetroot powder market is predominantly led by the organic nature segment, reflecting a growing consumer preference for natural and chemical-free products. This trend aligns with increasing awareness of health and wellness, driving the demand for organic beetroot powder as a nutritional supplement.
- By application, The beetroot powder market experiences dominance from the food industry as its primary application segment. With a surge in consumer demand for natural and health-focused products, beetroot powder is widely utilized in food products for its nutritional benefits and vibrant color. This trend underscores the pivotal role of the food sector in propelling the growth of the beetroot powder market.
- By Region, The North American beetroot powder market is driven by the growing popularity of plant-based diets and the demand for plant-based ingredients. Because beetroot powder is a natural plant ingredient, it fits well with the preferences of North American consumers. It finds applications in various fields such as food and beverages, dietary supplements and cosmetics, expanding its market potential.
Key Industry Development:
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- In May 2023, Nature's Way® launched Brain Fuel, a gum-like nutritional supplement designed to improve short-term memory, focus and concentration in adults 18 and older. Mintel research shows that Millennials prefer to use vitamins and supplements to support their physical health, immune system and mental well-being, which is in line with a broader consumer trend.
- In February 2023, Starwest launched the Eco-Pouch Line of Herbs & Spices. The newly packaged spice collection meets consumers for convenient and quick shopping. The range includes popular adaptogens such as ashwagandha, licorice root, nettle and turmeric, known for their potential benefits in supporting stress management, energy levels and mental balance.
The Beetroot Powder Market Segmentation:
By Nature
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- Organic
- Conventional
By Application
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- Food Industry
- Nutraceuticals
- Cosmetics
By Sales Channel
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- Online Retail
- Supermarkets
- Specialty Stores
- Others
By Packaging
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- Bottles/Jars
- Pouches
- Bulk Packaging
For this report, AkVis Intelligence has segmented the Beetroot Powder Market based on region:
Regional Outlook (Revenue in USD Million; Volume in Units, 2023-2030)
North America
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- The U.S.
- Canada
- Mexico
Eastern Europe
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- Russia
- Bulgaria
- The Czech Republic
- Hungary
- Poland
- Romania
- Rest of Eastern Europe
Western Europe
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- Germany
- UK
- France
- Netherlands
- Italy
- Spain
- Rest of Western Europe
Asia Pacific
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- China
- India
- Japan
- Singapore
- Australia
- New-Zealand
- Rest of APAC
Middle East & Africa
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- Turkey
- Saudi Arabia
- Qatar
- UAE
- Israel
- South Africa
South America
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- Brazil
- Argentina
- Rest of SA
T. Kumbhar
Author Information
T. Kumbhar is a Senior Market Research Consultant at IMR, specializing in Agro-Chemicals, Food Tech, Consumer Goods, and more. With four years of experience, he delivers market insights, competitive analysis, and data-driven business strategies.
