According to a new report published by AkVis Intelligence, titled, “Custom Printing Market by Type, Printing Design, Application, End-User Industry, and Region Global Market Analysis and Forecast, 2024-2032.

The Global Custom Printing Market Size Was Valued at USD 34.92 Billion in 2023 and is Projected to Reach USD 85.77 Billion by 2032, Growing at a CAGR of 10.5 % from 2024-2032. Custom printing is a process that allows for the integration of unique designs, logos, or text onto standard products, allowing for full creative authority over the outcome. This is ideal for showcasing personality or for companies aiming to differentiate themselves with unique branded items. The global custom t-shirt printing market is expected to grow due to the increasing use of personalized t-shirts by multinational companies to advertise their brands, products, and services globally. Consumer preferences towards trendy and customized t-shirts and clothing are predicted to significantly boost the market.

Sectors such as logistics, hospitality, construction, and medicine are expected to offer personalized t-shirts to their staff as branding and promotional tactics. The rise in demand from sports organizations and teams due to government efforts and the desire for unique visibility is expected to further boost the market. In 2021, the United Kingdom Sports Organization allocated USD 55.56 billion to secure hosting rights for the 2025 Women's Rugby World Cup and the 2026 Tour de France Grand Depart. However, custom printing faces barriers such as equipment constraints, intricate patterns, high initial investment, limited material availability, and higher prices of customized printers. Additionally, extensive personalization with intricate patterns and costly equipment and materials leads to increased total product expenses.

According to Custom Printing, the Market is segmented into Type, printing Device, Application, and End User. By type, the market is categorized into Screen Printing, Digital Printing, and Plot Printing. By Printing Devices, the market is categorized into Graphic Design and artwork. By Application, the market is categorized into Commercial and Personal. By End User, the market is categorized into Clothing, Food & Beverage, Healthcare, Automotive, Textiles & Apparel, and Others. By region, it is analyzed across North America (U.S.; Canada; Mexico), Europe (Germany; U.K.; France; Italy; Russia; Spain, etc.), Asia-Pacific (China; India; Japan; Southeast Asia, etc.), South America (Brazil; Argentina, etc.), Middle East & Africa (Saudi Arabia; South Africa, etc.).

The popularity of stylish athletic clothing has surged due to its combination of comfort, style, and versatility. This trend has led to a thriving global market for such clothing. Major athletic clothing companies have capitalized on this trend by offering a wider range of trendy and practical activewear, such as printed t-shirts. They have invested in improving manufacturing facilities and consistently introducing new designs to meet the evolving demands of an international customer demographic.

The sportswear manufacturing custom printing market is set to experience significant growth due to recent advancements in Direct-to-Garment (DTG) and Direct-to-Film (DTF) technologies. Companies like Kornit Digital and Ricoh have made significant progress in printing on commonly used sportswear fabrics like polyester and elastane, resulting in top-notch, long-lasting, and colorful prints on light and dark polyester materials. These developments not only improve the visual appeal and practicality of athletic attire but also meet the growing need for eco-friendly and personalized activewear choices. The advancement of DTF printing technology, demonstrated by Brother's GTX Pro Series and M&R's QUATRO™ Direct to Film Transfer Printing System, offers a profitable chance for the custom printing industry, ensuring bright hues, durability, and longevity. The market is also poised to benefit from the changing demands of consumers towards custom and unique sportswear designs, as well as the shift towards sustainability.

Global Custom Printing Market, Segmentation

The Custom Printing Market is Segmented Based on Type, Printing Design, Application, End User Industry, and Region.

By Type:

Screen printing is a popular method for creating canvases, posters, and artwork on various surfaces, including paper, fabrics, metal, wood, and plastics. It involves creating a stencil on a mesh screen and using ink to create designs. The segment's growth is being boosted by on-demand printing and a focus on environmental sustainability using safer chemicals and solvents. This shift towards environmentally-friendly solutions is expected to create new opportunities for the industry.

By End User:

The Clothing Segment Held the Largest Share. The clothing segment holds the largest share in the custom apparel industry, with personalized clothing items like t-shirts, jerseys, sweatshirts, and hoodies being the top revenue-generating segment. Businesses are increasingly using personalized clothing to boost product visibility and brand recognition as a branding strategy. The increased use of custom-printed clothing for branding is expected to drive growth in the custom apparel market and the larger custom printing market during the forecast period.

Region:

The Asia Pacific region is expected to dominate the custom printing market over the forecast period due to factors such as a growing young population interested in fashionable clothing, a booming fashion sector in countries like India, China, Japan, and Southeast Asia, and advancements in printing technologies. The market is expected to persist due to the thriving e-commerce industry and consumer fascination with contemporary fashion, particularly t-shirts. A study predicts that India will experience a substantial rise in t-shirt purchases, with sales expected to reach 1448.9 million units by 2026, at an 8.71% growth rate. Overall, the Asia Pacific region is expected to continue its dominance in the custom printing market.

Some of The Leading/Active Market Players Are-

• R. Donnelley & Sons Company (U.S.)
• Quad/Graphics, Inc. (U.S.)
• Deluxe Corporation (U.S.)
• Shutterfly, Inc. (U.S.)
• Avery Dennison Corporation (U.S.)
• HP Inc. (U.S.)
• Lexmark International, Inc. (U.S.)
• Ennis, Inc. (U.S.)
• CafePress (U.S.)
• GotPrint (U.S.) and Other Active Players

Key Industry Developments

• In June 2024, Avery Dennison announced the upcoming release of their SP 1504 Easy Apply RS digital print film in Australia and New Zealand. This eco-friendly film is designed for vehicle wrapping and corporate branding applications. Highlighting its commitment to sustainability, Avery Dennison states that SP 1504 Easy Apply RS represents a significant leap in innovation and offers a revolutionary solution. According to Jordan Leach, Business Director, ANZ & ASEAN, Graphics Solutions at Avery Dennison, this product reflects their dedication to setting industry standards and delivering sustainable solutions.

• In November 2023,R. Donnelley & Sons Company (RRD), a global leader in marketing, packaging, printing, and supply chain solutions, announced the expansion of its digital printing capabilities. They installed an EFI Nozomi C18000 Plus single-pass digital inkjet printer at their Packaging facility in Milwaukee, Wisconsin. Expected to be operational by fall 2023, the press will allow RRD to deliver faster turnaround times (25% reduction), offer a wider range of design and color options, prioritize sustainability for large-format printing on various-sized substrates, and maintain consistent print quality.

Key Findings of the Study:

• The clothing segment holds the largest revenue share in the custom printing market.
• The Asia Pacific region is expected to dominate the custom printing market due to a growing young population, a booming fashion sector, and advancements in printing technologies.
• The global custom t-shirt printing market is expected to grow due to the increasing use of personalized t-shirts for advertising and branding.