Custom Printing Market Research Report 2024

Global Custom Printing Market Synopsis

Global Custom Printing Market Size Was Valued at USD 34.92 Billion in 2023 and is Projected to Reach USD 85.77 Billion by 2032, Growing at a CAGR of 10.5 % from 2024-2032.

Personalization through custom printing enables the integration of unique designs, logos, or text onto a standard product. Contrary to mass-produced goods with set choices, custom printing allows for full creative authority over the result. This could range from putting a humorous phrase on a shirt to designing original packaging for your company. Perfect for people wanting to showcase their personality or companies aiming to differentiate themselves with unique branded items.

• The main driver behind the global custom t-shirt printing market's growth in the foreseeable future is expected to be the rising use of personalized t-shirts by numerous multinational companies to advertise their brands, products, and services globally. Moreover, an expected shift in consumer preferences towards trendy and customized t-shirts and clothing is predicted to significantly boost the growth of the global market in the forecast period.
• There is a growing trend in various sectors, such as logistics, hospitality, construction, and medicine, where businesses are anticipated to offer personalized t-shirts to their staff as a branding and promotional tactic. It is anticipated that this pattern will help drive the expansion of the worldwide personalized t-shirt market during the predicted timeframe.
• A significant rise in demand from various sports organizations and teams due to increasing government efforts and the desire for unique visibility for each team will greatly boost the market's growth and demand in the future. In 2021, the United Kingdom Sports Organization, a body associated with the United Nations overseeing major events, revealed plans to allocate USD 55.56 billion towards the United Kingdom's efforts to secure hosting rights for the 2025 Women's Rugby World Cup and the 2026 Tour de France Grand Depart.
• Despite the numerous advantages it brings to different industries and sectors, custom printing has encountered certain barriers that are impeding its market growth. Constraints in equipment and the intricacy of patterns are some of the reasons impeding the expansion. Additionally, the significant initial investment is a major obstacle due to expensive material costs, limited material availability, and higher prices of customized printers. Moreover, extensive personalization with intricate patterns, along with costly equipment and materials, leads to a rise in total product expenses.

Key Industry Player:

R.R. Donnelley & Sons Company (U.S.), Quad/Graphics, Inc. (U.S.), Deluxe Corporation (U.S.), Shutterfly, Inc. (U.S.), Avery Dennison Corporation (U.S.), HP Inc. (U.S.), Lexmark International, Inc. (U.S.), Ennis, Inc. (U.S.), CafePress (U.S.), GotPrint (U.S.), Zazzle Inc. (U.S.), Cimpress (Ireland), Onlineprinters GmbH (Germany), CEWE Stiftung & Co. KGaA (Germany), VistaPrint Limited (Ireland), Moo Print Limited (U.K.), Toppan Printing Co., Ltd. (Japan), Dai Nippon Printing Co., Ltd. (Japan), Ricoh Company, Ltd. (Japan), Canon Inc. (Japan), and Konica Minolta, Inc. (Japan), and other active players.

Global Custom Printing Market Trend Analysis

Rise of Stylish Athletic Clothing Driven by Comfort, Style, and Versatility

• Recently, the trend of stylish athletic clothing has seen a rise in popularity. The reason for this trend is a successful mixture of comfort, style, and versatility. The change in consumer choice has resulted in a thriving worldwide market for stylish athletic clothing.
• Big athletic clothing companies have taken advantage of this trend by providing a broader selection of trendy and practical activewear. This involves creating printed t-shirts to meet the increasing need for stylish choices. To meet the increasing demand, top companies have put money into improving their manufacturing plants and consistently bringing out new designs. This guarantees they can meet the constantly changing demands of an international customer demographic.

Direct-To-Garment (DTG) And Direct-To-Film (DTF) Printing for Custom Sportswear

• The sportswear manufacturing custom printing market is set to experience significant growth, propelled by recent advancements in Direct-to-Garment (DTG) and Direct-to-Film (DTF) technologies. Companies such as Kornit Digital and Ricoh have made great progress in addressing the difficulties of printing on commonly used sportswear fabrics like polyester and elastane. Their creative ideas, like Kornit's MAX Poly technology and Ricoh's Ri 4000 equipped with enhancer technology, make it possible to create top-notch, long-lasting, and colorful prints on light and dark polyester materials.
• These developments not just improve the visual attractiveness and practicality of athletic attire but also meet the growing need for eco-friendly and personalized activewear choices. The capability to produce prints with incredible color precision and soft fabric has made these technologies game-changers in the market, creating opportunities for both small and large businesses to provide personalized sportswear options.
• The advancement of DTF printing technology, demonstrated by Brother's GTX Pro Series and M&R's QUATRO™ Direct to Film Transfer Printing System, offers a profitable chance for the custom printing industry. The ability of DTF technology to produce long-lasting, high-quality prints on various types of clothing, such as sturdy sportswear and outerwear, is quite attractive. The method guarantees bright hues, great ability to withstand washing, and prints that endure over time, meeting the rigorous demands for athletic clothing.
• With the changing demands of consumers towards custom and one-of-a-kind sportswear designs, the custom printing market is poised to gain greatly from these technological improvements. The increase is also being driven by the shift towards sustainability, with the latest printing methods making it easier to use recycled and natural materials, appealing to environmentally aware customers.

Global Custom Printing Market Segment Analysis:

Global Custom Printing Market Segmented by Type, Printing Design, Application, and End User Industry

By Type, The Screen-Printing Segment Is Expected to Dominate the Market During the Forecast Period.

• Screen printing is a widely used method of printing. It can be utilized for creating stunning canvases, posters, and artwork, as well as for printing on fabrics and textiles. The process of screen printing starts by making a stencil on a mesh screen. Ink is used to create the design on the underlying surface.
• Screen printing typically utilizes paper and fabrics as the primary surfaces for printing. Screen printing can be applied on surfaces made of metal, wood, and plastics.
• Ongoing developments, like printing on-demand, along with a strong focus on environmental sustainability by using safer chemicals and gentle solvents compared to traditional methods, are helping boost the segment's expansion. The move towards environmentally-friendly solutions and efficient production is predicted to create new opportunities for segment growth.

By End User, The Clothing Segment Held the Largest Share.

• Clothing is the top revenue-generating segment and is expected to continue leading in the future in the custom apparel industry. This segment includes a variety of personalized clothing items like t-shirts, jerseys, sweatshirts, hoodies, and other options. Businesses, particularly new companies, are more and more using personalized clothing, like t-shirts, to boost product visibility and brand recognition as a vital branding strategy.
• This method is especially successful in grabbing the interest of potential clients. It is expected that the increased use of custom-printed clothing for branding will drive growth in the custom apparel market and the larger custom printing market during the forecast period.

Global Custom Printing Market Regional Insights:

Asia Pacific is Expected to Dominate the Market Over the Forecast Period

• The custom printing market is dominated by the Asia Pacific region as the clear frontrunner. Several factors are responsible for this dominance. To start with, there is a growing population of young people who are very interested in fashionable clothing. Furthermore, the growing population is supported by a booming fashion sector, especially in nations such as India, China, Japan, and Southeast Asia. The rise in popularity of custom-printed clothing and accessories has led to the creation of many new startups to meet the demand.
• The market is being driven forward by advancements in printing technologies and the increasing demand for custom products. Asia Pacific's dominance is expected to persist shortly. The custom printing market is experiencing significant growth thanks to the thriving e-commerce industry in the area. Furthermore, an increasing consumer fascination with contemporary fashion is fueling the need for personalized printed items, specifically t-shirts. A study forecasts that India will experience a substantial rise in t-shirt purchases, with sales expected to reach a remarkable 1448.9 million units by 2026, showing a growth rate of about 8.71%.

Active Key Players in the Global Custom Printing Market

• R. Donnelley & Sons Company (U.S.)
• Quad/Graphics, Inc. (U.S.)
• Deluxe Corporation (U.S.)
• Shutterfly, Inc. (U.S.)
• Avery Dennison Corporation (U.S.)
• HP Inc. (U.S.)
• Lexmark International, Inc. (U.S.)
• Ennis, Inc. (U.S.)
• CafePress (U.S.)
• GotPrint (U.S.)
• Zazzle Inc. (U.S.)
• Cimpress (Ireland)
• Onlineprinters GmbH (Germany)
• CEWE Stiftung & Co. KGaA (Germany)
• VistaPrint Limited (Ireland)
• Moo Print Limited (U.K.)
• Toppan Printing Co., Ltd. (Japan)
• Dai Nippon Printing Co., Ltd. (Japan)
• Ricoh Company, Ltd. (Japan)
• Canon Inc. (Japan)
• Konica Minolta, Inc. (Japan)

Key Industry Developments in the Global Custom Printing Market:

• In June 2024, Avery Dennison announced the upcoming release of their SP 1504 Easy Apply RS digital print film in Australia and New Zealand. This eco-friendly film is designed for vehicle wrapping and corporate branding applications. Highlighting its commitment to sustainability, Avery Dennison states that SP 1504 Easy Apply RS represents a significant leap in innovation and offers a revolutionary solution. According to Jordan Leach, Business Director, ANZ & ASEAN, Graphics Solutions at Avery Dennison, this product reflects their dedication to setting industry standards and delivering sustainable solutions.

• In November 2023,R. Donnelley & Sons Company (RRD), a global leader in marketing, packaging, printing, and supply chain solutions, announced the expansion of its digital printing capabilities. They installed an EFI Nozomi C18000 Plus single-pass digital inkjet printer at their Packaging facility in Milwaukee, Wisconsin. Expected to be operational by fall 2023, the press will allow RRD to deliver faster turnaround times (25% reduction), offer a wider range of design and color options, prioritize sustainability for large-format printing on various-sized substrates, and maintain consistent print quality.