Market Overview:

The Global Activewear Market size was reasonably estimated to be approximately USD 448.58 Million in 2023 and is poised to generate revenue over USD 697.09 Million by the end of 2030, projecting a CAGR of around 6.50% from 2023 to 2030.

Activewear encompasses clothing tailored for sports and physical activities, prioritizing comfort, flexibility, and functionality. This specialized attire, including tops, bottoms, footwear, and more, is crafted from technical fabrics with features like moisture-wicking and stretchability to enhance performance and ensure comfort. Beyond its utilitarian purpose, activewear has sparked the athleisure trend, blending sportswear with everyday fashion. This fusion has propelled activewear into a style statement embraced beyond fitness activities. Designed to facilitate movement, activewear utilizes stretchable materials and ergonomic designs for freedom of motion. It has emerged as a significant segment within the fashion industry, with numerous brands offering diverse products to cater to individuals seeking both style and performance in their clothing choices.

Top Key Players Covered In The Activewear Market:

• • Nike (USA)
  • Adidas (Germany)
  • Under Armour (USA)
  • Puma (Germany)
  • Lululemon Athletica (Canada)
  • Columbia Sportswear (USA)
  • ASICS (Japan)
  • Reebok (USA)
  • The North Face (USA)
  • New Balance (USA)
  • Patagonia (USA)
  • Fila (South Korea)
  • Gymshark (United Kingdom)
  • Champion (USA)
  • Puma (Germany)
  • Everlast (USA)
  • Roxy (USA)
  • Asics (Japan)
  • Ellesse (United Kingdom)
  • Decathlon (France) and Other Major Players

Market Dynamics and Factors:           

The activewear market is experiencing growth propelled by a global increase in health and fitness awareness. With a rising emphasis on personal well-being, individuals are embracing active lifestyles, engaging in various fitness activities like yoga, running, and gym workouts. This surge in activity demands specialized clothing that offers comfort, flexibility, and support, thereby boosting the demand for activewear. Moreover, the influence of social media platforms, where fitness influencers endorse activewear brands, further fuels consumer interest in these products.

Technological advancements in fabric materials are reshaping the activewear landscape, offering enhanced performance and durability. Innovations such as moisture-wicking, breathability, and temperature regulation properties in fabrics improve comfort during physical activities, driving demand. Additionally, these advancements result in activewear that withstands rigorous workouts and frequent washing, appealing to consumers seeking both performance and longevity in their activewear purchases. Overall, these technological strides present opportunities for brands to differentiate themselves and enhance the overall consumer experience.

The Activewear Market Report Highlight:

• • By End- Use, The athleisure trend, which blends athletic wear with casual fashion, has gained immense popularity among women. Activewear has become a fashion statement and a part of everyday wear, not just limited to fitness activities. This trend has contributed to a higher demand for activewear among women.
  • By Region, Asia Pacific Is Expected To Dominate the Market over the Forecast Period. Many countries in the Asia Pacific region, have established strong manufacturing capabilities and a competitive advantage in producing clothing and textiles at a large scale. These countries offer cost-effective production, efficient supply chains, and quick turnaround times, making them attractive to global activewear brands.

Key Industry Development:

In Jan 2023, Germany-based sportswear brand Puma and creative director June Ambrose released their first co-branded collaboration, ‘Keeping Score’. The new collection is a celebration of Ambrose’s career and impact within hip-hop and fashion, exploring the idea of reflection and encouraging women to keep score of their wins.

In Feb 2023, US’ Nike launched the new Nike Vaporfly 3 running shoes, updated with refinement and improvement to make the leader of the super shoe pack faster. Building on learnings from the Nike Vaporfly 2, the new Vaporfly’s refined design meets the needs of distance runners, including a smoother transition and improved stability.

The Activewear Market Segmentation:

By Product Type

• • Tops and T-Shirts
  • Sweatpants and Yoga Pants
  • Skirts and Shorts
  • Tracksuits
  • Sweatshirts/Jacket
  • Others

By Distribution Channel

• • Supermarkets/Hypermarkets
  • Specialty Stores
  • Online Retail Stores
  • Others

By End-Users

• • Men
  • Women
  • Kids

For this report, AkVis Intelligence has segmented the Activewear Market based on region:

Regional Outlook (Revenue in USD Million; Volume in Units, 2023-2030)

North America

• • The U.S.
  • Canada
  • Mexico

Eastern Europe

• • Russia
  • Bulgaria
  • The Czech Republic
  • Hungary
  • Poland
  • Romania
  • Rest of Eastern Europe

Western Europe

• • Germany
  • UK
  • France
  • Netherlands
  • Italy
  • Spain
  • Rest of Western Europe

Asia Pacific

• • China
  • India
  • Japan
  • Singapore
  • Australia
  • New-Zealand
  • Rest of APAC

Middle East & Africa

• • Turkey
  • Saudi Arabia
  • Qatar
  • UAE
  • Israel
  • South Africa

South America

• • Brazil
  • Argentina
  • Rest of SA