Global Activewear Market Research Report 2023
Global Activewear Market Size By Product Type (Tops and T-Shirts, Sweatpants and Yoga Pants, Skirts and Shorts, Tracksuits, Sweatshirts/Jacket, Others), Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Retail Stores, Others), Fabric (Polyester, Nylon, Neoprene, Polypropylene, Spandex, Others), By End User (Men, Women, Kids), And Region Global Market Analysis And Forecast, 2023-2030
Activewear Market Synopsis
The Global Activewear Market size was reasonably estimated to be approximately USD 448.58 Million in 2023 and is poised to generate revenue over USD 697.09 Million by the end of 2030, projecting a CAGR of around 6.50% from 2023 to 2030.
Activewear refers to clothing designed and worn specifically for sports, exercise, and other physical activities. It is characterized by its comfort, flexibility, and functionality, allowing individuals to engage in various forms of physical activity with ease. Activewear typically includes garments such as tops, bottoms, sports bras, jackets, hoodies, leggings, shorts, and footwear.
- Activewear garments are specifically designed to enhance performance, support movement, and provide comfort during physical activities. They often feature technical fabrics and construction techniques that offer properties like moisture-wicking, breathability, stretchability, and temperature regulation. These features help keep the body cool, dry, and comfortable during exercise.
- Activewear has evolved beyond its functional purpose and has become a popular fashion trend known as athleisure. Athleisure combines athletic wear with everyday fashion, blurring the lines between sportswear and casual wear. This trend has led to the increased popularity of Activewear as a style statement, even outside of fitness activities.
- Activewear is designed to provide ample stretch and flexibility to allow freedom of movement during physical activities. Stretchable fabrics and construction techniques such as flatlock seams and ergonomic cuts are employed to ensure comfort and mobility.
- Activewear has become a significant segment of the fashion industry, with numerous brands specializing in activewear offering a wide range of products to meet the demands of active individuals seeking style, comfort, and performance in their clothing.
Top Key Players Involved Are:
"Nike (USA), Adidas (Germany), Under Armour (USA), Puma (Germany), Lululemon Athletica (Canada), Columbia Sportswear (USA), ASICS (Japan), Reebok (USA), The North Face (USA), New Balance (USA), Patagonia (USA), Fila (South Korea), Gymshark (United Kingdom), Champion (USA), Puma (Germany), Everlast (USA), Roxy (USA), Asics (Japan), Ellesse (United Kingdom), Decathlon (France) And Other Major Players."
Activewear Market Trend Analysis
Growing Health and Fitness Awareness
- Growing health and fitness awareness is a significant driver of the Activewear Market. There is a growing emphasis on personal health and well-being across the globe. People are becoming more aware of the benefits of leading an active lifestyle and engaging in regular physical exercise to maintain fitness levels and improve overall health.
- With the increasing awareness about the importance of fitness, there has been a surge in the popularity of various fitness activities such as yoga, running, cycling, gym workouts, and group exercise classes. These activities require appropriate clothing that provides comfort, flexibility, and support, thereby driving the demand for Activewear.
- Social media platforms have become powerful channels for promoting fitness and healthy lifestyles. Fitness influencers and celebrities often showcase their workout routines and endorse activewear brands, creating awareness and influencing consumer behavior toward purchasing activewear.
- As a result of these factors, the growing health and fitness awareness among consumers has led to an increased demand for activewear.
Technological Advancements in Fabric Materials
- Technological advancements in fabric materials present significant opportunities for the activewear market. Technological advancements in fabric materials allow for the development of high-performance activewear that enhances athletic performance.
- Innovative fabrics offer features such as moisture-wicking, breathability, temperature regulation, and quick-drying properties, which keep the body comfortable during physical activities. This enhances the overall experience and performance of athletes and fitness enthusiasts, driving the demand for activewear.
- Technological advancements in fabric materials have led to the development of durable and long-lasting activewear. High-quality fabrics are engineered to withstand rigorous workouts, frequent washing, and wear and tear, maintaining their performance and appearance over time. Enhanced durability appeals to consumers who seek value for money and products that can withstand their active lifestyles.
- Overall, technological advancements in fabric materials provide opportunities for activewear brands to differentiate themselves in the market and improve performance and comfort.
Source: Statista
The Above Graph Represents The Revenue Generated By NIKE Brand From 2020 To 2022 Which States That The Revenue Generated In FY 2022 Is More As Compared To The FY 2020 This Means Due To Growing Awareness In Recent Years The Revenue Generated Is Gradually Increased.
Segmentation Analysis of the Activewear Market
The Activewear Market segment covers the Product Type, Distribution Channel, Fabric, and End User. In End User, the Women segment is Anticipated to Dominate the Market Over the Forecast period.
- The athleisure trend, which blends athletic wear with casual fashion, has gained immense popularity among women. Activewear has become a fashion statement and a part of everyday wear, not just limited to fitness activities. This trend has contributed to a higher demand for activewear among women.
- Women tend to have a greater influence on fashion and style trends, including activewear. They are often more conscious of their appearance and seek clothing that is both functional and fashionable. The activewear market has responded to this demand by offering a wide range of styles, colors, and designs that cater specifically to women's fashion preferences.
- There has been a growing movement promoting body positivity and body diversity, which encourages individuals to embrace and celebrate their unique body shapes and sizes.
Regional Analysis of Activewear Market
Asia Pacific Is Expected To Dominate the Market over the Forecast Period.
- Many countries in the Asia Pacific region, have established strong manufacturing capabilities and a competitive advantage in producing clothing and textiles at a large scale. These countries offer cost-effective production, efficient supply chains, and quick turnaround times, making them attractive to global activewear brands.
- The Asia Pacific region has experienced rapid economic growth, leading to an expanding middle class with higher disposable incomes. As a result, there is an increasing demand for activewear products due to changing lifestyles and a growing emphasis on health and fitness. Urbanization has also played a role in promoting activewear, as cities provide access to gyms, fitness centers, and recreational activities, driving the demand for suitable attire.
- Over the past decade, there has been a significant shift in consumer preferences toward health and wellness, with an increasing focus on physical fitness and active lifestyles. This trend has been particularly prominent in the Asia Pacific region, where fitness activities such as yoga, running, and gym workouts have gained popularity. The demand for activewear has surged as people seek comfortable, functional, and stylish clothing for their active pursuits.
- The Asia Pacific region has witnessed substantial growth in e-commerce platforms and digital marketing channels. Online shopping has become increasingly popular, providing consumers with easy access to a wide range of activewear brands and products.
Covid 19 Impact Analysis on Activewear Market
- The COVID-19 pandemic has had both positive and negative impacts on the activewear market. Shift towards Home Workouts: With lockdowns and social distancing measures in place, gyms and fitness centers were temporarily closed, leading to a significant shift towards home workouts.
- As people spent more time at home, there was a growing demand for comfortable and versatile clothing. Athleisure, which combines activewear with casual wear, became a popular choice for many. The athleisure trend gained momentum during the pandemic as individuals sought comfortable yet stylish clothing for both fitness activities and every day wear.
- Temporary Decrease in Sports Events: Many sports events, including professional leagues, tournaments, and recreational activities, were postponed or canceled during the pandemic. This resulted in a temporary decline in the demand for sports-specific activewear. However, as restrictions eased and sports activities resumed, the demand for sports-related activewear gradually picked up.
- Overall, while the COVID-19 pandemic initially presented challenges to the activewear market, it also created opportunities as consumers adapted their lifestyles and sought comfortable, versatile, and functional clothing. The industry responded by catering to the changing needs and preferences of consumers and emphasizing e-commerce channels.
Top Key Players Covered in The Activewear Market
- Nike (USA)
- Adidas (Germany)
- Under Armour (USA)
- Puma (Germany)
- Lululemon Athletica (Canada)
- Columbia Sportswear (USA)
- ASICS (Japan)
- Reebok (USA)
- The North Face (USA)
- New Balance (USA)
- Patagonia (USA)
- Fila (South Korea)
- Gymshark (United Kingdom)
- Champion (USA)
- Puma (Germany)
- Everlast (USA)
- Roxy (USA)
- Asics (Japan)
- Ellesse (United Kingdom)
- Decathlon (France) and Other Major Players
Key Industry Development In The Activewear Market
In Jan 2023, Germany-based sportswear brand Puma and creative director June Ambrose released their first co-branded collaboration, ‘Keeping Score’. The new collection is a celebration of Ambrose’s career and impact within hip-hop and fashion, exploring the idea of reflection and encouraging women to keep score of their wins.
In Feb 2023, US’ Nike launched the new Nike Vaporfly 3 running shoes, updated with refinement and improvement to make the leader of the super shoe pack faster. Building on learnings from the Nike Vaporfly 2, the new Vaporfly’s refined design meets the needs of distance runners, including a smoother transition and improved stability.
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Global Activewear Market |
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Base Year: |
2022 |
Forecast Period: |
2023-2030 |
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Historical Data: |
2016 to 2021 |
Market Size in 2023: |
USD 448.58 Mn. |
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Forecast Period 2023-30 CAGR: |
6.50% |
Market Size in 2030: |
USD 697.09 Mn. |
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Segments Covered: |
By Product Type |
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By Fabric |
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By Distribution Channel |
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By End Use |
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By Region |
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Global Activewear Market |
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Base Year: |
2022 |
Forecast Period: |
2023-2030 |
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Historical Data: |
2016 to 2021 |
Market Size in 2023: |
USD 448.58 Mn. |
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Forecast Period 2023-30 CAGR: |
6.50% |
Market Size in 2030: |
USD 697.09 Mn. |
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Segments Covered: |
By Product Type |
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By Fabric |
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By Distribution Channel |
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By End Use |
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By Region |
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Key Market Drivers: |
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Key Market Restraints: |
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Key Opportunities: |
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Companies Covered in the Report: |
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Chapter 1: Introduction
1.1 Research Objectives
1.2 Research Methodology
1.3 Research Process
1.4 Scope and Coverage
1.4.1 Market Definition
1.4.2 Key Questions Answered
1.5 Market Segmentation
Chapter 2:Executive Summary
Chapter 3:Growth Opportunities By Segment
3.1 By Product Type
3.2 By Distribution Channel
3.3 By Fabric
3.4 By By End User
Chapter 4: Market Landscape
4.1 Porter's Five Forces Analysis
4.1.1 Bargaining Power of Supplier
4.1.2 Threat of New Entrants
4.1.3 Threat of Substitutes
4.1.4 Competitive Rivalry
4.1.5 Bargaining Power Among Buyers
4.2 Industry Value Chain Analysis
4.3 Market Dynamics
4.3.1 Drivers
4.3.2 Restraints
4.3.3 Opportunities
4.5.4 Challenges
4.4 Pestle Analysis
Frequently Asked Questions
What would be the forecast period in the Activewear Market Research report?
The forecast period in the Activewear Market Research Report is 2023-2030.
Who are the key players in Activewear Market?
Nike (USA), Adidas (Germany), Under Armour (USA), Puma (Germany), Lululemon Athletica (Canada), Columbia Sportswear (USA), ASICS (Japan), Reebok (USA), The North Face (USA), New Balance (USA), Patagonia (USA), Fila (South Korea), Gymshark (United Kingdom), Champion (USA), Puma (Germany), Everlast (USA), Roxy (USA), Asics (Japan), Ellesse (United Kingdom), Decathlon (France) And Other Major Players.
What are the segments of the Activewear Market?
The Activewear Market Segmented Into Product Type, Fabric, Distribution Channel, End User And Region. By Product Type, The Market Is Categorized Into Tops And T-Shirts, Sweatpants And Yoga Pants, Skirts And Shorts, Tracksuits, Sweatshirts/Jacket, Others. By Fabric, The Market Is Categorized Into Rea Polyester, Nylon, Neoprene, Polypropylene, Spandex, , And Others. By Distribution Channel, The Market Is Categorized Into Retail, Food Service, Household And Others. By Distribution Channel, The Market Is Categorized Into Supermarkets/Hypermarkets, Specialty Stores, Online Retail Stores, And Others. By End - Use, The Market Is Categorized Into Men, Women, Kids And Others. By Region, It Is Analyzed Across North America (Us, Canada, Mexico), Eastern Europe (Bulgaria, The Czech Republic, Hungary, Poland, Romania, Rest Of Eastern Europe), Western Europe (Germany, UK, France, Netherlands, Italy, Russia, Spain, Rest Of Western Europe), Asia Pacific (China, India, Japan, South Korea, Malaysia, Thailand, Vietnam, The Philippines, Australia, New Zealand, Rest Of APAC), Middle East & Africa (Turkey, Bahrain, Kuwait, Saudi Arabia, Qatar, UAE, Israel, South Africa), South America (Brazil, Argentina, Rest Of SA)
What is the Activewear Market?
Activewear refers to clothing designed and worn specifically for sports, exercise, and other physical activities. It is characterized by its comfort, flexibility, and functionality, allowing individuals to engage in various forms of physical activity with ease. Activewear typically includes garments such as tops, bottoms, sports bras, jackets, hoodies, leggings, shorts, and footwear.
How big is the Activewear Market?
The Global Activewear Market size was reasonably estimated to be approximately USD 448.58 Million in 2023 and is poised to generate revenue over USD 697.09 Million by the end of 2030, projecting a CAGR of around 6.50% from 2023 to 2030.
