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Watermelon Seeds Market Research Report 2023

Watermelon Seeds Market Global Industry Analysis and Forecast (2024-2032) By Type (Raw, Roasted, Dried), Nature (Conventional, Organic), Application (Snack and Healthy Food, Culinary Ingredients, Oil Extraction, Animal Feed, Nutraceutical Supplements), End-user (Food and Beverages, Nutraceuticals and Supplements, Animal Feed and Pet Food, Cosmetics and Personal Care, Agriculture and Horticulture), Distribution Channel (Online Retail Stores, Supermarkets and Hypermarkets, Specialty Stores, Convenience Stores, Health Food Stores), And Region

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Report ID: 50

Categories: Food and Beverages

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Summary TOC Segmentation Methodology

Watermelon Seeds Market Synopsis

Watermelon Seeds Market Size Was Valued at USD 3127.22 Million in 2023 and is Projected to Reach USD 8149.97 Million by 2032, Growing at a CAGR of 11.23% From 2024-2032.

Watermelon seeds are edible seeds found in watermelon fruit. They are small, oval-shaped seeds with a hard outer shell. These seeds are rich in nutrients, including protein, healthy fats, fiber, vitamins, and minerals, with antioxidants like vitamin E.

  • Watermelon seeds contain important nutrients such as protein, healthy fats, fiber, vitamins, and minerals, including B vitamins and magnesium, making them a nutritious food choice.
  • They are an essential plant-based protein source necessary for repairing muscles, supporting immune function, and promoting overall growth. Omega-6 fatty acids found in watermelon seeds help promote heart health and cholesterol levels due to their unsaturated fats.
  • These seeds also have antioxidants that fight against free radicals, which may lower inflammation and the risk of chronic diseases. The fiber found in watermelon seeds helps with digestion by supporting regular bowel movements and maintaining a healthy gut microbiome.
  • Substances such as cucurbitacin E found in watermelon seeds might possess anti-inflammatory properties. Also, the nutritious fats and antioxidants found in watermelon seeds can improve the health of skin and hair, and watermelon seed oil is commonly used in hair care and skincare products.

Top Active Players Involved Are:

Advanta Limited (Dubai), Bayer AG (Germany), Corteva Agriscience (U.S.), D.L.F. Seeds & Science (U.K), Groupe Limagrain Holding SA (France), Sakata Seed Group (Japan), Syngenta Crop Protection AG (Switzerland), Western Bio Vegetable Seeds Ltd (India), Mahindra Agri Solutions Ltd (India), Mahyco Private Limited (India), KWS SAAT SE & Co. (Germany), Invivo (France), Royal Bahrenburgz Group (Netherlands), KAhO Watermelon Seeds (Japan), IFC Solutions (U.S.), Limagrain (France), Sakata Seed Corporation (Japan), BASF SE (Germany), Takii & Co., Ltd. (Japan), East-West Seed (Thailand), Enza Zaden (Netherlands), Emerald Seed (United States), Rizhao Golden Nut Group (China), Rizwan Seed Company (Pakistan), Qiaqia Food (China), and Other Active Players.

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Watermelon Seeds Market Trend Analysis

Increasing Awareness About Health Benefits of Watermelon Seeds

  • Watermelon seeds are becoming popular due to their rich nutritional value, including protein, healthy fats, fiber, vitamins, and minerals. As people focus mostly on health and nutrient-rich foods, the demand for watermelon seeds grows.
  • Watermelon seeds are a great plant-based protein source for vegetarians and vegans, offering a sustainable and cruelty-free option. It is considered as a healthy snack.
  • These seeds offer a satisfying crunch and are a healthier alternative to processed snacks. The antioxidant properties of watermelon seeds, like vitamin E and phenolic compounds, help combat free radicals, promoting overall health. Their fiber content supports digestive health and may prevent constipation.
  • The market for watermelon seeds is expanding, with flavored and roasted options available to cater to different preferences. Also, watermelon seeds have potential benefits for skincare and hair care.

Rising Use in the Personal Care and Cosmetics Industry

  • Consumers are showing a preference for natural and non-toxic ingredients in personal care products, increased fascination with watermelon seed oil due to its moisturizing and antioxidant qualities.
  • Watermelon seed oil, rich in antioxidants such as vitamin E that combat aging, is advantageous for cosmetics that address age-related skin issues. The oil is perfect for skincare and haircare products because of its nourishing unsaturated fats which can be easily absorbed and not greasy.
  • Watermelon seeds can be used in lotions, creams, and hair care products, for providing sustainable upcycling options from watermelon production.
  • The demand for watermelon seeds in cosmetics is forecasted to rise due to the growing natural personal care products market. There is a shift towards organic products for skin care in worldwide.

Watermelon Seeds Market Segment Analysis:

Watermelon Seeds market is segmented on the basis of Type, Nature, Application, End-user, and Distribution Channel.

By Type, the Roasted Segment Is Expected to Dominate the Market During the Forecast Period

There are three segments by type such as raw, roasted, and dried. Among these, the roasted segment is expected to dominate the market during the forecast period.

  • By roasting watermelon seeds, their flavor is enhanced, texture is improved, shelf life extended, and versatile usage options are provided, making them a favored snack option.
  • The process of roasting enhances the flavor by bringing out a delightful nutty taste and pleasing crunch, attracting consumers. Opting for roasting to achieve a crispy and crunchy texture is favored over consuming raw or dehydrated seeds because it enhances the overall sensory experience.
  • Lowering the moisture content by roasting seeds increases their storage life, making them easier to store. Roasted watermelon seeds can be utilized in a variety of cooking scenarios, enhancing their attractiveness with their versatility.
  • The dominant position of the roasted segment in the market is fueled by consumer preference for the improved taste, scent, and consistency of roasted seeds, which leads to a higher demand for these tasty snacks.

By End-user, Food & Beverages Segment Held the Largest Share In 2023

There are five segments by end-user such as food and beverages, nutraceuticals and supplements, animal feed and pet food, cosmetics and personal care, agriculture and horticulture. Among these, food & beverages segment held the largest share in 2023.

  • Watermelon seeds are now a favored snack option because of their advantageous health properties and adaptability in cooking. These seeds can be consumed alone, seasoned with different flavors, or included in snack mixes.
  • Watermelon seeds are also sought-after snack choice in the food and drink sector because of their beneficial and nutritious qualities. They can be consumed alone, roasted with seasonings, or included in snack combinations.
  • Watermelon seeds are adaptable and suitable for multiple cooking purposes such as pastries, sweets, and energy bars; enhancing the nutritional content and consistency of the final products. Filled with important nutrients such as proteins, good fats, and antioxidants, watermelon seeds are known for their positive effects on health.
  • The demand for watermelon seeds has gone up as consumers who are conscious about their health look for products that provide both taste and nutritional benefits.

Watermelon Seeds Market Regional Insights:

Asia Pacific is Expected to Dominate the Market Over the Forecast Period

  • The demand for watermelon seed-based products is increasing in the Asia-Pacific region because of the large population, higher disposable incomes, and awareness of health benefits.
  • The area's strong tradition of snacking has made watermelon seeds a trendy and nutritious option, causing snack companies to include them in their range of products. Retail networks are growing in the area, offering consumers increased availability of watermelon seed-based products.
  • Nations such as China and India are top producers of watermelon seeds, guaranteeing a reliable supply chain. Food companies are getting creative with watermelon seeds by adding flavor options and using them in different food products to meet the preferences of different regions.
  • Governments are backing the growing and manufacturing of watermelon seeds, resulting in higher crop yields, improved quality control, and lowered production expenses.

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Source: Company Database

  • In 2023, the largest producer of watermelons in the Asia-Pacific region was China, which produced more than 60.39 million metric tons of watermelons.

Watermelon Seeds Market Active Players

  • Advanta Limited (Dubai)
  • Bayer AG (Germany)
  • Corteva Agriscience (U.S.)
  • L.F. Seeds & Science (U.K)
  • Groupe Limagrain Holding SA (France)
  • Sakata Seed Group (Japan)
  • Syngenta Crop Protection AG (Switzerland)
  • Western Bio Vegetable Seeds Ltd (India)
  • Mahindra Agri Solutions Ltd (India)
  • Mahyco Private Limited (India)
  • KWS SAAT SE & Co. (Germany)
  • Invivo (France)
  • Royal Bahrenburgz Group (Netherlands)
  • KAhO Watermelon Seeds (Japan)
  • IFC Solutions (U.S.)
  • Limagrain (France)
  • Sakata Seed Corporation (Japan)
  • BASF SE (Germany)
  • Takii & Co., Ltd. (Japan)
  • East-West Seed (Thailand)
  • Enza Zaden (Netherlands)
  • Emerald Seed (United States)
  • Rizhao Golden Nut Group (China)
  • Rizwan Seed Company (Pakistan)
  • Qiaqia Food (China), and Other Active Players.

Key Industry Developments in the Watermelon Seeds Market:

In January 2023, WOW Life Science launched India’s first peanut butter infused with superfoods. The brand has introduced two variants -- one with super seeds (chia, pumpkin, watermelon, and sunflower) and the other with 'sattu' (roasted 'chana' powder). These are 100 percent natural, have no added sugar, palm oil, preservatives, or emulsifiers.

Global Watermelon Seeds Market

Base Year:

2023

Forecast Period:

2024-2032

Historical Data:

2017 to 2023

Market Size in 2023:

USD 3127.22 Mn.

Forecast Period 2024-32 CAGR:

11.23 %

Market Size in 2032:

USD 8149.97 Mn.

Segments Covered:

By Type

  • Raw
  • Roasted
  • Dried

By Nature

  • Conventional
  • Organic

By Application

  • Snack and Healthy Food
  • Culinary Ingredients
  • Oil Extraction
  • Animal Feed
  • Nutraceutical Supplements

By End-user

  • Food and Beverages
  • Nutraceuticals and Supplements
  • Animal Feed and Pet Food
  • Cosmetics and Personal Care
  • Agriculture and Horticulture
  • End-user

By Distribution Channel

  • Online Retail Stores
  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Convenience Stores
  • Health Food Stores

By Region

  • North America (U.S., Canada, Mexico)
  • Eastern Europe (Bulgaria, The Czech Republic, Hungary, Poland, Romania, Rest of Eastern Europe)
  • Western Europe (Germany, UK, France, Netherlands, Italy, Russia, Spain, Rest of Western Europe)
  • Asia Pacific (China, India, Japan, South Korea, Malaysia, Thailand, Vietnam, The Philippines, Australia, New-Zealand, Rest of APAC)
  • Middle East & Africa (Turkey, Bahrain, Kuwait, Saudi Arabia, Qatar, UAE, Israel, South Africa)
  • South America (Brazil, Argentina, Rest of SA)

Frequently Asked Questions

How big is the Watermelon Seeds Market?

Watermelon Seeds Market Size Was Valued at USD 3127.22 Million in 2023, and is Projected to Reach USD 8149.97 Million by 2032, Growing at a CAGR of 11.23% From 2024-2032.

What is the Watermelon Seeds Market?

Watermelon seeds are edible seeds found in watermelon fruit. They are small, oval-shaped seeds with a hard outer shell. These seeds are rich in nutrients, including protein, healthy fats, fiber, vitamins, and minerals, with antioxidants like vitamin E.

What are the segments of the Watermelon Seeds Market?

The Watermelon Seeds Market is segmented into Type, Nature, Application, End-user, Distribution Channel, and region. By Type, the market is categorized into Raw, Roasted, and Dried. By Nature, the market is categorized into Conventional and organic. By Application, the market is categorized into Snack and Healthy Food, Culinary Ingredients, Oil Extraction, Animal Feed, and Nutraceutical Supplements. By End-user, the market is categorized into Food and Beverages, Nutraceuticals and Supplements, Animal Feed and Pet Food, Cosmetics and Personal Care, Agriculture and Horticulture. By Distribution Channel, The Market Is Categorized into Online Retail Stores, Supermarkets and Hypermarkets, Specialty Stores, Convenience Stores, and Health Food Stores. By region, it is analyzed across North America (U.S.; Canada; Mexico), Eastern Europe (Bulgaria; The Czech Republic; Hungary; Poland; Romania; Rest of Eastern Europe), Western Europe (Germany; UK; France; Netherlands; Italy; Russia; Spain; Rest of Western Europe), Asia-Pacific (China; India; Japan; Southeast Asia, etc.), South America (Brazil; Argentina, etc.), Middle East & Africa (Saudi Arabia; South Africa, etc.).

Who are the key players in the Watermelon Seeds Market?

Advanta Limited (Dubai), Bayer AG (Germany), Corteva Agriscience (U.S.), D.L.F. Seeds & Science (U.K), Groupe Limagrain Holding SA (France), Sakata Seed Group (Japan), Syngenta Crop Protection AG (Switzerland), Western Bio Vegetable Seeds Ltd (India), Mahindra Agri Solutions Ltd (India), Mahyco Private Limited (India), KWS SAAT SE & Co. (Germany), Invivo (France), Royal Bahrenburgz Group (Netherlands), KAhO Watermelon Seeds (Japan), IFC Solutions (U.S.), Limagrain (France), Sakata Seed Corporation (Japan), BASF SE (Germany), Takii & Co., Ltd. (Japan), East-West Seed (Thailand), Enza Zaden (Netherlands), Emerald Seed (United States), Rizhao Golden Nut Group (China), Rizwan Seed Company (Pakistan), Qiaqia Food (China), and Other Active Players.

What would be the forecast period in the Watermelon Seeds Market research report?

The forecast period in the Watermelon Seeds Market research report is 2024-2032.

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