Vehicle Subscription Market Synopsis
Vehicle Subscription Market Size Was Valued at USD 3.38 Billion in 2022 and is Projected to Reach USD 172.48 Billion by 2030, Growing at a CAGR of 75.3 % From 2023-2030.
The vehicle subscription market refers to a business model where individuals or businesses can subscribe to a vehicle service instead of owning or leasing a car outright. It operates on a similar concept to other subscription-based services like streaming platforms or subscription boxes.
- In a vehicle subscription model, customers pay a monthly fee to access a fleet of vehicles. The subscription typically includes various services such as insurance, maintenance, and roadside assistance. The specific terms and conditions can vary depending on the subscription provider and the region.
- The vehicle subscription market has gained popularity in recent years due to several factors. Some individuals prefer the flexibility of being able to switch between different vehicle models without the long-term commitment of buying or leasing.
- It also eliminates the hassles associated with car ownership, such as maintenance costs and depreciation. For businesses, vehicle subscriptions can offer fleet management solutions without the upfront investment of purchasing a large number of vehicles.
- Many traditional automakers, as well as startups, have entered the vehicle subscription market. They offer different subscription tiers with varying vehicle options, allowing customers to choose the level of service and access that suits their needs. The market is still evolving, and the availability and pricing of vehicle subscription services can vary based on the location and the provider.
Top Key Players Involved Are:
"Fair Financial Corp. (US), Clutch Technologies LLC (US), CarNext (Netherlands), FlexDrive (US), Cluno GmbH (Germany), DriveMyCar (Australia), BMW AG (Germany), Daimler AG (Germany), General Motors (US), Hyundai Motor (South Korea), Tata Motors (India), Tesla (US), Volkswagen (Germany), Volvo Car Corporation (Sweden), ZoomCar (India), Cox Automotive (US), Wagonex Limited (UK), LeasePlan (Netherlands), Drover Limited (UK), Lyft Inc. (US) and Other Major Players."
Vehicle Subscription Market Trend Analysis
Affordable and Accessible Vehicles
- In the vehicle subscription market, affordable and accessible vehicles are an important factor in attracting customers. One of the key advantages of vehicle subscription services is that they offer more affordable options compared to traditional car ownership or leasing. By paying a monthly fee that covers various costs such as insurance and maintenance, subscribers can access a fleet of vehicles without the high upfront costs associated with purchasing a car.
- Vehicle subscription services often offer a diverse range of vehicles, catering to different customer preferences and needs. This includes options for compact cars, sedans, SUVs, electric vehicles, and more. By offering a variety of vehicle types, subscribers can choose a vehicle that aligns with their lifestyle, family size, or specific requirements.
- The availability of vehicle subscription services in various locations is another aspect of accessibility. Providers are expanding their coverage areas to reach more customers in different cities or regions. This expansion helps ensure that individuals and businesses can access subscription services regardless of their location, making it a viable option for a larger population.
- By focusing on affordability and accessibility, vehicle subscription providers can attract a broader customer base, including those seeking flexible and cost-effective transportation solutions without the commitment of car ownership or long-term leasing contracts.
Technological Advancements
- Technological advancements present significant opportunities in the vehicle subscription market. Vehicle subscription providers can leverage mobile applications and online platforms to streamline the entire subscription process.
- Users can browse and select available vehicles, manage their subscription details, make payments, and schedule vehicle pickups or drop-offs through user-friendly interfaces. These platforms provide convenience and accessibility for subscribers.
- Integration of telematics technology enables real-time monitoring and tracking of vehicles. Subscription providers can gather data on vehicle usage, maintenance needs, and driver behavior. This information helps optimize fleet management, predict maintenance requirements, and ensure vehicle availability. Telematics can also enhance the subscriber experience by providing personalized features and services.
- Overall, technological advancements provide vehicle subscription providers with opportunities to enhance the user experience, optimize operations, and adapt to evolving customer demands. Embracing these advancements can help differentiate subscription services, attract customers, and drive the growth of the vehicle subscription market.
Segmentation Analysis of The Vehicle Subscription Market
Vehicle Subscription Market segments cover the Service Provider, Subscription Type, Subscription Period, and Vehicle Type. By Service Provider, the OEMs segment is Anticipated to Dominate the Market Over the Forecast period.
- The dominance of the OEMs (Original Equipment Manufacturers) segment in the vehicle subscription market is indeed anticipated over the forecast period. Here are some factors contributing to this dominance:
- OEMs have established dealer networks that can be leveraged for vehicle subscription services. This network provides convenient access to physical locations for vehicle pickups, drop-offs, and maintenance services, enhancing the overall customer experience.
- OEMs invest heavily in research and development, enabling them to incorporate the latest technological advancements into their vehicles. This includes features related to connectivity, safety, and driver assistance systems, which can enhance the value proposition of subscription services.
- OEMs have the potential to form strategic partnerships or collaborations with other industry stakeholders, such as insurance companies, mobility service providers, and technology companies. These partnerships can enhance the overall value proposition of their subscription offerings.
Regional Analysis of the Vehicle Subscription Market
Asia Pacific is Expected to Dominate the Market Over the Forecast Period.
- The Asia Pacific region is experiencing significant urbanization, with a large population shifting to cities. This urban population seeks convenient and flexible transportation options, making vehicle subscription services an attractive solution.
- Economic growth in countries like China, India, and Southeast Asian nations has resulted in rising disposable incomes. This allows a larger population to afford vehicle subscription services, driving market growth.
- The Asia Pacific region is known for its high rate of technological adoption and digital penetration. This readiness to embrace technology makes it easier for vehicle subscription providers to offer online platforms and mobile applications, facilitating the growth of the market.
- Many countries in the Asia Pacific region have a strong ride-hailing and vehicle-sharing culture. Consumers are familiar with the concept of accessing vehicles on demand without the need for ownership. This cultural acceptance makes the transition to vehicle subscription services more seamless.
- Concluding with these factors, Asia Pacific is Expected to Dominate the vehicle subscription market.
Source – Statista
China led the market for motor vehicle production in 2021, producing more than 26.1 million cars and commercial vehicles that year. This was even greater than the production values of the other top five countries combined. In comparison, vehicle production in the United States the second-ranking country amounted to approximately 9.2 million units, the majority of which were commercial vehicles.
Covid-19 Impact Analysis on the Vehicle Subscription Market
- The COVID-19 pandemic has had a significant impact on various industries worldwide, and the vehicle subscription market is no exception. The pandemic disrupted global supply chains, affecting the production and delivery of vehicles. Manufacturing facilities faced closures, leading to delays in vehicle production and limited availability of new models for subscription services.
- The economic impact of the pandemic, including job losses and financial uncertainty, resulted in reduced consumer demand for vehicle subscription services. Many individuals and businesses scaled back their transportation needs and postponed non-essential spending, impacting the growth of the market.
- Vehicle subscription providers faced financial challenges as the pandemic affected their revenue streams. Reduced subscription rates, cancellations, and lower utilization rates of vehicles impacted the profitability of these businesses. Some providers had to adjust their pricing models and adapt their services to remain competitive and sustainable.
- As vaccination efforts progress and economies gradually reopen, there is potential for recovery and resilience in the vehicle subscription market. The flexibility and convenience offered by subscription services may be appealing to individuals and businesses seeking flexible transportation solutions in the post-pandemic world.
Top Key Players Covered in The Vehicle Subscription Market
- Fair Financial Corp. (US)
- Clutch Technologies LLC (US)
- CarNext (Netherlands)
- FlexDrive (US)
- Cluno GmbH (Germany)
- DriveMyCar (Australia)
- BMW AG (Germany)
- Daimler AG (Germany)
- General Motors (US)
- Hyundai Motor (South Korea)
- Tata Motors (India)
- Tesla (US)
- Volkswagen (Germany)
- Volvo Car Corporation (Sweden)
- ZoomCar (India)
- Cox Automotive (US)
- Wagonex Limited (UK)
- LeasePlan (Netherlands)
- Drover Limited (UK)
- Lyft Inc. (US) and Other Major Players.
Key Industry Developments in the Vehicle Subscription Market
In January 2023, Homegrown electric vehicle charging network startup Statiq announced its partnership with car-sharing marketplace Zoomcar to accelerate EV-based travel in the country.
In March 2023, ALD entered into a share purchase agreement to sell its subsidiaries in Ireland, Portugal, and Norway2, as well as LeasePlan’s subsidiaries in Luxembourg, Finland, and the Czech Republic, to Credit Agricole Consumer Finance and Stellantis.
Global Vehicle Subscription Market
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Base Year:
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2022
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Forecast Period:
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2023-2030
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Historical Data:
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2016 to 2021
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Market Size in 2022:
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USD 4,877.59 Mn.
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Forecast Period 2023-30 CAGR:
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29.20%
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Market Size in 2030:
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USD 33,542.00 Mn.
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Segments Covered:
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By Service Provider
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- OEMs/Captives
- Independent Third-Party Providers
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By Subscription Type
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- Single Brand Subscription
- Multi Brand Subscription
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By Subscription Period
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- 1 to 6 Months
- 6 to 12 Months
- More than 12 Months
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By Vehicle Type
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- IC Engine
- Electric Vehicles
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By Region
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- North America (U.S., Canada, Mexico)
- Eastern Europe (Bulgaria, The Czech Republic, Hungary, Poland, Romania, Rest of Eastern Europe)
- Western Europe (Germany, UK, France, Netherlands, Italy, Russia, Spain, Rest of Western Europe)
- Asia Pacific (China, India, Japan, South Korea, Malaysia, Thailand, Vietnam, The Philippines, Australia, New-Zealand, Rest of APAC)
- Middle East & Africa (Turkey, Bahrain, Kuwait, Saudi Arabia, Qatar, UAE, Israel, South Africa)
- South America (Brazil, Argentina, Rest of SA)
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Chapter 1: Introduction
1.1 Research Objectives
1.2 Research Methodology
1.3 Research Process
1.4 Scope and Coverage
1.4.1 Market Definition
1.4.2 Key Questions Answered
1.5 Market Segmentation
Chapter 2:Executive Summary
Chapter 3:Growth Opportunities By Segment
3.1 By Service Provider
3.2 By Subscription Type
3.3 By Subscription Period
3.4 By Vehicle Type
Chapter 4: Market Landscape
4.1 Porter's Five Forces Analysis
4.1.1 Bargaining Power of Supplier
4.1.2 Threat of New Entrants
4.1.3 Threat of Substitutes
4.1.4 Competitive Rivalry
4.1.5 Bargaining Power Among Buyers
4.2 Industry Value Chain Analysis
4.3 Market Dynamics
4.3.1 Drivers
4.3.2 Restraints
4.3.3 Opportunities
4.5.4 Challenges
4.4 Pestle Analysis
4.5 Technological Roadmap
4.6 Regulatory Landscape
4.7 SWOT Analysis
4.8 Price Trend Analysis
4.9 Patent Analysis
4.10 Analysis of the Impact of Covid-19
4.10.1 Impact on the Overall Market
4.10.2 Impact on the Supply Chain
4.10.3 Impact on the Key Manufacturers
4.10.4 Impact on the Pricing
Chapter 5: Vehicle Subscription Market by Service Provider
5.1 Vehicle Subscription Market Overview Snapshot and Growth Engine
5.2 Vehicle Subscription Market Overview
5.3 OEMs/Captives
5.3.1 Introduction and Market Overview
5.3.2 Historic and Forecasted Market Size (2016-2030F)
5.3.3 Key Market Trends, Growth Factors and Opportunities
5.3.4 OEMs/Captives: Geographic Segmentation
5.4 Independent Third Party Providers
5.4.1 Introduction and Market Overview
5.4.2 Historic and Forecasted Market Size (2016-2030F)
5.4.3 Key Market Trends, Growth Factors and Opportunities
5.4.4 Independent Third Party Providers: Geographic Segmentation
Chapter 6: Vehicle Subscription Market by Subscription Type
6.1 Vehicle Subscription Market Overview Snapshot and Growth Engine
6.2 Vehicle Subscription Market Overview
6.3 Single Brand Subscription
6.3.1 Introduction and Market Overview
6.3.2 Historic and Forecasted Market Size (2016-2030F)
6.3.3 Key Market Trends, Growth Factors and Opportunities
6.3.4 Single Brand Subscription: Geographic Segmentation
6.4 Multi Brand Subscription
6.4.1 Introduction and Market Overview
6.4.2 Historic and Forecasted Market Size (2016-2030F)
6.4.3 Key Market Trends, Growth Factors and Opportunities
6.4.4 Multi Brand Subscription: Geographic Segmentation
Chapter 7: Vehicle Subscription Market by Subscription Period
7.1 Vehicle Subscription Market Overview Snapshot and Growth Engine
7.2 Vehicle Subscription Market Overview
7.3 1 to 6 Months
7.3.1 Introduction and Market Overview
7.3.2 Historic and Forecasted Market Size (2016-2030F)
7.3.3 Key Market Trends, Growth Factors and Opportunities
7.3.4 1 to 6 Months: Geographic Segmentation
7.4 6 to 12 Months
7.4.1 Introduction and Market Overview
7.4.2 Historic and Forecasted Market Size (2016-2030F)
7.4.3 Key Market Trends, Growth Factors and Opportunities
7.4.4 6 to 12 Months: Geographic Segmentation
7.5 More than 12 Months
7.5.1 Introduction and Market Overview
7.5.2 Historic and Forecasted Market Size (2016-2030F)
7.5.3 Key Market Trends, Growth Factors and Opportunities
7.5.4 More than 12 Months: Geographic Segmentation
Chapter 8: Vehicle Subscription Market by Vehicle Type
8.1 Vehicle Subscription Market Overview Snapshot and Growth Engine
8.2 Vehicle Subscription Market Overview
8.3 IC Engine
8.3.1 Introduction and Market Overview
8.3.2 Historic and Forecasted Market Size (2016-2030F)
8.3.3 Key Market Trends, Growth Factors and Opportunities
8.3.4 IC Engine: Geographic Segmentation
8.4 Electric Vehicles
8.4.1 Introduction and Market Overview
8.4.2 Historic and Forecasted Market Size (2016-2030F)
8.4.3 Key Market Trends, Growth Factors and Opportunities
8.4.4 Electric Vehicles: Geographic Segmentation
Chapter 9: Company Profiles and Competitive Analysis
9.1 Competitive Landscape
9.1.1 Competitive Positioning
9.1.2 Vehicle Subscription Sales and Market Share By Players
9.1.3 Industry BCG Matrix
9.1.4 Heat Map Analysis
9.1.5 Vehicle Subscription Industry Concentration Ratio (CR5 and HHI)
9.1.6 Top 5 Vehicle Subscription Players Market Share
9.1.7 Mergers and Acquisitions
9.1.8 Business Strategies By Top Players
9.2 FAIR FINANCIAL CORP. (US)
9.2.1 Company Overview
9.2.2 Key Executives
9.2.3 Company Snapshot
9.2.4 Operating Business Segments
9.2.5 Product Portfolio
9.2.6 Business Performance
9.2.7 Key Strategic Moves and Recent Developments
9.2.8 SWOT Analysis
9.3 CLUTCH TECHNOLOGIES LLC (US)
9.4 CARNEXT (NETHERLANDS)
9.5 FLEXDRIVE (US)
9.6 CLUNO GMBH (GERMANY)
9.7 DRIVEMYCAR (AUSTRALIA)
9.8 BMW AG (GERMANY)
9.9 DAIMLER AG (GERMANY)
9.10 GENERAL MOTORS (US)
9.11 HYUNDAI MOTOR (SOUTH KOREA)
9.12 TATA MOTORS (INDIA)
9.13 TESLA (US)
9.14 VOLKSWAGEN (GERMANY)
9.15 VOLVO CAR CORPORATION (SWEDEN)
9.16 ZOOMCAR (INDIA)
9.17 COX AUTOMOTIVE (US)
9.18 WAGONEX LIMITED (UK)
9.19 LEASEPLAN (NETHERLANDS)
9.20 DROVER LIMITED (UK)
9.21 LYFT INC. (US)
9.22 OTHER MAJOR PLAYERS
Chapter 10: Global Vehicle Subscription Market Analysis, Insights and Forecast, 2016-2030
10.1 Market Overview
10.2 Historic and Forecasted Market Size By Service Provider
10.2.1 OEMs/Captives
10.2.2 Independent Third Party Providers
10.3 Historic and Forecasted Market Size By Subscription Type
10.3.1 Single Brand Subscription
10.3.2 Multi Brand Subscription
10.4 Historic and Forecasted Market Size By Subscription Period
10.4.1 1 to 6 Months
10.4.2 6 to 12 Months
10.4.3 More than 12 Months
10.5 Historic and Forecasted Market Size By Vehicle Type
10.5.1 IC Engine
10.5.2 Electric Vehicles
Chapter 11: North America Vehicle Subscription Market Analysis, Insights and Forecast, 2016-2030
11.1 Key Market Trends, Growth Factors and Opportunities
11.2 Impact of Covid-19
11.3 Key Players
11.4 Key Market Trends, Growth Factors and Opportunities
11.4 Historic and Forecasted Market Size By Service Provider
11.4.1 OEMs/Captives
11.4.2 Independent Third Party Providers
11.5 Historic and Forecasted Market Size By Subscription Type
11.5.1 Single Brand Subscription
11.5.2 Multi Brand Subscription
11.6 Historic and Forecasted Market Size By Subscription Period
11.6.1 1 to 6 Months
11.6.2 6 to 12 Months
11.6.3 More than 12 Months
11.7 Historic and Forecasted Market Size By Vehicle Type
11.7.1 IC Engine
11.7.2 Electric Vehicles
11.8 Historic and Forecast Market Size by Country
11.8.1 US
11.8.2 Canada
11.8.3 Mexico
Chapter 12: Eastern Europe Vehicle Subscription Market Analysis, Insights and Forecast, 2016-2030
12.1 Key Market Trends, Growth Factors and Opportunities
12.2 Impact of Covid-19
12.3 Key Players
12.4 Key Market Trends, Growth Factors and Opportunities
12.4 Historic and Forecasted Market Size By Service Provider
12.4.1 OEMs/Captives
12.4.2 Independent Third Party Providers
12.5 Historic and Forecasted Market Size By Subscription Type
12.5.1 Single Brand Subscription
12.5.2 Multi Brand Subscription
12.6 Historic and Forecasted Market Size By Subscription Period
12.6.1 1 to 6 Months
12.6.2 6 to 12 Months
12.6.3 More than 12 Months
12.7 Historic and Forecasted Market Size By Vehicle Type
12.7.1 IC Engine
12.7.2 Electric Vehicles
12.8 Historic and Forecast Market Size by Country
12.8.1 Bulgaria
12.8.2 The Czech Republic
12.8.3 Hungary
12.8.4 Poland
12.8.5 Romania
12.8.6 Rest of Eastern Europe
Chapter 13: Western Europe Vehicle Subscription Market Analysis, Insights and Forecast, 2016-2030
13.1 Key Market Trends, Growth Factors and Opportunities
13.2 Impact of Covid-19
13.3 Key Players
13.4 Key Market Trends, Growth Factors and Opportunities
13.4 Historic and Forecasted Market Size By Service Provider
13.4.1 OEMs/Captives
13.4.2 Independent Third Party Providers
13.5 Historic and Forecasted Market Size By Subscription Type
13.5.1 Single Brand Subscription
13.5.2 Multi Brand Subscription
13.6 Historic and Forecasted Market Size By Subscription Period
13.6.1 1 to 6 Months
13.6.2 6 to 12 Months
13.6.3 More than 12 Months
13.7 Historic and Forecasted Market Size By Vehicle Type
13.7.1 IC Engine
13.7.2 Electric Vehicles
13.8 Historic and Forecast Market Size by Country
13.8.1 Germany
13.8.2 UK
13.8.3 France
13.8.4 Netherlands
13.8.5 Italy
13.8.6 Russia
13.8.7 Spain
13.8.8 Rest of Western Europe
Chapter 14: Asia Pacific Vehicle Subscription Market Analysis, Insights and Forecast, 2016-2030
14.1 Key Market Trends, Growth Factors and Opportunities
14.2 Impact of Covid-19
14.3 Key Players
14.4 Key Market Trends, Growth Factors and Opportunities
14.4 Historic and Forecasted Market Size By Service Provider
14.4.1 OEMs/Captives
14.4.2 Independent Third Party Providers
14.5 Historic and Forecasted Market Size By Subscription Type
14.5.1 Single Brand Subscription
14.5.2 Multi Brand Subscription
14.6 Historic and Forecasted Market Size By Subscription Period
14.6.1 1 to 6 Months
14.6.2 6 to 12 Months
14.6.3 More than 12 Months
14.7 Historic and Forecasted Market Size By Vehicle Type
14.7.1 IC Engine
14.7.2 Electric Vehicles
14.8 Historic and Forecast Market Size by Country
14.8.1 China
14.8.2 India
14.8.3 Japan
14.8.4 South Korea
14.8.5 Malaysia
14.8.6 Thailand
14.8.7 Vietnam
14.8.8 The Philippines
14.8.9 Australia
14.8.10 New Zealand
14.8.11 Rest of APAC
Chapter 15: Middle East & Africa Vehicle Subscription Market Analysis, Insights and Forecast, 2016-2030
15.1 Key Market Trends, Growth Factors and Opportunities
15.2 Impact of Covid-19
15.3 Key Players
15.4 Key Market Trends, Growth Factors and Opportunities
15.4 Historic and Forecasted Market Size By Service Provider
15.4.1 OEMs/Captives
15.4.2 Independent Third Party Providers
15.5 Historic and Forecasted Market Size By Subscription Type
15.5.1 Single Brand Subscription
15.5.2 Multi Brand Subscription
15.6 Historic and Forecasted Market Size By Subscription Period
15.6.1 1 to 6 Months
15.6.2 6 to 12 Months
15.6.3 More than 12 Months
15.7 Historic and Forecasted Market Size By Vehicle Type
15.7.1 IC Engine
15.7.2 Electric Vehicles
15.8 Historic and Forecast Market Size by Country
15.8.1 Turkey
15.8.2 Bahrain
15.8.3 Kuwait
15.8.4 Saudi Arabia
15.8.5 Qatar
15.8.6 UAE
15.8.7 Israel
15.8.8 South Africa
Chapter 16: South America Vehicle Subscription Market Analysis, Insights and Forecast, 2016-2030
16.1 Key Market Trends, Growth Factors and Opportunities
16.2 Impact of Covid-19
16.3 Key Players
16.4 Key Market Trends, Growth Factors and Opportunities
16.4 Historic and Forecasted Market Size By Service Provider
16.4.1 OEMs/Captives
16.4.2 Independent Third Party Providers
16.5 Historic and Forecasted Market Size By Subscription Type
16.5.1 Single Brand Subscription
16.5.2 Multi Brand Subscription
16.6 Historic and Forecasted Market Size By Subscription Period
16.6.1 1 to 6 Months
16.6.2 6 to 12 Months
16.6.3 More than 12 Months
16.7 Historic and Forecasted Market Size By Vehicle Type
16.7.1 IC Engine
16.7.2 Electric Vehicles
16.8 Historic and Forecast Market Size by Country
16.8.1 Brazil
16.8.2 Argentina
16.8.3 Rest of SA
Chapter 17 Investment Analysis
Chapter 18 Analyst Viewpoint and Conclusion