Tissue Towel Market Research Report 2024

Tissue Towel Market Synopsis

Tissue Towel Market Size Was Valued at USD 25.45 Billion in 2023, and is Projected to Reach USD 34.98 Billion by 2032, Growing at a CAGR of 3.6% From 2024-2032.

A Tissue Towel is a paper that acts as an absorbent, disposable towel made from paper. They are designed to be highly absorbent, capable of soaking up water and other liquids quickly, and disposed of after one uses them.

• Tissue Towel is used for household purposes which helps to Absorb spills promptly to clean them up easily and efficiently. It is used in kitchens and bathrooms to dry hands after washing. It also plays a vital role in cleaning countertops, tables, and other surfaces in kitchens and other rooms by wiping. It is used in soaking up excess grease from cooked dishes, dehydrating vegetables and fruits, and shielding foods to avoid splattering in the microwave.
• It is also used to clean the Buffing glass, mirrors, and other surfaces to eliminate marks and fingerprints. Cleaning and shining car exteriors, windows, and interiors in the automotive industry. It is also used in Craft and do-it-yourself projects to clean brushes, and wipe hands. It is used in texture and finishing techniques employed in painting and decorating to achieve various textures and finishes.
• It also has its major use in Commercial and Industrial Applications like Janitorial and Cleaning Services are commonly utilized by cleaning experts for various cleaning and upkeep duties. Healthcare facilities are utilized in hospitals and clinics to uphold cleanliness by drying hands and cleaning surfaces. Restaurants and Food Services also use Tissue Towel to clean tables, and kitchen surfaces, and handle food items.
• It also has unique applications in the Automotive Industry for Cleaning and shining car exteriors, windows, and interiors. Maintaining cleanliness by wiping tools and surfaces before and after completing projects. Caring for pets involves cleaning up after them and ensuring they are clean during grooming. In times of emergency, these can be used to apply pressure on wounds or to clean small injuries. Where a lot of tissue towels are produced from recycled paper, contributing to environmental sustainability.

The Key Active Players Involved Are:

“Kimberly-Clark Corporation (USA), Procter & Gamble Co. (USA), Essity AB (Sweden), Georgia-Pacific LLC (USA), Cascades Inc. (Canada), Sofidel Group (Italy), Metsä Group (Finland), Kruger Inc. (Canada), Asia Pulp & Paper (Indonesia), Hengan International Group (China), Svenska Cellulosa Aktiebolaget (Sweden), WEPA Hygieneprodukte GmbH (Germany), Clearwater Paper Corporation (USA), KP Tissue Inc. (Canada), Von Drehle Corporation (USA), Oji Holdings Corporation (Japan), Daio Paper Corporation (Japan), Asaleo Care Limited (Australia), MPI Paper Mills (India), Yuen Foong Yu Paper Manufacturing Co., Ltd. (Taiwan), HengAn Group (China), C&S Paper Co., Ltd. (China), Sun Paper Group (China), Resolute Forest Products (Canada), Essendant (USA)and Other Active Players.”

Tissue Towel Market Trend Analysis

Rise in Awareness Regarding Health and Hygiene

• The Increased Awareness Regarding Health and Hygiene comes from a growing recognition of the necessity of cleanliness to avoid sickness and improve general health. Several factors like Campaigns in public health, The Government, and health organizations globally have increased efforts in these campaigns, by telling the importance of consistent handwashing, cleaning surfaces, and maintaining personal hygiene to the people. This has increased the need for Tissue Towels.
• Health crises like the COVID-19 outbreak, have greatly emphasized the importance of hygiene in stopping the spread of diseases. Individuals looked for efficient ways to uphold sanitation in their living and working spaces by using these tissue papers.
• The Behaviour of consumers is also growing the need for paper towels to the consumers for practical and clean products has strengthened the tissue towel market. Disposable tissue towels are considered to be a more hygienic choice in comparison to reusable cloth towels need to be washed frequently and can trap bacteria if not maintained correctly.
• The rise in Adoption of paper towels in educational institutions, healthcare facilities, and businesses is now implementing more rigorous hygiene protocols by including additional paper towels in their daily routines. This demand from institutions guarantees steady market expansion as they strive to offer safer and cleaner settings for their residents. This market has been significantly affected by the growing awareness of health and hygiene.

Increase in the Tourism and Hospitality Industry

• The growth of the tourism and hospitality sector this industry is closely linked to an increased need for hygiene items such as paper towels, it is increased due to several reasons like an Increasing Tourist count. As global tourism grows, hotels, and resorts, are seeing more guests and higher occupancy rates. Every visitor's visit requires the use of multiple single-use hygiene items like paper towels for drying hands, Cleaning, etc.
• The Improved cleanliness guidelines in the hospitality sector emphasize the importance of cleanliness and hygiene to fulfill patient expectations and uphold top service standards. Hotels and restaurants must use top-quality tissue towels to maintain cleanliness and hygiene standards.
• Preferences of guests, as visitors a clean and germ-free space. The increased desire for tissue towels is due to the preference for disposable products, which are seen as more sanitary than reusable cloth towels.
• Legal obligations like Rules and recommendations from health authorities require strict cleanliness practices in the hospitality industry. Adhering to these guidelines frequently requires the significant utilization of throw-away tissue towels to reduce the possibility of contamination and keep sterile.
• The Gatherings and Seminars like Events, conferences, and conventions are also included in the tourism and hospitality industry's expansion. These meetings need large amounts of paper towels for different reasons, such as cleaning and personal hygiene, which increases the demand. Hence, in this way Increase in the Tourism and Hospitality Industry acts as an opportunity in the Tissue Towel Market.

Tissue Towel Market Segment Analysis:

Tissue Towel Market Segmented on the basis of Product Type, Distribution Channel, Application, Material.

By Product Type, Rolled Towels Segment Is Expected to Dominate the Market During the Forecast Period

• The Convenience and Versatility of Rolled towels make them the preferred choice for both residential and commercial applications. Their design allows for easy dispensing and controlled usage, reducing waste and ensuring that only the required amount is used each time. This feature is particularly beneficial in areas like kitchens and bathrooms, where there is a necessity for frequent cleaning.
• Rolled towels have High Absorbency and Strength that are actively handling spills, drying hands, and cleaning surfaces. This superior performance enhances their appeal to consumers and businesses alike, who value products that combine their efficiency with reliability.
• Rolled towels are available in bulk packaging, providing cost-efficiency for businesses and households. Buying in bulk reduces the frequency of purchases and overall costs, which is an advantageous option for commercial establishments like hotels, restaurants, and offices.
• The rolled format supports better hygiene practices by minimizing direct contact with the towel before use, thereby reducing the risk of contamination in Bathrooms or any public places. As awareness of hygiene and cleanliness continues to rise, the demand for efficient and easy-to-use products like rolled towels is also increasing. Hence, in this way By Product Type, Rolled Towels Segment Is Expected to Dominate the Tissue Towel Market.

By Application, Home Care Segment Held the Largest Share In 2023

• In Everyday Household Necessities Tissue towels play a major role in mopping up spills, cleaning surfaces, and drying hands. Their essential nature in kitchens, bathrooms, and other living spaces is due to their flexibility and ease of use.
• Households value products that aid in maintaining cleanliness and preventing the spread of germs, with tissue towels being ideal due to their disposable nature and high absorption capabilities.
• The Preferences of Consumers are also changed to tissue towels because the different choices, such as multi-ply, patterned, and eco-friendly options are convenient, easy to use, and efficient.
• More individuals are now engaging in household cleaning tasks as a result of increased time spent at home. This combination, along with an emphasis on keeping a sanitary living space, has increased the need for tissue towels.
• Marketing and the availability of products of home care have also been available through retail channels. Brands actively market tissue towels as necessary items for homes, making sure they are easily available to customers. Hence in this way By Application, the Home Care Segment Held the Largest in the Tissue Towel Market.

Tissue Towel Market Regional Insights:

North America is Expected to Dominate the Market Over the Forecast Period

• North America prioritizes cleanliness and hygiene, whether in public areas or private residences. This cultural emphasis results in a significant need for paper towels, which are seen as necessary for upholding proper hygiene standards.
• North America has various top tissue towel manufacturers, including well-known brands like Kimberly-Clark and Procter & Gamble, known for their established brand recognition and widespread distribution networks. These companies consistently come up with new ideas and effectively advertise their products, maintaining strong consumer interest.
• Consumers in North America can afford to buy more household conveniences, such as premium tissue towels, due to increased disposable incomes, and also the widespread utilization of tissue towels in different establishments such as schools, hospitals, offices, and the hospitality industry.
• The need for sustainable and environmentally friendly products is increasing in North America. Manufacturers are responding to demand by providing recycled and biodegradable tissue towel options, catering to eco-conscious consumers. This region also has many hygiene regulations, widespread institutional usage, educated consumer choices, and a growing focus on sustainability. Hence, in this way, North America is Expected to Dominate the Tissue Towel Market.

• The Above picture shows the Tissue Towel Market share by country of 2022-2023 in percentage where the USA has the largest share of 25%, followed by China 15%, Japan 10%, Canada 8%, and the UK 5%.

Tissue Towel Market Active Players

• Kimberly-Clark Corporation (USA)
• Procter & Gamble Co. (USA)
• Essity Ab (Sweden)
• Georgia-Pacific Llc (USA)
• Cascades Inc. (Canada)
• Sofidel Group (Italy)
• Metsä Group (Finland)
• Kruger Inc. (Canada)
• Asia Pulp & Paper (Indonesia)
• Hengan International Group (China)
• Svenska Cellulosa Aktie bolaget (Sweden)
• Wepa Hygiene produkte Gmbh (Germany)
• Clearwater Paper Corporation (USA)
• KP Tissue Inc. (Canada)
• Von Drehle Corporation (USA)
• Oji Holdings Corporation (Japan)
• Daio Paper Corporation (Japan)
• Asaleo Care Limited (Australia)
• MPI Paper Mills (India)
• Yuen Foong Yu Paper Manufacturing Co., Ltd. (Taiwan)
• Hengan Group (China)
• C&S Paper Co., Ltd. (China)
• Sun Paper Group (China)
• Resolute Forest Products (Canada)
• Essendant (USA) and Other Active Players

Key Industry Developments in the Tissue Towel Market:

• In April 2024, Tork launched a new compressed hand towel option for the Tork Xpress Multifold hand towel system that is 50% compressed and enables dispensers to hold twice as many towels to serve twice as many customers before requiring a refill. The Businesses benefit from reduced storage needs, Transport vehicles can then fit almost twice as many compressed towel bundles4 per truck, contributing to reduced carbon emissions.
• In March 2024, Metsa a Tissue Towel Manufacturing Company Launched Lambi Home Towel household towels in sheet format are a practical everyday tool for making cleanliness even more convenient. In contrast, the One Lambi Home Towel package holds the same amount of paper as two rolls of kitchen paper in a compact space, it is made for its versatile use it is easy to take a sheet out of the packaging with one hand, for example when cooking, cleaning or putting on make-up.