Still Wine Market Research Report 2024

Global Still Wine Market Synopsis

The Still Wine market was worth USD 266.32 Billion in 2023. As such, the forecast is that the market is expected to reach USD 423.91 Billion by 2032 with a CAGR of 5.3% over the period from 2024 to 2032.

Still, wine refers to a type of wine that is produced without carbonation, meaning it is non-sparkling and doesn't have bubbles. It is the most common type of wine and can be classified into several categories based on its color, sweetness, and grape variety.

• The still wine market, comprising non-sparkling wines such as red, white, and rosé, represents a significant segment of the global alcoholic beverages industry. Characterized by its vast diversity in flavor, origin, and price, the market caters to a wide range of consumer preferences and demographics. The global still wine market continues to show steady growth, driven by factors such as increasing disposable incomes, evolving consumer tastes, and the rising popularity of wine as a lifestyle beverage.
• Consumer trends indicate a shift towards premiumization, where consumers are willing to spend more on higher-quality wines. This is particularly evident in mature markets like Europe and North America. Additionally, there is a growing interest in organic and sustainable wines, reflecting broader trends in health consciousness and environmental awareness.
• Distribution channels are evolving, with e-commerce playing an increasingly important role. Online wine sales have surged, especially post-pandemic, as consumers appreciate the convenience and accessibility of purchasing wine online. Traditional retail and specialty wine shops, however, continue to hold significant market share. The still wine market is poised for continued growth, driven by dynamic consumer preferences and expanding global reach. Producers focusing on quality, sustainability, and innovative marketing strategies are likely to thrive in this competitive landscape.

Top Active  Players:

"E. & J. Gallo Winery (USA), Constellation Brands (USA), Pernod Ricard (France), Treasury Wine Estates (Australia), The Wine Group (USA), Accolade Wines (Australia), F. Korbel & Bros. (USA), Cavit (Italy), Cantine Riunite & CIV (Italy), Concha y Toro (Chile), Viña Santa Rita (Chile), Grupo Peñaflor (Argentina), Castel Frères (France), Viña Cono Sur (Chile), Miguel Torres (Spain), Felix Solis Avantis (Spain), Zonin1821 (Italy), Laithwaites Wine (United Kingdom), J. García Carrión (Spain), Louis Latour (France), and Other Active Players."

Global Still Wine Market Trend Analysis

Shifts in consumer preferences toward healthier lifestyles

• Consumer preferences for healthier lifestyles have been a significant driving force behind the growth of the still wine market in recent years. As more individuals prioritize health and wellness, they are seeking out products that align with their dietary and lifestyle choices, and still, wine fits the bill perfectly.
• One of the key factors contributing to the appeal of still wine in the context of health-conscious consumers is its perceived health benefits. Studies have suggested that moderate consumption of wine, particularly red wine, may offer various health advantages due to its antioxidant content, including potential cardiovascular benefits and protection against certain diseases. This perception has led consumers to view still wine as a more healthful alternative to other alcoholic beverages.
• Furthermore, the shift towards healthier lifestyles has prompted consumers to become more mindful of their alcohol consumption. Still, wine, with its typically lower alcohol content compared to spirits and some other types of wine, appeals to those looking to enjoy a drink without overindulging. The moderation associated with still wine consumption resonates with individuals seeking balance in their lifestyles.

E-commerce and Direct-to-Consumer Sales Create an Opportunity for the Global Still Wine Market

• E-commerce and direct-to-consumer (DTC) sales present a significant opportunity for the still wine market, revolutionizing the way consumers discover, purchase, and engage with wine brands. The digital landscape offers an unparalleled platform for wineries to reach a broader audience, bypassing traditional distribution channels and establishing direct relationships with consumers.
• One of the primary advantages of e-commerce and DTC sales is the ability to reach consumers directly, eliminating the need for intermediaries and enabling wineries to capture more value from each sale. By selling directly to consumers online, wineries can offer a personalized shopping experience, tailoring recommendations based on consumer preferences and behavior. This direct connection fosters brand loyalty and allows wineries to gather valuable insights into consumer tastes and purchasing habits.
• Furthermore, e-commerce platforms provide a global reach, allowing wineries to access markets beyond their geographic region. This opens up new opportunities for growth, particularly in emerging wine markets where traditional distribution networks may be limited. With the rise of online marketplaces and wine subscription services, consumers have greater access to a diverse range of wines, including boutique and artisanal offerings that may not be readily available in brick-and-mortar stores.

Global Still Wine Market Segment Analysis:

Global Still Wine Market is Segmented into Type of Wine, Grape Variety, Distribution Channel, Packaging Type, Flavor, Certification and Sustainability.

By Type of Wine, Red Wine segment is expected to dominate the market during the forecast period.

• The red wine segment has long been a powerhouse in the still wine market, commanding a significant share of consumer preferences and market revenue. There are several factors contributing to its dominance.
• Red wine's popularity is deeply ingrained in cultural and social traditions across many regions of the world. It has been associated with sophistication, celebration, and even health benefits, which have helped maintain its allure. The versatility of red wine appeals to a wide range of tastes and occasions. Whether it's a bold Cabernet Sauvignon, a smooth Merlot, or a fruity Pinot Noir, there's a red wine for every palate and pairing.
• Additionally, the perceived complexity and depth of flavors in red wine often lead to higher price points, contributing to its substantial market share in terms of revenue. Furthermore, advancements in winemaking techniques and the emergence of new grape varietals have expanded the range of red wines available, enticing consumers with novel tasting experiences.

By Grape Variety, the Single Varietal Wines segment held the largest share of 52.3% in 2023.

• The Single Varietal Wines segment dominates the still wine market, showcasing the diversity and richness of grape varieties globally. Each varietal offers distinct flavors, aromas, and characteristics, reflecting the unique terroir where the grapes are grown.
• Cabernet Sauvignon stands out as a leading player, renowned for its boldness and depth, often embodying notes of blackcurrant, cedar, and mint. Chardonnay follows closely, celebrated for its versatility, ranging from crisp and refreshing to creamy and full-bodied, with flavors spanning from citrus and green apple to buttery oak.
• Merlot charms with its soft, approachable profile, boasting ripe fruit flavors like plum and cherry, complemented by hints of herbs and spices. Pinot Noir captivates with its elegance and complexity, offering a delicate balance of red fruit, earthy undertones, and floral accents.

Global Still Wine Market Regional Insights:

Europe is Expected to Dominate the Market Over the Forecast Period

• Europe has long been synonymous with fine wine, and this reputation is set to endure as it continues to dominate the still wine market. With a rich history of winemaking dating back centuries, European countries such as France, Italy, Spain, and Portugal have perfected the art of producing high-quality still wines that are revered worldwide.
• France stands as a beacon of excellence in the world of wine, boasting renowned regions like Bordeaux, Burgundy, and Champagne. Italy follows closely, with its diverse array of varietals from regions like Tuscany, Piedmont, and Veneto captivating palates globally. Spain's Rioja, Ribera del Duero, and Priorat wines have also garnered international acclaim, while Portugal's Port and Douro wines offer unique flavors.
• The European Union's stringent regulations on winemaking ensure consistent quality and authenticity, further bolstering Europe's dominance in the still wine market. Additionally, the continent's strong tradition of wine culture, coupled with its robust tourism industry, continues to drive demand for European wines.

Key Industry Developments:-

• In Jun 2024,  Bodvár Rosé, a pioneer and innovator in the rosé wine industry, is pleased to announce the launch of Bodvár No 0, the brand's first premium non-alcoholic rosé wine. This new addition to Bodvár's renowned wine collection coincides with the company's expansion into the United States by opening new headquarters in Jupiter, Florida.
• In Jun 2024, Rodney Strong Vineyards is excited to announce the launch of its brand new wine, the 2023 Rodney Strong Alexander Valley Sauvignon Blanc (SRP $24). Rodney Strong Vineyards has a passion for crafting exceptional Sauvignon Blanc from Sonoma County, especially Alexander Valley. The brand is proud of this new, limited-release expression illustrating its decades of winemaking experience and pioneering spirit in the region.

 Global Still Wine Market Top Key Players:

• E. & J. Gallo Winery (USA)
• Constellation Brands (USA)
• Pernod Ricard (France)
• Treasury Wine Estates (Australia)
• The Wine Group (USA)
• Accolade Wines (Australia)
• Korbel & Bros. (USA)
• Cavit (Italy)
• Cantine Riunite & CIV (Italy)
• Concha y Toro (Chile)
• Viña Santa Rita (Chile)
• Grupo Peñaflor (Argentina)
• Castel Frères (France)
• Viña Cono Sur (Chile)
• Miguel Torres (Spain)
• Felix Solis Avantis (Spain)
• Zonin1821 (Italy)
• Laithwaites Wine (United Kingdom)
• García Carrión (Spain)
• Louis Latour (France), and Other Active Players.