Sparkling Water Market Research Report 2024
Sparkling Water Market Global Industry Analysis And Forecast (2024- 2032) By Type (Natural/Mineral Sparkling Water, Caffeinated Sparkling Water), By Distribution Channel (Store-Based, Non-Store-Based), By Packaging (Glass Bottles, Cans, and Plastic Bottles) And Region
Sparkling Water Market Synopsis
The Global Sparkling Water Market was worth USD 35.22 Billion in 2023. As such, the forecast is that the market is expected to reach USD 101.66 Billion by 2032 with a CAGR of 12.5 % from 2024 to 2032.
The sparkling water market has seen significant growth in recent years, driven by increasing consumer demand for healthier beverage options. Sparkling water, carbonated with dissolved carbon dioxide, provides a crisp and refreshing alternative to sugary sodas. This category includes both plain and flavored varieties, with flavors ranging from citrus to berry, catering to diverse taste preferences while maintaining a calorie-free profile.
The market's expansion can be attributed to the rising awareness of the negative health impacts associated with high sugar consumption. As consumers seek ways to reduce calorie intake without sacrificing flavor, sparkling water has emerged as a popular choice. Additionally, the versatility of flavored sparkling water enhances its appeal, making it a favorable option for those looking for a more engaging hydration experience compared to still water.Major players in the sparkling water market are capitalizing on this trend by offering a variety of products and innovative flavors. With increasing availability in retail and online channels, sparkling water is positioned to capture a larger share of the beverage market, driven by its health-conscious benefits and refreshing qualities.
Top Key Players Involved Are:
"Nestlé Waters (Switzerland), The Coca-Cola Company (USA), PepsiCo (USA), Danone (France), LaCroix (USA), San Pellegrino (Italy), Perrier (France), Schweppes (UK), Topo Chico (Mexico), Canada Dry (USA), Polar Beverages (USA), Spindrift (USA), Fever-Tree (UK), Aquarius (Japan), Badoit (France), S. Pellegrino (Italy), Hildon (UK), Gerolsteiner (Germany), SodaStream (Israel), Rara (Sweden), Icelandic Glacial (Iceland), Smartwater (USA), Voss (Norway), Kirkland Signature (USA), Qcumber (UK), and Other Active Players."
Sparkling Water Market Trend Analysis
Evolving Nutrition Habits:
- Dietary trends such as keto, paleo, and low-carb diets are significantly shaping consumer preferences in the beverage market, particularly driving the demand for sparkling water. These dietary lifestyles emphasize low or no carbohydrate intake, prompting health-conscious individuals to seek alternatives to traditional sugary drinks. Sparkling water, with its zero-calorie and no-sugar profile, aligns seamlessly with these health-focused diets, offering a refreshing and guilt-free option.
- The keto diet, in particular, has been a major driver for the increase in sparkling water consumption. Since this diet restricts carbohydrate intake to maintain ketosis, individuals adhering to it must avoid sugary beverages that could disrupt their metabolic state. Sparkling water provides a suitable alternative, allowing them to enjoy a fizzy drink without compromising their dietary goals. This trend reflects a broader shift towards healthier beverage choices among consumers.
- The paleo and low-carb diets also contribute to the rising popularity of sparkling water. Both diets focus on reducing or eliminating processed sugars and high-carbohydrate foods, making sparkling water an appealing choice for those seeking to maintain their dietary principles. As these dietary trends continue to influence consumer habits, the sparkling water market is expected to grow, driven by the increasing preference for healthier, low-calorie drink options.
Rising Celebrity Support And Influencer Outreach:
- The growing trend of celebrity endorsements and influencer marketing presents a significant opportunity for the sparkling water market, particularly for brands promoting health-conscious beverages. By aligning with well-known personalities and social media influencers, brands can effectively leverage the reach and credibility of these figures to enhance their visibility and appeal. This strategic approach taps into the widespread consumer desire for healthier beverage options and positions sparkling water as a desirable choice among health-conscious individuals.
- Celebrity endorsements provide a powerful platform for highlighting the health benefits and lifestyle alignment of sparkling water. When celebrities advocate for a product, their followers are more likely to view it as a desirable addition to their wellness routines. This endorsement not only boosts brand recognition but also fosters a positive association with the health benefits of sparkling water, driving consumer interest and engagement.
- Influencer marketing further amplifies this effect by reaching targeted audiences through authentic, relatable content. Influencers can create personalized narratives around the product, showcasing its integration into daily life and fitness routines. This approach helps brands tap into new market segments and reinforces the image of sparkling water as a refreshing and healthful choice, ultimately contributing to increased consumer adoption and market growth.
Sparkling Water Market Segment Analysis:
The Global Sparkling Water Market is Segmented into Type, Distribution Channel, Packaging, and Region.
By Type, the Natural/Mineral Sparkling Water segment is expected to dominate the market during the forecast period.
- The natural and mineral sparkling water segment is poised to dominate the sparkling water market throughout the forecast period. In 2023, this segment commanded the largest market share, driven by a growing consumer preference for clean, natural beverages. The inherent qualities of natural and mineral sparkling water—such as its purity, effervescence, and refreshing taste—contribute significantly to its appeal. As consumers increasingly seek out healthier alternatives to sugary drinks, the demand for these unadulterated options continues to rise.
- The surge in popularity of flavored natural and mineral sparkling waters is further propelling market growth. The diverse range of flavors available not only enhances the drinking experience but also offers a guilt-free indulgence, aligning with health-conscious consumer trends. These flavored variants provide an enjoyable, low-calorie option that satisfies both taste and dietary preferences, making them a popular choice in the sparkling water category.
By Packaging, the Cans segment held the largest share in 2023.
- The cans segment emerged as the dominant force within the sparkling water market, capturing the largest share in 2023. This significant market presence is largely attributed to the growing consumer preference for the convenience and portability offered by canned packaging. Canned sparkling water, particularly in aluminum cans, has seen a surge in popularity due to its practical benefits, including its lightweight nature and ease of transportation. This packaging choice aligns with the modern consumer's on-the-go lifestyle, making it a favored option for a diverse range of sparkling water products.
- The advantages of aluminum cans extend beyond mere portability; they play a crucial role in preserving the quality of the beverage. The airtight seal provided by cans ensures that the carbonation is retained, maintaining the freshness and effervescence of the sparkling water. This is particularly important for seltzer water, where maintaining the integrity of the fizz is essential for consumer satisfaction.
- The versatility of canned packaging has allowed beverage companies to cater to a wide array of consumer tastes. From classic unflavored seltzers to a spectrum of flavored options, cans have become the packaging of choice for sparkling water brands aiming to meet diverse market demands. As a result, the cans segment is expected to continue holding a significant share of the global sparkling water market in the foreseeable future.
Sparkling Water Market Regional Insights:
North America is Expected to Dominate the Market Over the Forecast Period
- North America stands as the dominant region in the sparkling water market, primarily driven by a significant shift in consumer preferences toward healthier beverage options. As consumers increasingly opt for alternatives to traditional soft drinks, sparkling water has emerged as a favored choice. This change is largely influenced by the growing awareness of the health benefits associated with sparkling water, including improved hydration, better digestion, and enhanced bone and heart health. Such benefits are resonating strongly with health-conscious consumers across the region.
- The impressive growth of the sparkling water segment in North America can be attributed to its wide availability across various distribution channels. The product’s accessibility through supermarkets, convenience stores, and online platforms has facilitated its widespread adoption. This extensive distribution network ensures that sparkling water is easily reachable to consumers, further propelling its market presence and popularity.
- North America's market dominance is reinforced by ongoing innovations and marketing strategies that highlight the health advantages of sparkling water. Companies are continuously expanding their product ranges and introducing new flavors, which cater to the diverse preferences of consumers. This dynamic approach not only meets the rising demand but also sustains the region's leading position in the sparkling water market.
Sparkling Water Market Top Key Players:
- Nestlé Waters (Switzerland)
- The Coca-Cola Company (USA)
- PepsiCo (USA)
- Danone (France)
- LaCroix (USA)
- San Pellegrino (Italy)
- Perrier (France)
- Schweppes (UK)
- Topo Chico (Mexico)
- Canada Dry (USA)
- Polar Beverages (USA)
- Spindrift (USA)
- Fever-Tree (UK)
- Aquarius (Japan)
- Badoit (France)
- Pellegrino (Italy)
- Hildon (UK)
- Gerolsteiner (Germany)
- SodaStream (Israel)
- Rara (Sweden)
- Icelandic Glacial (Iceland)
- Smartwater (USA)
- Voss (Norway)
- Kirkland Signature (USA)
- Qcumber (UK), and Other Active Players.
Key Industry Development:
- In October 2023, Bisleri International, a leading Indian multinational, announced the launch of 'Vedica Himalayan Sparkling Water,' a premium extension to its Vedica spring water brand. This new offering, available in elegant 300 ml glass bottles, features the pure essence of the Himalayas with a refreshing sparkling twist. Designed to cater to discerning consumers seeking a touch of luxury, Vedica Himalayan Sparkling Water embodies Bisleri's commitment to quality and innovation. The product is now available in select outlets, promising a refined and invigorating experience.
- In May 2023, PepsiCo proudly introduced its popular no-sugar sparkling water, Bubly, to the Australian market. Known for its refreshing fizz and vibrant flavors, Bubly became available to Australian consumers in five tantalizing varieties: Lime, Blackberry, Pineapple, Passionfruit, and Raspberry. With its zero-calorie formula and natural fruit essence, Bubly offers a guilt-free alternative for those seeking a flavorful and hydrating beverage. PepsiCo was excited to bring this innovative product to Australia, providing a delightful sparkling experience for every palate. For more information, visit [PepsiCo’s website] or follow us on social media.
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Sparkling Water Market |
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Base Year: |
2023 |
Forecast Period: |
2024- 2032 |
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Historical Data: |
2017 to 2023 |
Market Size in 2023: |
USD 35.22 Bn. |
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Forecast Period 2024-32 CAGR: |
12.5% |
Market Size in 2032: |
USD 101.66 Bn. |
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Segments Covered: |
By Type |
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By Distribution Channel |
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By Packaging Type |
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By Region |
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Key Market Drivers: |
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Key Market Restraints: |
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Key Opportunities: |
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Companies Covered in the report: |
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Chapter 1: Introduction
1.1 Scope and Coverage
Chapter 2:Executive Summary
Chapter 3: Market Landscape
3.1 Market Dynamics
3.1.1 Drivers
3.1.2 Restraints
3.1.3 Opportunities
3.1.4 Challenges
3.2 Market Trend Analysis
3.3 PESTLE Analysis
3.4 Porter's Five Forces Analysis
3.5 Industry Value Chain Analysis
3.6 Ecosystem
3.7 Regulatory Landscape
3.8 Price Trend Analysis
3.9 Patent Analysis
3.10 Technology Evolution
3.11 Investment Pockets
3.12 Import-Export Analysis
Chapter 4: Sparkling Water Market by Type
4.1 Sparkling Water Market Snapshot and Growth Engine
4.2 Sparkling Water Market Overview
4.3 Natural/Mineral Sparkling Water
4.3.1 Introduction and Market Overview
4.3.2 Historic and Forecasted Market
Frequently Asked Questions
What would be the forecast period in the Global Sparkling Water Market research report?
The forecast period in the Global Sparkling Water Market research report is 2024- 2032.
Who are the key players in the Global Sparkling Water Market?
Nestlé Waters (Switzerland), The Coca-Cola Company (USA), PepsiCo (USA), Danone (France), LaCroix (USA), San Pellegrino (Italy), Perrier (France), Schweppes (UK), Topo Chico (Mexico), Canada Dry (USA), Polar Beverages (USA), Spindrift (USA), Fever-Tree (UK), Aquarius (Japan), Badoit (France), S. Pellegrino (Italy), Hildon (UK), Gerolsteiner (Germany), SodaStream (Israel), Rara (Sweden), Icelandic Glacial (Iceland), Smartwater (USA), Voss (Norway), Kirkland Signature (USA), Qcumber (UK), and Other Active Players.
What are the segments of the Global Sparkling Water Market?
The Sparkling Water Market is Segmented into Type, Distribution Channel, Packaging, and Region. By Type, the market is categorized into (Natural/Mineral Sparkling Water, Caffeinated Sparkling Water), By Distribution Channel, the market is categorized into (Store-Based, Non-Store-Based). By Packaging, the market is categorized into (Glass Bottles, Cans, and Plastic Bottles). By region, it is analyzed across North America (U.S.; Canada; Mexico), Eastern Europe (Bulgaria; The Czech Republic; Hungary; Poland; Romania; Rest of Eastern Europe), Western Europe (Germany; UK; France; Netherlands; Italy; Russia; Spain; Rest of Western Europe), Asia-Pacific (China; India; Japan; Southeast Asia, etc.), South America (Brazil; Argentina, etc.), Middle East & Africa (Saudi Arabia; South Africa, etc.).
What is the Global Sparkling Water Market?
The sparkling water market has seen significant growth in recent years, driven by increasing consumer demand for healthier beverage options. Sparkling water, carbonated with dissolved carbon dioxide, provides a crisp and refreshing alternative to sugary sodas. This category includes both plain and flavored varieties, with flavors ranging from citrus to berry, catering to diverse taste preferences while maintaining a calorie-free profile. The market's expansion can be attributed to the rising awareness of the negative health impacts associated with high sugar consumption. As consumers seek ways to reduce calorie intake without sacrificing flavor, sparkling water has emerged as a popular choice.
How big is the Global Sparkling Water Market?
The Global Sparkling Water Market was worth USD 35.22 Billion in 2023. As such, the forecast is that the market is expected to reach USD 101.66 Billion by 2032 with a CAGR of 12.5 % from 2024 to 2032.
