Global Semiconductor Silicon Intellectual Property (IP) Market Synopsis
The Global Semiconductor Silicon Intellectual Property (IP) Market was worth USD 7.0 Billion in 2023. As such, the forecast is that the market is expected to reach USD 9.96 Billion by 2032 with a CAGR of 4.0% from 2024 to 2032.
Semiconductor silicon intellectual property (IP) refers to proprietary technologies and designs related to semiconductor materials and devices. This includes patents, designs, and methodologies essential for the development and manufacture of silicon-based semiconductors. Protecting this IP ensures innovation and competitive advantage within the semiconductor industry by safeguarding unique technological advancements.
- Semiconductor silicon intellectual property (IP) encompasses a range of proprietary technologies and designs crucial for the development of advanced semiconductor devices. These IPs are embedded in silicon chips and integrated circuits, enabling functionalities such as high-speed processing, energy efficiency, and enhanced connectivity. Their applications span across various industries, including consumer electronics, automotive, and telecommunications.
- They significantly reduce time-to-market for new products by providing pre-designed, validated components that can be easily integrated into larger systems. This not only accelerates development cycles but also lowers the risk of design errors and enhances product reliability. Additionally, semiconductor silicon IP enables companies to focus on differentiating their products rather than reinventing the wheel, fostering innovation and maintaining a competitive edge in the market.
- As technologies like 5G, artificial intelligence, and the Internet of Things (IoT) continue to evolve, the need for sophisticated and efficient silicon designs will surge. This growth is driven by the increasing complexity of electronic devices and the push for greater performance and efficiency. Companies investing in semiconductor silicon IP will be well-positioned to capitalize on these trends, ensuring their relevance in an increasingly technology-driven world.
Top Key Players Involved Are:
"Arm Limited (UK), Synopsys, Inc. (US), Cadence Design Systems, Inc. (US), Imagination Technologies (UK), CEVA, Inc. (US), Lattice Semiconductor (US), Rambus (US),eMemory Technology Inc. (Taiwan), Silicon Storage Technology, Inc. (US), VeriSilicon (China), Achronix Semiconductor Corporation (US), ALPHA WAVE SEMI (UK), Analog Bits (US), ARTERIS, INC (US), Frontgrade Gaisler (Sweden), Dolphin Design (France), Dream Chip Technologies GmbH (Germany), Eureka Technology, Inc. (US), Other Active Players."
Global Semiconductor Silicon Intellectual Property (IP) Market Trend Analysis:
Growing Demand for Modern SoC Designs
- The semiconductor silicon intellectual property (IP) market is experiencing significant growth driven by the escalating demand for modern System-on-Chip (SoC) designs. As technology evolves, the complexity and functionality required from SoCs have increased, pushing semiconductor companies to seek advanced IP solutions. These solutions provide the essential building blocks for integrating diverse functionalities into a single chip, which is crucial for developing cutting-edge consumer electronics, automotive systems, and IoT devices.
- The surge in demand for high-performance and energy-efficient SoCs across various sectors, including telecommunications, automotive, and consumer electronics, further fuels the expansion of the semiconductor IP market. As companies strive to innovate and deliver advanced products, they increasingly rely on specialized IP cores to accelerate development cycles, reduce costs, and enhance performance. This trend highlights the critical role of semiconductor IP in enabling the creation of next-generation technologies and maintaining a competitive edge in the market.
- The continuous advancements in semiconductor technologies, such as miniaturization and integration, are driving the need for more sophisticated IP solutions. As SoCs become more complex, the demand for IP with higher levels of integration and customization grows. This evolving landscape emphasizes the importance of semiconductor IP in supporting technological advancements and meeting the growing needs of various industries, thereby significantly contributing to the market's expansion.
Integration of Silicon IP in the Automotive Industry
- The integration of Silicon Intellectual Property (IP) into the automotive industry presents a significant growth opportunity for the semiconductor IP market. As vehicles become more advanced, with the rise of autonomous driving and advanced driver-assistance systems (ADAS), the demand for sophisticated semiconductor solutions is increasing. Silicon IP provides essential building blocks for automotive applications, including sensors, communication systems, and in-vehicle networks, driving innovation and efficiency within the sector.
- Automotive manufacturers are increasingly adopting Silicon IP to enhance vehicle performance and safety features. The integration of these IP cores allows for the development of highly specialized and optimized semiconductor components that meet the stringent requirements of modern automotive systems. This shift not only accelerates time-to-market for new automotive technologies but also supports the creation of more reliable and efficient vehicles.
- The growth in automotive technology, like electrification and connectivity, is fueling the expansion of the semiconductor IP market. As vehicles continue to evolve, the demand for advanced Silicon IP solutions will grow, offering substantial opportunities for market players. By leveraging these opportunities, companies can position themselves as leaders in the rapidly advancing automotive semiconductor industry.
Global Semiconductor Silicon Intellectual Property (IP) Market Segment Analysis:
The Global Semiconductor Silicon Intellectual Property (IP) Market is Segmented into Design IP, Revenue Type, IP Core, Vertical, and Region.
By Revenue Type, the Royalty segment is expected to dominate the market during the forecast period.
- As technology advances and semiconductor designs become more complex, companies are increasingly relying on royalty agreements to access cutting-edge IP. This trend is bolstered by the need for rapid innovation and the high costs associated with developing proprietary technologies in-house. The royalty model allows firms to leverage existing IP while focusing on their core competencies, thus accelerating their time-to-market and enhancing their competitive edge.
- The increasing number of licensing agreements and collaborations in the semiconductor industry is amplifying the impact of the royalty segment. These partnerships are essential for integrating advanced technologies and fostering innovation. As a result, the demand for semiconductor IP, particularly in specialized areas such as silicon chips and related technologies, is expected to rise. This dynamic is propelling the royalty segment to dominate the market, highlighting its critical role in shaping the future of semiconductor technology.
By Application, the Consumer Electronics segment held the largest share in 2023.
- The consumer electronics segment emerged as the largest contributor to the growth of the semiconductor silicon intellectual property (IP) market. This segment, encompassing products such as smartphones, tablets, and smart home devices, drove significant demand for advanced silicon IP solutions. These solutions are critical for enhancing device performance, energy efficiency, and integration capabilities, which are crucial in meeting the ever-evolving consumer expectations and technological advancements in electronics.
- The robust growth in consumer electronics fueled the need for sophisticated semiconductor IP, as manufacturers sought to integrate more powerful and efficient chips into their products. Innovations in areas like artificial intelligence, 5G connectivity, and high-resolution displays have heightened the reliance on specialized silicon IP to deliver superior performance and functionality. Consequently, the consumer electronics sector not only led market expansion but also set a high bar for future advancements in semiconductor technology.
Global Semiconductor Silicon Intellectual Property (IP) Market Regional Insights:
North America is Expected to Dominate the Market Over the Forecast Period
- North America is set to lead the semiconductor silicon intellectual property (IP) market, driven by its robust technological infrastructure and innovation ecosystem. The region’s dominance stems from its high concentration of semiconductor companies and research institutions, which foster rapid development and integration of advanced silicon IP solutions. With significant investments in R&D and a favourable regulatory environment, North America continues to attract top talent and drive technological advancements in the semiconductor industry.
- The increasing demand for cutting-edge electronics in various sectors such as consumer electronics, automotive, and telecommunications amplifies the growth prospects for semiconductor silicon IP in North America. The region’s strategic focus on emerging technologies like artificial intelligence and 5G further propels its leadership position. As companies seek to enhance performance and efficiency, North America’s semiconductor silicon IP market is poised for substantial expansion, reinforcing its status as the primary growth hub in the industry.
Global Semiconductor Silicon Intellectual Property (IP) Market Top Key Players:
- Arm Limited (UK)
- Synopsys, Inc. (US)
- Cadence Design Systems, Inc. (US)
- Imagination Technologies (UK)
- CEVA, Inc. (US)
- Lattice Semiconductor (US)
- Rambus (US)
- eMemory Technology Inc. (Taiwan)
- Silicon Storage Technology, Inc. (US)
- VeriSilicon (China)
- Achronix Semiconductor Corporation (US)
- ALPHAWAVE SEMI (UK)
- Analog Bits (US)
- ARTERIS, INC (US)
- Frontgrade Gaisler (Sweden)
- Dolphin Design (France)
- Dream Chip Technologies GmbH (Germany)
- Eureka Technology, Inc. (US), Other Active Players
Key Industry Development in the Semiconductor Silicon Intellectual Property (IP) Market
- In March 2023, Synopsys launched a groundbreaking suite of AI-powered electronic design automation tools that spans the entire chip design process, from architecture to manufacturing. Known as the Synopsys.ai suite, it offers the potential to reduce development time significantly, cut costs, enhance performance, and improve yields. These tools are precious for chip designs targeting advanced nodes like 5 nm, 3 nm, two nm-class, and beyond.
- In March 2023, Silvaco announced that it will market, license, and support Samsung Foundry’s semiconductor design intellectual property. This innovation builds on Silvaco’s current SIPware IP technologies and solutions. The initial offering is for the 14nm manufacturing node. However, they intend to push it to advanced technological nodes such as 11nm, 10nm, and 8nm. They also want to include mature planar technologies like 28nm.
Global Semiconductor Silicon Intellectual Property (IP) Market
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Base Year:
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2023
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Forecast Period:
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2024-2032
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Historical Data:
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2017 to 2023
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Market Size in 2023:
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USD 7.0 Bn.
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Forecast Period 2024-32 CAGR:
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4.0%
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Market Size in 2032:
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USD 9.96 Bn.
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Segments Covered:
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By Design IP
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- Processor IP
- Interface IP
- Memory IP
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By Revenue Type
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By IP Core
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- Hard IP Core
- Soft IP Core
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By Vertical
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- Consumer Electronics
- Telecommunications & Data Center
- Industrial
- Automotive
- Commercial
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By Region
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- North America (U.S., Canada, Mexico)
- Eastern Europe (Bulgaria, The Czech Republic, Hungary, Poland, Romania, Rest of Eastern Europe)
- Western Europe (Germany, UK, France, Netherlands, Italy, Russia, Spain, Rest of Western Europe)
- Asia Pacific (China, India, Japan, South Korea, Malaysia, Thailand, Vietnam, The Philippines, Australia, New Zealand, Rest of APAC)
- Middle East & Africa (Turkey, Bahrain, Kuwait, Saudi Arabia, Qatar, UAE, Israel, South Africa)
- South America (Brazil, Argentina, Rest of SA)
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Chapter 1: Introduction
1.1 Scope and Coverage
Chapter 2:Executive Summary
Chapter 3: Market Landscape
3.1 Market Dynamics
3.1.1 Drivers
3.1.2 Restraints
3.1.3 Opportunities
3.1.4 Challenges
3.2 Market Trend Analysis
3.3 PESTLE Analysis
3.4 Porter's Five Forces Analysis
3.5 Industry Value Chain Analysis
3.6 Ecosystem
3.7 Regulatory Landscape
3.8 Price Trend Analysis
3.9 Patent Analysis
3.10 Technology Evolution
3.11 Investment Pockets
3.12 Import-Export Analysis
Chapter 4: Semiconductor Silicon Intellectual Property (IP) Market by Design IP
4.1 Semiconductor Silicon Intellectual Property (IP) Market Snapshot and Growth Engine
4.2 Semiconductor Silicon Intellectual Property (IP) Market Overview
4.3 Processor IP
4.3.1 Introduction and Market Overview
4.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
4.3.3 Key Market Trends, Growth Factors and Opportunities
4.3.4 Processor IP: Geographic Segmentation Analysis
4.4 Interface IP
4.4.1 Introduction and Market Overview
4.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
4.4.3 Key Market Trends, Growth Factors and Opportunities
4.4.4 Interface IP: Geographic Segmentation Analysis
4.5 Memory IP
4.5.1 Introduction and Market Overview
4.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
4.5.3 Key Market Trends, Growth Factors and Opportunities
4.5.4 Memory IP: Geographic Segmentation Analysis
Chapter 5: Semiconductor Silicon Intellectual Property (IP) Market by Revenue Type
5.1 Semiconductor Silicon Intellectual Property (IP) Market Snapshot and Growth Engine
5.2 Semiconductor Silicon Intellectual Property (IP) Market Overview
5.3 License
5.3.1 Introduction and Market Overview
5.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
5.3.3 Key Market Trends, Growth Factors and Opportunities
5.3.4 License: Geographic Segmentation Analysis
5.4 Royalty
5.4.1 Introduction and Market Overview
5.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
5.4.3 Key Market Trends, Growth Factors and Opportunities
5.4.4 Royalty: Geographic Segmentation Analysis
5.5 Services
5.5.1 Introduction and Market Overview
5.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
5.5.3 Key Market Trends, Growth Factors and Opportunities
5.5.4 Services: Geographic Segmentation Analysis
Chapter 6: Semiconductor Silicon Intellectual Property (IP) Market by IP Core
6.1 Semiconductor Silicon Intellectual Property (IP) Market Snapshot and Growth Engine
6.2 Semiconductor Silicon Intellectual Property (IP) Market Overview
6.3 Hard IP Core
6.3.1 Introduction and Market Overview
6.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
6.3.3 Key Market Trends, Growth Factors and Opportunities
6.3.4 Hard IP Core: Geographic Segmentation Analysis
6.4 Soft IP Core
6.4.1 Introduction and Market Overview
6.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
6.4.3 Key Market Trends, Growth Factors and Opportunities
6.4.4 Soft IP Core: Geographic Segmentation Analysis
Chapter 7: Semiconductor Silicon Intellectual Property (IP) Market by Vertical
7.1 Semiconductor Silicon Intellectual Property (IP) Market Snapshot and Growth Engine
7.2 Semiconductor Silicon Intellectual Property (IP) Market Overview
7.3 Consumer Electronics
7.3.1 Introduction and Market Overview
7.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
7.3.3 Key Market Trends, Growth Factors and Opportunities
7.3.4 Consumer Electronics: Geographic Segmentation Analysis
7.4 Telecommunications & Data Center
7.4.1 Introduction and Market Overview
7.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
7.4.3 Key Market Trends, Growth Factors and Opportunities
7.4.4 Telecommunications & Data Center: Geographic Segmentation Analysis
7.5 Industrial
7.5.1 Introduction and Market Overview
7.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
7.5.3 Key Market Trends, Growth Factors and Opportunities
7.5.4 Industrial: Geographic Segmentation Analysis
7.6 Automotive
7.6.1 Introduction and Market Overview
7.6.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
7.6.3 Key Market Trends, Growth Factors and Opportunities
7.6.4 Automotive: Geographic Segmentation Analysis
7.7 Commercial
7.7.1 Introduction and Market Overview
7.7.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
7.7.3 Key Market Trends, Growth Factors and Opportunities
7.7.4 Commercial: Geographic Segmentation Analysis
Chapter 8: Company Profiles and Competitive Analysis
8.1 Competitive Landscape
8.1.1 Competitive Benchmarking
8.1.2 Semiconductor Silicon Intellectual Property (IP) Market Share by Manufacturer (2023)
8.1.3 Industry BCG Matrix
8.1.4 Heat Map Analysis
8.1.5 Mergers and Acquisitions
8.2 ARM LIMITED (UK)
8.2.1 Company Overview
8.2.2 Key Executives
8.2.3 Company Snapshot
8.2.4 Role of the Company in the Market
8.2.5 Sustainability and Social Responsibility
8.2.6 Operating Business Segments
8.2.7 Product Portfolio
8.2.8 Business Performance
8.2.9 Key Strategic Moves and Recent Developments
8.2.10 SWOT Analysis
8.3 SYNOPSYS INC (US)
8.4 CADENCE DESIGN SYSTEMS INC (US)
8.5 IMAGINATION TECHNOLOGIES (UK)
8.6 CEVA INC (US)
8.7 LATTICE SEMICONDUCTOR (US)
8.8 RAMBUS (US)
8.9 EMEMORY TECHNOLOGY INC (TAIWAN)
8.10 SILICON STORAGE TECHNOLOGY INC (US)
8.11 VERISILICON (CHINA)
8.12 ACHRONIX SEMICONDUCTOR CORPORATION (US)
8.13 ALPHA WAVE SEMI (UK)
8.14 ANALOG BITS (US)
8.15 ARTERIS
8.16 INC (US)
8.17 FRONTGRADE GAISLER (SWEDEN)
8.18 DOLPHIN DESIGN (FRANCE)
8.19 DREAM CHIP TECHNOLOGIES GMBH (GERMANY)
8.20 EUREKA TECHNOLOGY INC (US)
8.21 OTHER ACTIVE PLAYERS
Chapter 9: Global Semiconductor Silicon Intellectual Property (IP) Market By Region
9.1 Overview
9.2. North America Semiconductor Silicon Intellectual Property (IP) Market
9.2.1 Key Market Trends, Growth Factors and Opportunities
9.2.2 Top Key Companies
9.2.3 Historic and Forecasted Market Size by Segments
9.2.4 Historic and Forecasted Market Size By Design IP
9.2.4.1 Processor IP
9.2.4.2 Interface IP
9.2.4.3 Memory IP
9.2.5 Historic and Forecasted Market Size By Revenue Type
9.2.5.1 License
9.2.5.2 Royalty
9.2.5.3 Services
9.2.6 Historic and Forecasted Market Size By IP Core
9.2.6.1 Hard IP Core
9.2.6.2 Soft IP Core
9.2.7 Historic and Forecasted Market Size By Vertical
9.2.7.1 Consumer Electronics
9.2.7.2 Telecommunications & Data Center
9.2.7.3 Industrial
9.2.7.4 Automotive
9.2.7.5 Commercial
9.2.8 Historic and Forecast Market Size by Country
9.2.8.1 US
9.2.8.2 Canada
9.2.8.3 Mexico
9.3. Eastern Europe Semiconductor Silicon Intellectual Property (IP) Market
9.3.1 Key Market Trends, Growth Factors and Opportunities
9.3.2 Top Key Companies
9.3.3 Historic and Forecasted Market Size by Segments
9.3.4 Historic and Forecasted Market Size By Design IP
9.3.4.1 Processor IP
9.3.4.2 Interface IP
9.3.4.3 Memory IP
9.3.5 Historic and Forecasted Market Size By Revenue Type
9.3.5.1 License
9.3.5.2 Royalty
9.3.5.3 Services
9.3.6 Historic and Forecasted Market Size By IP Core
9.3.6.1 Hard IP Core
9.3.6.2 Soft IP Core
9.3.7 Historic and Forecasted Market Size By Vertical
9.3.7.1 Consumer Electronics
9.3.7.2 Telecommunications & Data Center
9.3.7.3 Industrial
9.3.7.4 Automotive
9.3.7.5 Commercial
9.3.8 Historic and Forecast Market Size by Country
9.3.8.1 Bulgaria
9.3.8.2 The Czech Republic
9.3.8.3 Hungary
9.3.8.4 Poland
9.3.8.5 Romania
9.3.8.6 Rest of Eastern Europe
9.4. Western Europe Semiconductor Silicon Intellectual Property (IP) Market
9.4.1 Key Market Trends, Growth Factors and Opportunities
9.4.2 Top Key Companies
9.4.3 Historic and Forecasted Market Size by Segments
9.4.4 Historic and Forecasted Market Size By Design IP
9.4.4.1 Processor IP
9.4.4.2 Interface IP
9.4.4.3 Memory IP
9.4.5 Historic and Forecasted Market Size By Revenue Type
9.4.5.1 License
9.4.5.2 Royalty
9.4.5.3 Services
9.4.6 Historic and Forecasted Market Size By IP Core
9.4.6.1 Hard IP Core
9.4.6.2 Soft IP Core
9.4.7 Historic and Forecasted Market Size By Vertical
9.4.7.1 Consumer Electronics
9.4.7.2 Telecommunications & Data Center
9.4.7.3 Industrial
9.4.7.4 Automotive
9.4.7.5 Commercial
9.4.8 Historic and Forecast Market Size by Country
9.4.8.1 Germany
9.4.8.2 UK
9.4.8.3 France
9.4.8.4 Netherlands
9.4.8.5 Italy
9.4.8.6 Russia
9.4.8.7 Spain
9.4.8.8 Rest of Western Europe
9.5. Asia Pacific Semiconductor Silicon Intellectual Property (IP) Market
9.5.1 Key Market Trends, Growth Factors and Opportunities
9.5.2 Top Key Companies
9.5.3 Historic and Forecasted Market Size by Segments
9.5.4 Historic and Forecasted Market Size By Design IP
9.5.4.1 Processor IP
9.5.4.2 Interface IP
9.5.4.3 Memory IP
9.5.5 Historic and Forecasted Market Size By Revenue Type
9.5.5.1 License
9.5.5.2 Royalty
9.5.5.3 Services
9.5.6 Historic and Forecasted Market Size By IP Core
9.5.6.1 Hard IP Core
9.5.6.2 Soft IP Core
9.5.7 Historic and Forecasted Market Size By Vertical
9.5.7.1 Consumer Electronics
9.5.7.2 Telecommunications & Data Center
9.5.7.3 Industrial
9.5.7.4 Automotive
9.5.7.5 Commercial
9.5.8 Historic and Forecast Market Size by Country
9.5.8.1 China
9.5.8.2 India
9.5.8.3 Japan
9.5.8.4 South Korea
9.5.8.5 Malaysia
9.5.8.6 Thailand
9.5.8.7 Vietnam
9.5.8.8 The Philippines
9.5.8.9 Australia
9.5.8.10 New Zealand
9.5.8.11 Rest of APAC
9.6. Middle East & Africa Semiconductor Silicon Intellectual Property (IP) Market
9.6.1 Key Market Trends, Growth Factors and Opportunities
9.6.2 Top Key Companies
9.6.3 Historic and Forecasted Market Size by Segments
9.6.4 Historic and Forecasted Market Size By Design IP
9.6.4.1 Processor IP
9.6.4.2 Interface IP
9.6.4.3 Memory IP
9.6.5 Historic and Forecasted Market Size By Revenue Type
9.6.5.1 License
9.6.5.2 Royalty
9.6.5.3 Services
9.6.6 Historic and Forecasted Market Size By IP Core
9.6.6.1 Hard IP Core
9.6.6.2 Soft IP Core
9.6.7 Historic and Forecasted Market Size By Vertical
9.6.7.1 Consumer Electronics
9.6.7.2 Telecommunications & Data Center
9.6.7.3 Industrial
9.6.7.4 Automotive
9.6.7.5 Commercial
9.6.8 Historic and Forecast Market Size by Country
9.6.8.1 Turkey
9.6.8.2 Bahrain
9.6.8.3 Kuwait
9.6.8.4 Saudi Arabia
9.6.8.5 Qatar
9.6.8.6 UAE
9.6.8.7 Israel
9.6.8.8 South Africa
9.7. South America Semiconductor Silicon Intellectual Property (IP) Market
9.7.1 Key Market Trends, Growth Factors and Opportunities
9.7.2 Top Key Companies
9.7.3 Historic and Forecasted Market Size by Segments
9.7.4 Historic and Forecasted Market Size By Design IP
9.7.4.1 Processor IP
9.7.4.2 Interface IP
9.7.4.3 Memory IP
9.7.5 Historic and Forecasted Market Size By Revenue Type
9.7.5.1 License
9.7.5.2 Royalty
9.7.5.3 Services
9.7.6 Historic and Forecasted Market Size By IP Core
9.7.6.1 Hard IP Core
9.7.6.2 Soft IP Core
9.7.7 Historic and Forecasted Market Size By Vertical
9.7.7.1 Consumer Electronics
9.7.7.2 Telecommunications & Data Center
9.7.7.3 Industrial
9.7.7.4 Automotive
9.7.7.5 Commercial
9.7.8 Historic and Forecast Market Size by Country
9.7.8.1 Brazil
9.7.8.2 Argentina
9.7.8.3 Rest of SA
Chapter 10 Analyst Viewpoint and Conclusion
10.1 Recommendations and Concluding Analysis
10.2 Potential Market Strategies
Chapter 11 Research Methodology
11.1 Research Process
11.2 Primary Research
11.3 Secondary Research