Global Prostate Cancer Market Synopsis
The Global Prostate Cancer Market was worth USD 13.2 Billion in 2023. As such, the forecast is that the market is expected to reach USD 30.69 Billion by 2032 with a CAGR of 9.83% from 2024 to 2032.
Prostate cancer is a type of cancer that occurs in the prostate, a small walnut-shaped gland that produces seminal fluid, which nourishes and transports sperm. It is one of the most common cancers among men, particularly those over the age of 50. Prostate cancer can vary in its aggressiveness and may develop slowly or rapidly, potentially spreading to other parts of the body if not detected and treated early.
- The global prostate cancer market is a significant segment of the oncology sector, driven by increasing prostate cancer incidences and advancements in treatment technologies. The market encompasses various therapeutic options, including surgery, radiation therapy, hormone therapy, and chemotherapy, as well as emerging treatments such as targeted therapies and immunotherapies. The rise in prostate cancer cases globally is attributed to factors such as aging populations, heightened awareness, and improved diagnostic capabilities.
- North America leads the market due to the high prevalence of prostate cancer, well-established healthcare infrastructure, and substantial investments in research and development. The United States, in particular, accounts for a significant share of the market due to the availability of advanced treatment options and a high rate of prostate cancer diagnosis. Other regions, including Europe and Asia-Pacific, are also witnessing growth driven by increasing healthcare expenditure and the adoption of new therapies.
- Technological advancements play a crucial role in the market's growth. Innovations such as precision medicine and robotic-assisted surgeries are improving patient outcomes and expanding treatment options. Additionally, the development of novel drugs and biologics for prostate cancer is expected to drive market expansion. The ongoing research into personalized medicine and targeted therapies is anticipated to further fuel growth in the coming years.
- The market is characterized by intense competition among key players, with a focus on enhancing treatment efficacy and reducing side effects. Companies are investing in clinical trials and collaborations to bring new and improved therapies to market. Strategic mergers and acquisitions are also common as companies seek to strengthen their product portfolios and market presence.
- Regulatory approvals and reimbursement policies significantly impact market dynamics. While favorable policies can boost market growth, stringent regulations and high treatment costs may pose challenges. Companies must navigate these regulatory landscapes while addressing pricing and access issues to succeed in the global prostate cancer market.
Top Key Players Involved Are:
"AbbVie (US), Astellas Pharma Inc. (Japan), Bristol-Myers Squibb (US), Bayer AG (Germany), Pfizer Inc. (US), Johnson & Johnson (US), Merck & Co., Inc. (US), Novartis AG (Switzerland), Sanofi (France), Roche Holding AG (Switzerland), Eli Lilly and Company (US), Gilead Sciences, Inc. (US), AstraZeneca (UK), Amgen Inc. (US), Horizon Therapeutics plc (Ireland), Incyte Corporation (US), Genmab A/S (Denmark), Seattle Genetics, Inc. (US), Endo International plc (Ireland), Mylan N.V. (US), Takeda Pharmaceutical Company Limited (Japan), Boehringer Ingelheim (Germany), Teva Pharmaceutical Industries Ltd. (Israel), OncoGenex Pharmaceuticals Inc. (US), Clovis Oncology, Inc. (US) and Other Active Players"
Global Prostate Cancer Market Trend Analysis
Increasing Incidence of Prostate Cancer
- One of the primary drivers of the prostate cancer market is the increasing incidence of the disease. As populations age, the number of prostate cancer cases is rising, leading to higher demand for diagnostic tools and treatment options.
- The aging population is a significant factor contributing to the growing incidence of prostate cancer. As men live longer, they are at a higher risk of developing prostate cancer, which typically affects older individuals. This demographic shift results in a larger patient pool and increased healthcare needs.
- Increased awareness and improved screening techniques have also led to higher detection rates. Early diagnosis of prostate cancer, facilitated by advancements in screening technologies like PSA tests and MRI scans, allows for more effective treatment and management, further driving market demand.
- Additionally, the rise in healthcare expenditure and investment in oncology research are supporting the development of new treatments and therapies. As research progresses, more effective and personalized treatment options become available, addressing the needs of a growing patient population and contributing to market expansion.
Advancements in Personalized Medicine
- Another significant opportunity in the prostate cancer market lies in the advancements in personalized medicine. Personalized medicine involves tailoring medical treatment to the individual characteristics of each patient, such as genetic profile, lifestyle, and specific disease characteristics. This approach has the potential to revolutionize prostate cancer treatment, making therapies more effective and reducing side effects.
- Personalized medicine allows for more precise targeting of cancer cells while minimizing harm to healthy tissues. By analyzing the genetic and molecular makeup of both the patient and the tumor, healthcare providers can choose the most appropriate treatment strategies, including targeted therapies and immunotherapies. This tailored approach not only enhances treatment efficacy but also improves patient outcomes.
- The development of companion diagnostics is another facet of this opportunity. Companion diagnostics are tests used to identify patients who are most likely to benefit from a particular therapy. The integration of these diagnostics into clinical practice can lead to better treatment decisions and more efficient use of healthcare resources. As personalized medicine becomes more prevalent, the demand for these advanced diagnostic tools will continue to grow.
- Investments in research and development in the field of personalized medicine are driving innovation and expanding treatment options. Companies focusing on personalized therapies and diagnostics are likely to see significant growth opportunities as the market evolves. By leveraging advancements in genomics, bioinformatics, and data analytics, they can offer cutting-edge solutions that cater to the specific needs of prostate cancer patients.
Global Prostate Cancer Market Segment Analysis:
The Global Prostate Cancer Market is Segmented into Source, Type, Packaging, Distribution Channel, End- Users, and Region.
By Drug Class, the • Hormonal Androgen Deprivation Therapy (ADT) segment is expected to dominate the market during the forecast period.
- Hormonal Androgen Deprivation Therapy (ADT) is a dominant approach in the prostate cancer market due to its effectiveness in managing the disease, particularly in advanced stages. ADT works by reducing the levels of androgens, such as testosterone, which prostate cancer cells use to grow. This reduction helps slow down or shrink tumors, providing significant relief and control for patients with metastatic or locally advanced prostate cancer.One of the main reasons for ADT's dominance is its well-established efficacy. Clinical trials and long-term studies have demonstrated that hormonal therapy can extend survival rates and improve quality of life for patients. The therapy can be administered through various methods, including oral medications, injections, or surgical castration, giving healthcare providers flexibility in treatment plans.
- Another factor contributing to ADT's prevalence is the ongoing development of newer and more effective hormone-based therapies. Recent advancements include novel agents that target androgen receptors more precisely, offering improved outcomes and fewer side effects compared to traditional treatments. These innovations have strengthened the role of ADT in prostate cancer management and expanded its applicability.
- Despite its effectiveness, ADT is not without challenges, such as potential side effects like hot flashes, reduced libido, and osteoporosis. However, the development of supportive therapies and strategies to manage these side effects has helped maintain ADT's position as a cornerstone of prostate cancer treatment. Its widespread use and continued evolution underscore its critical role in the prostate cancer market.
By Distribution Channel, the Hospital pharmacies segment held the largest share in 2023.
- Hospital pharmacies are a dominant distribution channel in the prostate cancer market due to their crucial role in managing and dispensing specialized medications for cancer treatment. Hospital pharmacies are equipped to handle complex and high-cost medications, including those used in prostate cancer therapies. They provide a controlled environment where medications can be administered under strict medical supervision, ensuring patient safety and adherence to prescribed regimens.
- The centralized nature of hospital pharmacies allows for efficient management of inventory and access to the latest therapeutic options. They often have direct relationships with pharmaceutical manufacturers, which facilitates timely access to new and specialized drugs. This direct access helps hospital pharmacies stay up-to-date with the latest advancements in prostate cancer treatments, including cutting-edge therapies and clinical trial drugs.
- Additionally, hospital pharmacies are integral to the multidisciplinary care approach for prostate cancer patients. They work closely with oncologists, urologists, and other healthcare professionals to tailor treatment plans based on individual patient needs. This collaborative approach ensures that medications are chosen and dosed appropriately, enhancing the effectiveness of treatment and reducing the risk of adverse effects.
- Hospital pharmacies also provide comprehensive patient support services, including counseling on drug administration, side effect management, and adherence monitoring. These services are essential for managing the complex regimens often required in prostate cancer treatment, which may involve hormonal therapies, chemotherapy, and targeted therapies. By offering these support services, hospital pharmacies play a critical role in optimizing treatment outcomes and improving patient quality of life.
Global Prostate Cancer Market Regional Insights:
North America is Expected to Dominate the Market Over the Forecast Period
- North America is currently dominating the prostate cancer market. This region, particularly the United States, holds a significant share of the market due to its high incidence rates of prostate cancer and advanced healthcare infrastructure. The extensive network of medical facilities, research institutions, and specialized cancer centers in North America contributes to the region's leadership in prostate cancer treatment and management.
- One key factor driving North America's dominance is the high prevalence of prostate cancer. The aging population and increased awareness have led to more diagnoses, creating a substantial demand for prostate cancer therapies and diagnostic tools. Additionally, the presence of well-established healthcare systems and extensive insurance coverage facilitates access to a broad range of treatment options, further boosting the market in this region.
- North America also benefits from substantial investments in research and development. The region is home to numerous pharmaceutical and biotechnology companies that are at the forefront of developing new therapies and technologies for prostate cancer. Clinical trials and innovative treatments, including advanced hormonal therapies, targeted therapies, and immunotherapies, are often conducted in this region, driving market growth.
- Moreover, regulatory support and favorable reimbursement policies in North America play a crucial role in market dominance. The U.S. Food and Drug Administration (FDA) and other regulatory bodies have established pathways for the approval of new treatments, and insurance coverage for prostate cancer therapies ensures that patients have access to cutting-edge treatments. This combination of factors solidifies North America's leading position in the global prostate cancer market.
Global Prostate Cancer Market Top Key Players:
- AbbVie (US)
- Astellas Pharma Inc. (Japan)
- Bristol-Myers Squibb (US)
- Bayer AG (Germany)
- Pfizer Inc. (US)
- Johnson & Johnson (US)
- Merck & Co., Inc. (US)
- Novartis AG (Switzerland)
- Sanofi (France)
- Roche Holding AG (Switzerland)
- Eli Lilly and Company (US)
- Gilead Sciences, Inc. (US)
- AstraZeneca (UK)
- Amgen Inc. (US)
- Horizon Therapeutics plc (Ireland)
- Incyte Corporation (US)
- Genmab A/S (Denmark)
- Seattle Genetics, Inc. (US)
- Endo International plc (Ireland)
- Mylan N.V. (US)
- Takeda Pharmaceutical Company Limited (Japan)
- Boehringer Ingelheim (Germany)
- Teva Pharmaceutical Industries Ltd. (Israel)
- OncoGenex Pharmaceuticals Inc. (US)
- Clovis Oncology, Inc. (US) and Other Active Players
Global Prostate Cancer Market
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Base Year:
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2023
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Forecast Period:
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2024- 2032
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Historical Data:
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2017 to 2023
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Market Size in 2023:
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USD 13.2 Bn.
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Forecast Period 2024-32 CAGR:
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9.83 %
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Market Size in 2032:
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USD 30.69 Bn.
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Segments Covered:
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By Source
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- Hormonal ADT
- AR-Directed Therapies
- Cytotoxic agents
- Bone metastase therapeutic vaccines
- PARP inhibitors
- Kinase inhibitors’
- PSMA-targeted radioligands
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By Distribution Channel
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- Hospital Pharmacies
- Drug store & Retail pharmacies
- Online pharmacies
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By Region
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- North America (U.S., Canada, Mexico)
- Eastern Europe (Bulgaria, The Czech Republic, Hungary, Poland, Romania, Rest of Eastern Europe)
- Western Europe (Germany, UK, France, Netherlands, Italy, Russia, Spain, Rest of Western Europe)
- Asia Pacific (China, India, Japan, South Korea, Malaysia, Thailand, Vietnam, The Philippines, Australia, New-Zealand, Rest of APAC)
- Middle East & Africa (Turkey, Bahrain, Kuwait, Saudi Arabia, Qatar, UAE, Israel, South Africa)
- South America (Brazil, Argentina, Rest of SA)
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Chapter 1: Introduction
1.1 Scope and Coverage
Chapter 2:Executive Summary
Chapter 3: Market Landscape
3.1 Market Dynamics
3.1.1 Drivers
3.1.2 Restraints
3.1.3 Opportunities
3.1.4 Challenges
3.2 Market Trend Analysis
3.3 PESTLE Analysis
3.4 Porter's Five Forces Analysis
3.5 Industry Value Chain Analysis
3.6 Ecosystem
3.7 Regulatory Landscape
3.8 Price Trend Analysis
3.9 Patent Analysis
3.10 Technology Evolution
3.11 Investment Pockets
3.12 Import-Export Analysis
Chapter 4: Prostate Cancer Market by Drug Class
4.1 Prostate Cancer Market Snapshot and Growth Engine
4.2 Prostate Cancer Market Overview
4.3 Hormonal ADT
4.3.1 Introduction and Market Overview
4.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
4.3.3 Key Market Trends, Growth Factors and Opportunities
4.3.4 Hormonal ADT: Geographic Segmentation Analysis
4.4 AR-directed therapies
4.4.1 Introduction and Market Overview
4.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
4.4.3 Key Market Trends, Growth Factors and Opportunities
4.4.4 AR-directed therapies: Geographic Segmentation Analysis
4.5 Cytotoxic agents
4.5.1 Introduction and Market Overview
4.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
4.5.3 Key Market Trends, Growth Factors and Opportunities
4.5.4 Cytotoxic agents: Geographic Segmentation Analysis
4.6 Bone metastases therapeutic vaccines
4.6.1 Introduction and Market Overview
4.6.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
4.6.3 Key Market Trends, Growth Factors and Opportunities
4.6.4 Bone metastases therapeutic vaccines: Geographic Segmentation Analysis
4.7 PARP inhibitors
4.7.1 Introduction and Market Overview
4.7.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
4.7.3 Key Market Trends, Growth Factors and Opportunities
4.7.4 PARP inhibitors: Geographic Segmentation Analysis
4.8 Kinase inhibitors
4.8.1 Introduction and Market Overview
4.8.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
4.8.3 Key Market Trends, Growth Factors and Opportunities
4.8.4 Kinase inhibitors: Geographic Segmentation Analysis
4.9 PSMA-targeted radioligands
4.9.1 Introduction and Market Overview
4.9.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
4.9.3 Key Market Trends, Growth Factors and Opportunities
4.9.4 PSMA-targeted radioligands: Geographic Segmentation Analysis
Chapter 5: Prostate Cancer Market by Distribution Channel
5.1 Prostate Cancer Market Snapshot and Growth Engine
5.2 Prostate Cancer Market Overview
5.3 Hospital Pharmacies
5.3.1 Introduction and Market Overview
5.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
5.3.3 Key Market Trends, Growth Factors and Opportunities
5.3.4 Hospital Pharmacies: Geographic Segmentation Analysis
5.4 Drug store & Retail pharmacies
5.4.1 Introduction and Market Overview
5.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
5.4.3 Key Market Trends, Growth Factors and Opportunities
5.4.4 Drug store & Retail pharmacies: Geographic Segmentation Analysis
5.5 Online pharmacies
5.5.1 Introduction and Market Overview
5.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
5.5.3 Key Market Trends, Growth Factors and Opportunities
5.5.4 Online pharmacies: Geographic Segmentation Analysis
Chapter 6: Company Profiles and Competitive Analysis
6.1 Competitive Landscape
6.1.1 Competitive Benchmarking
6.1.2 Prostate Cancer Market Share by Manufacturer (2023)
6.1.3 Industry BCG Matrix
6.1.4 Heat Map Analysis
6.1.5 Mergers and Acquisitions
6.2 ABBVIE (US)
6.2.1 Company Overview
6.2.2 Key Executives
6.2.3 Company Snapshot
6.2.4 Role of the Company in the Market
6.2.5 Sustainability and Social Responsibility
6.2.6 Operating Business Segments
6.2.7 Product Portfolio
6.2.8 Business Performance
6.2.9 Key Strategic Moves and Recent Developments
6.2.10 SWOT Analysis
6.3 ASTELLAS PHARMA INC. (JAPAN)
6.4 BRISTOL-MYERS SQUIBB (US)
6.5 BAYER AG (GERMANY)
6.6 PFIZER INC. (US)
6.7 JOHNSON & JOHNSON (US)
6.8 MERCK & CO.
6.9 INC. (US)
6.10 NOVARTIS AG (SWITZERLAND)
6.11 SANOFI (FRANCE)
6.12 ROCHE HOLDING AG (SWITZERLAND)
6.13 ELI LILLY AND COMPANY (US)
6.14 GILEAD SCIENCES
6.15 INC. (US)
6.16 ASTRAZENECA (UK)
6.17 AMGEN INC. (US)
6.18 HORIZON THERAPEUTICS PLC (IRELAND)
6.19 INCYTE CORPORATION (US)
6.20 GENMAB A/S (DENMARK)
6.21 SEATTLE GENETICS
6.22 INC. (US)
6.23 ENDO INTERNATIONAL PLC (IRELAND)
6.24 MYLAN N.V. (US)
6.25 TAKEDA PHARMACEUTICAL COMPANY LIMITED (JAPAN)
6.26 BOEHRINGER INGELHEIM (GERMANY)
6.27 TEVA PHARMACEUTICAL INDUSTRIES LTD. (ISRAEL)
6.28 ONCOGENEX PHARMACEUTICALS INC. (US)
6.29 CLOVIS ONCOLOGY
6.30 INC. (US)
6.31 OTHER ACTIVE PLAYERS
Chapter 7: Global Prostate Cancer Market By Region
7.1 Overview
7.2. North America Prostate Cancer Market
7.2.1 Key Market Trends, Growth Factors and Opportunities
7.2.2 Top Key Companies
7.2.3 Historic and Forecasted Market Size by Segments
7.2.4 Historic and Forecasted Market Size By Drug Class
7.2.4.1 Hormonal ADT
7.2.4.2 AR-directed therapies
7.2.4.3 Cytotoxic agents
7.2.4.4 Bone metastases therapeutic vaccines
7.2.4.5 PARP inhibitors
7.2.4.6 Kinase inhibitors
7.2.4.7 PSMA-targeted radioligands
7.2.5 Historic and Forecasted Market Size By Distribution Channel
7.2.5.1 Hospital Pharmacies
7.2.5.2 Drug store & Retail pharmacies
7.2.5.3 Online pharmacies
7.2.6 Historic and Forecast Market Size by Country
7.2.6.1 US
7.2.6.2 Canada
7.2.6.3 Mexico
7.3. Eastern Europe Prostate Cancer Market
7.3.1 Key Market Trends, Growth Factors and Opportunities
7.3.2 Top Key Companies
7.3.3 Historic and Forecasted Market Size by Segments
7.3.4 Historic and Forecasted Market Size By Drug Class
7.3.4.1 Hormonal ADT
7.3.4.2 AR-directed therapies
7.3.4.3 Cytotoxic agents
7.3.4.4 Bone metastases therapeutic vaccines
7.3.4.5 PARP inhibitors
7.3.4.6 Kinase inhibitors
7.3.4.7 PSMA-targeted radioligands
7.3.5 Historic and Forecasted Market Size By Distribution Channel
7.3.5.1 Hospital Pharmacies
7.3.5.2 Drug store & Retail pharmacies
7.3.5.3 Online pharmacies
7.3.6 Historic and Forecast Market Size by Country
7.3.6.1 Bulgaria
7.3.6.2 The Czech Republic
7.3.6.3 Hungary
7.3.6.4 Poland
7.3.6.5 Romania
7.3.6.6 Rest of Eastern Europe
7.4. Western Europe Prostate Cancer Market
7.4.1 Key Market Trends, Growth Factors and Opportunities
7.4.2 Top Key Companies
7.4.3 Historic and Forecasted Market Size by Segments
7.4.4 Historic and Forecasted Market Size By Drug Class
7.4.4.1 Hormonal ADT
7.4.4.2 AR-directed therapies
7.4.4.3 Cytotoxic agents
7.4.4.4 Bone metastases therapeutic vaccines
7.4.4.5 PARP inhibitors
7.4.4.6 Kinase inhibitors
7.4.4.7 PSMA-targeted radioligands
7.4.5 Historic and Forecasted Market Size By Distribution Channel
7.4.5.1 Hospital Pharmacies
7.4.5.2 Drug store & Retail pharmacies
7.4.5.3 Online pharmacies
7.4.6 Historic and Forecast Market Size by Country
7.4.6.1 Germany
7.4.6.2 UK
7.4.6.3 France
7.4.6.4 Netherlands
7.4.6.5 Italy
7.4.6.6 Russia
7.4.6.7 Spain
7.4.6.8 Rest of Western Europe
7.5. Asia Pacific Prostate Cancer Market
7.5.1 Key Market Trends, Growth Factors and Opportunities
7.5.2 Top Key Companies
7.5.3 Historic and Forecasted Market Size by Segments
7.5.4 Historic and Forecasted Market Size By Drug Class
7.5.4.1 Hormonal ADT
7.5.4.2 AR-directed therapies
7.5.4.3 Cytotoxic agents
7.5.4.4 Bone metastases therapeutic vaccines
7.5.4.5 PARP inhibitors
7.5.4.6 Kinase inhibitors
7.5.4.7 PSMA-targeted radioligands
7.5.5 Historic and Forecasted Market Size By Distribution Channel
7.5.5.1 Hospital Pharmacies
7.5.5.2 Drug store & Retail pharmacies
7.5.5.3 Online pharmacies
7.5.6 Historic and Forecast Market Size by Country
7.5.6.1 China
7.5.6.2 India
7.5.6.3 Japan
7.5.6.4 South Korea
7.5.6.5 Malaysia
7.5.6.6 Thailand
7.5.6.7 Vietnam
7.5.6.8 The Philippines
7.5.6.9 Australia
7.5.6.10 New Zealand
7.5.6.11 Rest of APAC
7.6. Middle East & Africa Prostate Cancer Market
7.6.1 Key Market Trends, Growth Factors and Opportunities
7.6.2 Top Key Companies
7.6.3 Historic and Forecasted Market Size by Segments
7.6.4 Historic and Forecasted Market Size By Drug Class
7.6.4.1 Hormonal ADT
7.6.4.2 AR-directed therapies
7.6.4.3 Cytotoxic agents
7.6.4.4 Bone metastases therapeutic vaccines
7.6.4.5 PARP inhibitors
7.6.4.6 Kinase inhibitors
7.6.4.7 PSMA-targeted radioligands
7.6.5 Historic and Forecasted Market Size By Distribution Channel
7.6.5.1 Hospital Pharmacies
7.6.5.2 Drug store & Retail pharmacies
7.6.5.3 Online pharmacies
7.6.6 Historic and Forecast Market Size by Country
7.6.6.1 Turkey
7.6.6.2 Bahrain
7.6.6.3 Kuwait
7.6.6.4 Saudi Arabia
7.6.6.5 Qatar
7.6.6.6 UAE
7.6.6.7 Israel
7.6.6.8 South Africa
7.7. South America Prostate Cancer Market
7.7.1 Key Market Trends, Growth Factors and Opportunities
7.7.2 Top Key Companies
7.7.3 Historic and Forecasted Market Size by Segments
7.7.4 Historic and Forecasted Market Size By Drug Class
7.7.4.1 Hormonal ADT
7.7.4.2 AR-directed therapies
7.7.4.3 Cytotoxic agents
7.7.4.4 Bone metastases therapeutic vaccines
7.7.4.5 PARP inhibitors
7.7.4.6 Kinase inhibitors
7.7.4.7 PSMA-targeted radioligands
7.7.5 Historic and Forecasted Market Size By Distribution Channel
7.7.5.1 Hospital Pharmacies
7.7.5.2 Drug store & Retail pharmacies
7.7.5.3 Online pharmacies
7.7.6 Historic and Forecast Market Size by Country
7.7.6.1 Brazil
7.7.6.2 Argentina
7.7.6.3 Rest of SA
Chapter 8 Analyst Viewpoint and Conclusion
8.1 Recommendations and Concluding Analysis
8.2 Potential Market Strategies
Chapter 9 Research Methodology
9.1 Research Process
9.2 Primary Research
9.3 Secondary Research