Organic Chips Market Research Report 2024

Organic Chips Market Synopsis

Organic Chips Market Size Was Valued at USD 9800.23 Million in 2023 and is Projected to Reach USD 14564.07 Million by 2032, Growing at a CAGR of 4.5% From 2024-2032.

Organic chips are a type of snack food which are made from organic ingredients with the use of vegetables, cereals, grains, etc. They are made up of naturally without any use of Chemicals.

• Organic chips are a popular snack for all people, especially for health-conscious and environmentally-conscious consumers. These snacks consist of different vegetables and grains, they are baked or lightly fried, for consumers who seek natural, unprocessed.
• A diverse selection of organic chips can be created using various vegetables such as sweet potatoes, beets, kale, spinach, carrots, and cassava, along with grains like quinoa or rice. This variety offers a diverse range of tastes and nutritional requirements.
• Organic chips are commonly baked, not fried, which lowers the fat level and creates a healthier option compared to regular potato chips. They also tend to be void of artificial preservatives, colors, and flavors and are organic and non-GMO certified.
• Organic chips are certified with labels such as USDA Organic, proving they are produced without synthetic pesticides, or GMOs, and with an emphasis on sustainable methods. The utilization of organic standards in the snack industry is a major demonstration of quality and ethical sourcing.
• Organic chips may use organic and edible coatings to extend shelf life, keep crisp, or provide additional benefits. Natural sources can be used to generate these coatings. They are also Advantages for the Environment promote the use of organic fertilizers and reduce the need for toxic chemicals, leading to a more sustainable environment.

Top Key Active Players Involved Are:

“Kettle Foods, Inc. (U.S.), Luke’s Organic (U.S.), General Mills Inc. (U.S.), The Hain Celestial Group, Inc. (U.S.), Tyrrells Potato Crisps Limited (United Kingdom), Rhythm Superfoods (U.S.), Popchips (U.S.), Lukes Organic (United States), Kellogg's (U.S), FZ Organic Food (Netherlands), Garden of Eatin' (the U.S., owned by Hain Celestial), Simply7 Snacks (U.S.), Blue Diamond Growers (U.S.), Terra Chips (U.S), Lundberg Family Farms (U.S.), Bare Snacks (U.S.), Way Better Snacks (U.S.), Biena Snacks (U.S.), Jackson's Honest (U.S.), Hippeas (U.K), The Better Chip (U.S.), Good Health Natural Products (U.S.), Alexia Foods (U.S), Calbee North America (U.S), Saffron Road (U.S.), Saratago Potato Chips LLC (U.S), Popchips (US) and Other Active Players.”

• The market value for the organic snacks market reached almost 9.87 billion U.S. dollars in 2021 and reached 12.07 billion U.S. dollars and is expected to continue growing. Organic snacks are produced without pesticides, fertilizers, or other artificial products.

Source: Company Database

Organic Chips Market Trend Analysis

Growing Health Awareness Among Consumers

• The Consumers growing interest in extending lifespan and improving quality of life has caused them to focus more on preventive health strategies and wellness practices. Lockdown experiences and health concerns have increased people's awareness of their health, resulting in a strong desire to improve their well-being.
• Social media are now used as channels for sharing health and wellness advice, increasing consumer knowledge of health trends and motivating them to embrace healthier habits. Healthcare costs are increasing, leading people to focus on managing their health proactively with lifestyle changes, supplements, and preventive measures instead of depending only on medical treatments.
• The wellness sector is experiencing a growth spurt, with consumers willing to spend more on products and services that improve health, such as fitness, nutrition, sleep, and mental well-being. Innovations in Health and Wellness by Changes in products, services, and technologies are reshaping how people address health, emphasizing accessible wellness solutions that are integrated into everyday routines.
• Consumers are more knowledgeable about ingredients, nutrition, and the health effects of food and lifestyle choices, leading to a higher demand for transparency from brands due to increased information access. Hence in this way, Growing Health Awareness Among Consumers acts as a Driver in the Organic Chips Market.

Product Diversification

• Product diversification involves businesses expanding their product portfolio strategically to reach a wider market. Businesses can reduce risk, attract new customers, and increase their market share by providing a range of products. Product diversification can have a significant impact on this market.
• One benefit of diversification is that it allows companies to reach a larger customer base by offering a variety of products, expanding their target market. This may result in increased sales and revenue expansion. A variety of products can assist businesses in remaining competitive in an ever-changing market.
• In this industry, diversification can also aid companies in reaching various customer groups, ultimately increasing customer contentment and dedication. By providing a variety of products designed to meet unique needs, businesses can establish a powerful brand identity known for excellence and creativity.
• To achieve success in expanding their product range, companies need to carry out comprehensive market research, recognize customer desires and tastes, and stay informed about current industry trends. Investing in research and development, marketing, and quality assurance is essential for companies to guarantee their products meet top-notch standards. Hence, in this way, Product Diversification acts as an opportunity in Organic Chips Market.

Organic Chips Market Segment Analysis:

The Organic Chips Market is Segmented based on Source, Flavour, and Distribution Channel.

By Source, Cereals Segment Is Expected to Dominate the Market During the Forecast Period

• The organic chips market is seeing consistent growth, with the cereals segment being prominently dominant as a source. The rise in popularity of this segment can be due to the growing demand from consumers for healthier snacks that provide the advantages of whole grains. Corn, rice, and oats are nutritious ingredients for chips that attract health-conscious consumers.
• Market research consistently shows that cereal-based organic chips are gaining from the shift towards clean-label and minimally processed foods. These items frequently satisfy specific dietary needs such as gluten-free and non-GMO, expanding their attractiveness.
• The organic chips market is divided based on where the ingredients come from, including cereals as well as vegetables, fruits, grains, and legumes. The cereal segment is poised for ongoing growth due to its capability to appeal to various preferences and dietary requirements, as well as the support from health professionals advocating for whole grains.
• Supermarkets and online retail platforms have played a significant role in increasing the availability and visibility of organic cereal chips, making it simpler for consumers to opt for these healthier snack choices. Manufacturers are devoting resources to research and development to develop novel flavors and textures, to improve competitiveness in the market and attract consumers. Hence in this way, By Source, the cereal segment Is Expected to Dominate the Organic Chips Market.

By Flavour, Classic/Salted Chips, Segment Held the Largest Share In 2023

• The classic/salted flavor segment is a popular choice in the organic chips market. This flavor attracts a wide range of consumers, establishing it as a necessary item in numerous homes. Organic items, such as regular/salty potato chips, are popular among health-conscious consumers looking for minimally processed snacks with great taste.
• The classic/salted variety continues to be the top choice, due to the increasing popularity of innovative and diverse flavors. This is because of its widespread appeal. It appeals to individuals who enjoy a classic flavor profile and those who have dietary restrictions or prefer simpler seasoning. The natural quality increases the worth of these chips since customers link organic labeling.
• The organic chips industry, including vegetable, fruit, cereal, and grain-based varieties. The increase is driven by a growing understanding of health and wellness, with organic classic/salted chips being viewed as a healthier choice compared to traditional snacks.
• Manufacturers in the organic snacks sector meet this need by providing top organic ingredients and preserving the traditional taste, all while ensuring the chips meet the increasing demand for clean-label items. Hence, in this way By Flavour, the Classic/Salted Chips, Segment Held the Largest in the Organic Chips Market.

Organic Chips Market Regional Insights:

North America is Expected to Dominate the Market Over the Forecast Period

• North America is maintaining its leading position in the organic chips industry, supported by a combination of favorable factors contributing to the growth of this market segment.
• The main reason for this is the increased awareness of health and wellness among consumers in the region, resulting in a rise in the need for organic food products. Organic chips are seen as a better option than regular snacks because they don't contain artificial pesticides or GMOs, fitting in with the area's increasing preference for natural and lightly processed foods.
• The United States and Canada are important markets in North America, with strong retail networks that include physical stores and a growing e-commerce industry that makes organic products readily accessible. According to the OECD, the increasing levels of obesity and the resulting emphasis on healthy snack choices are fueling the demand for organic snacks, such as chips.
• The area's economic stability and increased disposable income, consumers can choose higher-priced organic products without facing major obstacles. To meet this demand, creators are introducing a range of organic chip flavors and types, such as vegetable-based choices, which have gained a significant market share and helped boost the market growth in the area.
• The growth of the market in North America is also fueled by the shift in lifestyles and diets, as consumers look for snacks that fit their health objectives and eco-friendly values. Hence, in this way, North America is Expected to Dominate the Organic Chips Market.

Organic Chips Market Active Players

• Kettle Foods, Inc. (U.S.)
• Luke’s Organic (U.S.)
• General Mills Inc. (U.S.)
• The Hain Celestial Group, Inc. (U.S.)
• Tyrrells Potato Crisps Limited (United Kingdom)
• Rhythm Superfoods (U.S.)
• Popchips (U.S.)
• Lukes Organic (United States)
• Kellogg's (U.S)
• Fz Organic Food (Netherlands)
• Garden Of Eatin' (U.S)
• Simply7 Snacks (U.S.)
• Blue Diamond Growers (U.S.)
• Terra Chips (U.S)
• Lundberg Family Farms (U.S.)
• Bare Snacks (U.S.)
• Way Better Snacks (U.S.)
• Biena Snacks (U.S.)
• Jackson's Honest (U.S.)
• Hippeas (U.K)
• The Better Chip (U.S.)
• Good Health Natural Products (U.S.)
• Alexia Foods (U.S)
• Calbee North America (U.S)
• Saffron Road (U.S.)
• Saratago Potato Chips Llc (U.S)
• Popchips (Us), and Other Active Players.

Key Industry Developments in the Organic Chips Market:

• In May 2023, Nourish Organics the popular clean label and superfoods company, in India launched a revolutionary product the healthiest pack of chips called Popeas made of chickpeas, baked not fried, and contains an impressive 12g protein per pack and Organic by offering a high quality and balanced food products that cater to a wide range of dietary needs.