Meal Kit Delivery Services Market Research Report 2024
Meal Kit Delivery Services Market Global Industry Analysis And Forecast (2024- 2032) By Food Type (Ready-To-Cook and Ready-To-Eat), Serving (One, Two, Four, and Others), And Region
Meal Kit Delivery Services Market Synopsis
The Global Meal Kit Delivery Services Market was worth USD 19.92 Billion in 2023. As such, the forecast is that the market is expected to reach USD 68.56 Billion by 2032 with a CAGR of 14.72% from 2024 to 2032.
Meal Kit Delivery Services are subscription-based or one-time purchase services that provide pre-portioned ingredients and recipes to customers, enabling them to prepare home-cooked meals without the need for grocery shopping or meal planning. These services cater to various dietary preferences and restrictions, offering convenience and often focusing on fresh, high-quality ingredients.
The Meal Kit Delivery Services market has experienced significant growth in recent years, driven by increasing consumer demand for convenience and time-saving solutions. These services are popular among busy individuals and families who want to enjoy homemade meals without the hassle of grocery shopping and meal planning. The market also caters to health-conscious consumers by offering customized meal options like vegan, gluten-free, and low-carb plans.
With growing urbanization and a shift in lifestyle towards more on-the-go consumption, the meal kit market has expanded rapidly. Companies have embraced technology, offering mobile apps and subscription models that allow users to easily select meals and receive deliveries based on their schedules. The trend of "food as a service" continues to shape this sector.The COVID-19 pandemic accelerated the adoption of meal kit services, as lockdowns and social distancing measures increased demand for home-cooked meals. Consumers became more inclined to try out meal kits to reduce grocery store visits and experiment with cooking at home.However, the market faces challenges related to sustainability and packaging waste, with many companies looking for environmentally friendly alternatives. Additionally, high competition in the sector has led to innovations in meal variety, speed of delivery, and customization.
Top Key Players Involved Are:
"Blue Apron (USA), HelloFresh (Germany), Sun Basket (USA), Marley Spoon (Germany), Purple Carrot (USA), Gousto (UK), Green Chef (USA), Home Chef (USA), EveryPlate (USA), Plated (USA), Factor75 (USA), Dinnerly (Germany), Fresh n' Lean (USA), PeachDish (USA), Cook it (Canada), Chef's Plate (Canada), Mindful Chef (UK), Yumble (USA), Snap Kitchen (USA), Terra's Kitchen (USA), Veestro (USA), Sakara Life (USA), Daily Harvest (USA), RealEats (USA), Fresh Prep (Canada), and Other Active Players."
Meal Kit Delivery Services Market Trend Analysis
Growing Demand for Convenient and Time-Saving Solutions:
- Consumers are increasingly seeking convenience due to busy lifestyles, leaving little time for meal planning, grocery shopping, and cooking from scratch. This shift in consumer behavior is a major driver of the meal kit delivery market, as it offers a solution that provides both ease and time efficiency in meal preparation.
- Meal kits eliminate the need for time-consuming tasks like ingredient selection and preparation, making cooking accessible to those with limited time. These services are particularly appealing to working professionals, families with young children, and those who desire a balanced home-cooked meal without the effort of traditional meal preparation.
- In addition to convenience, meal kit delivery services appeal to health-conscious consumers by offering personalized meal plans tailored to dietary preferences, including options for vegan, gluten-free, and organic meals. This focus on healthy, easy-to-prepare meals adds to the growing appeal of meal kits.
- Furthermore, the ability to pre-plan meals and control portions has also been a significant factor in driving the demand. Customers appreciate the reduced food waste, as meal kits provide exactly the amount of ingredients needed, making them more environmentally friendly than traditional grocery shopping.
Expansion into Emerging Market Creates an Opportunity for the Global Meal Kit Delivery Services Market
- The meal kit delivery market has the potential to expand into emerging markets, where urbanization and the rise of the middle class are fueling demand for convenient, healthy, and affordable meal options. As more people in these regions gain disposable income and access to e-commerce platforms, the adoption of meal kit services is expected to rise.
- In countries experiencing rapid urbanization, busy working schedules and the shift away from traditional cooking methods create an ideal environment for meal kit services to thrive. Companies can tap into this opportunity by offering region-specific meals that cater to local tastes and dietary preferences, further increasing their appeal in these markets.
- Additionally, the growing penetration of smartphones and the internet in these emerging markets provides a channel for meal kit services to reach new customers. With more consumers using mobile apps for their day-to-day activities, companies can leverage digital marketing and subscription models to attract customers.
- Another factor driving the opportunity in emerging markets is the increasing awareness of health and wellness. As consumers in these regions become more health-conscious, they are likely to gravitate toward meal kits that offer fresh, healthy ingredients and convenience.
Meal Kit Delivery Services Market Segment Analysis:
The Global Meal Kit Delivery Services Market is Segmented into Food Type, Serving, and Region.
By Food Type, the ready-to-eat segment is expected to dominate the market during the forecast period.
- The ready-to-cook market category has emerged as a dominant segment, holding over 60.7% of the total market share. This category's dominance is expected to continue throughout the forecast period. The growing preference for ready-to-cook products can be attributed to their convenience, offering significant time savings compared to traditional cooking methods.
- As consumers increasingly prioritize time efficiency in their busy lifestyles, the demand for ready-to-cook meals has surged. These products provide a quick and easy alternative, eliminating the need for extensive preparation while still offering the satisfaction of home-cooked meals. This shift is particularly appealing to working professionals, urban dwellers, and young adults, all of whom value the balance between convenience and nutrition.
- Additionally, advancements in packaging and food preservation technologies have enabled ready-to-cook products to maintain freshness and flavor, further contributing to their popularity. The pandemic also played a role in accelerating the adoption of these products, as more people sought convenient, in-home dining options during lockdowns and restrictions.
- The sustained market dominance of the ready-to-cook category is supported by its ability to cater to evolving consumer needs, particularly those looking for time-efficient meal solutions without compromising quality. As this trend continues, the ready-to-cook segment is likely to witness further innovations, reinforcing its strong market position.
By Serving, the One segment held the largest share in 2023.
- The meal kit delivery services market is segmented by serving type into one, two, four, and others. This segmentation is primarily based on the number of subscribers the service aims to cater to, reflecting different consumer needs. Among these, the single-serving type is gaining prominence, particularly among young consumers, including millennials and bachelors living away from home. For this group, affordability and convenience are key, as they often have limited budgets. The practicality of single-serving meal kits makes them an attractive option for individuals who seek balanced meals without the hassle of traditional grocery shopping or meal preparation.
- Furthermore, millennials' increasing awareness of healthy eating and nutrition is a significant driver of growth in this segment. These consumers prefer meal kits that offer fresh ingredients, portion control, and diverse recipes that fit into their busy lifestyles. The meal kits are also seen as a time-saving solution, as they eliminate the need for meal planning while promoting healthier eating habits. As a result, the demand for single-serving meal kits is expected to rise steadily, contributing to the overall expansion of the meal kit delivery services market. This trend aligns with broader consumer preferences for personalized, convenient, and health-conscious food options, making the single-service segment a crucial contributor to market growth.
Meal Kit Delivery Services Market Regional Insights:
North America is Expected to Dominate the Market Over the Forecast Period
- The region's dynamic lifestyles and rising demand for convenience have significantly boosted the popularity of meal kits. This trend has been further accelerated by the pandemic, which shifted consumer preferences toward home cooking. Meal kits offer a solution that aligns with the growing desire for healthy, customizable, and varied meal options, making them an appealing choice for many.
- A notable example of this trend is Factor's expansion into the Canadian market in January 2023. Factor, known for its ready-to-heat meal delivery service, introduced its chef-prepared and dietitian-approved meals to Canadian consumers. This strategic move was aimed at catering to the increasing demand for convenient, nutritious dining solutions. By extending its services beyond the U.S., Factor broadened its market reach and enhanced mealtime choices for Canadians, offering them restaurant-quality meals delivered directly to their homes.
- The growth of the meal kit market is also driven by increasing digitalization and the tech-savviness of consumers. The rise of user-friendly online food delivery platforms and subscription models has played a crucial role in this expansion. These technological advancements facilitate seamless access to meal kits, further fueling their popularity as a convenient and health-conscious dining option..
Meal Kit Delivery Services Market Top Key Players:
- Blue Apron (USA)
- HelloFresh (Germany)
- Sun Basket (USA)
- Marley Spoon (Germany)
- Purple Carrot (USA)
- Gousto (UK)
- Green Chef (USA)
- Home Chef (USA)
- EveryPlate (USA)
- Plated (USA)
- Factor75 (USA)
- Dinnerly (Germany)
- Fresh n' Lean (USA)
- PeachDish (USA)
- Cook it (Canada)
- Chef's Plate (Canada)
- Mindful Chef (UK)
- Yumble (USA)
- Snap Kitchen (USA)
- Terra's Kitchen (USA)
- Veestro (USA)
- Sakara Life (USA)
- Daily Harvest (USA)
- RealEats (USA)
- Fresh Prep (Canada), and Other Active Players.
Key Industry Development:
- In April 2023, Blue Apron and Dashmart by DoorDash announced an extension of their partnership, enabling the widespread delivery of Blue Apron's Heat & Eat meals in 11 markets, including New York City, through DashMart. This strategic move demonstrates the companies' commitment to expanding their customer base and enhancing product accessibility by leveraging DashMart's platform beyond the successful initial pilot program in Philadelphia
- In January 2023, Chef Sung of New Rochelle introduced an Asian meal kit service in response to the gap in the market during the pandemic. Recognizing the need for diverse, restaurant-quality dining experiences at home, this new service delivers chef-curated Asian meal kits, offering customers the opportunity to enjoy authentic & convenient Asian cuisine in the comfort of their own homes, satisfying the growing demand for culinary diversity owing to the pandemic-induced dining changes.
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Meal Kit Delivery Services Market |
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Base Year: |
2023 |
Forecast Period: |
2024- 2032 |
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Historical Data: |
2017 to 2023 |
Market Size in 2023: |
USD 19.92 Bn. |
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Forecast Period 2024-32 CAGR: |
14.72% |
Market Size in 2032: |
USD 68.56 Bn. |
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Segments Covered: |
By Food Type |
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By Serving |
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By Region |
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Key Market Drivers: |
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Key Market Restraints: |
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Key Opportunities: |
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Companies Covered in the report: |
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Chapter 1: Introduction
1.1 Scope and Coverage
Chapter 2:Executive Summary
Chapter 3: Market Landscape
3.1 Market Dynamics
3.1.1 Drivers
3.1.2 Restraints
3.1.3 Opportunities
3.1.4 Challenges
3.2 Market Trend Analysis
3.3 PESTLE Analysis
3.4 Porter's Five Forces Analysis
3.5 Industry Value Chain Analysis
3.6 Ecosystem
3.7 Regulatory Landscape
3.8 Price Trend Analysis
3.9 Patent Analysis
3.10 Technology Evolution
3.11 Investment Pockets
3.12 Import-Export Analysis
Chapter 4: Meal Kit Delivery Services Market by Food Type
4.1 Meal Kit Delivery Services Market Snapshot and Growth Engine
4.2 Meal Kit Delivery Services Market Overview
4.3 Ready-To-Cook
4.3.1 Introduction and Market Overview
Frequently Asked Questions
What would be the forecast period in the Global Meal Kit Delivery Services Market research report?
The forecast period in the Global Meal Kit Delivery Services Market research report is 2024- 2032.
Who are the key players in the Global Meal Kit Delivery Services Market?
Blue Apron (USA), HelloFresh (Germany), Sun Basket (USA), Marley Spoon (Germany), Purple Carrot (USA), Gousto (UK), Green Chef (USA), Home Chef (USA), EveryPlate (USA), Plated (USA), Factor75 (USA), Dinnerly (Germany), Fresh n' Lean (USA), PeachDish (USA), Cook it (Canada), Chef's Plate (Canada), Mindful Chef (UK), Yumble (USA), Snap Kitchen (USA), Terra's Kitchen (USA), Veestro (USA), Sakara Life (USA), Daily Harvest (USA), RealEats (USA), Fresh Prep (Canad, and Other Active Players.
What are the segments of the Global Meal Kit Delivery Services Market?
The Meal Kit Delivery Services Market is Segmented into Food Type, Serving and Region. Food Type the market is categorized into (Ready-To-Cook and Ready-To-Eat), Serving the market is categorized into (One, Two, Four, and Others). By region, it is analyzed across North America (U.S.; Canada; Mexico), Eastern Europe (Bulgaria; The Czech Republic; Hungary; Poland; Romania; Rest of Eastern Europe), Western Europe (Germany; UK; France; Netherlands; Italy; Russia; Spain; Rest of Western Europe), Asia-Pacific (China; India; Japan; Southeast Asia, etc.), South America (Brazil; Argentina, etc.), Middle East & Africa (Saudi Arabia; South Africa, etc.).
What is the Global Meal Kit Delivery Services Market?
Meal Kit Delivery Services are subscription-based or one-time purchase services that provide pre-portioned ingredients and recipes to customers, enabling them to prepare home-cooked meals without the need for grocery shopping or meal planning. These services cater to various dietary preferences and restrictions, offering convenience and often focusing on fresh, high-quality ingredients.
How big is the Global Meal Kit Delivery Services Market?
The Global Meal Kit Delivery Services Market was worth USD 19.92 Billion in 2023. As such, the forecast is that the market is expected to reach USD 68.56 Billion by 2032 with a CAGR of 14.72% from 2024 to 2032.
