Japan Bike Sharing Market Research Report 2023

Japan Bike Sharing Market Synopsis

Japan Bike Sharing Market Size Was Valued at USD 39.83 Million in 2022 and is Projected to Reach USD 59.8 Million by 2030, Growing at a CAGR of 5.21 % From 2023-2030.

• The bike-sharing market in Japan has been experiencing steady growth and popularity. Major urban centers, including Tokyo, Osaka, Kyoto, and Fukuoka, were at the forefront of this transportation trend. Bike-sharing services predominantly operated on a station-based model, allowing users to conveniently rent and return bicycles at designated stations using mobile apps or membership cards.
• The availability of electric bikes (e-bikes) further enhanced the appeal of these services, catering to a wide range of users, including the aging population and those seeking a more accessible transportation option. Notably, some bike-sharing services were seamlessly integrated with public transport systems, enabling users to use the same transport cards they use for trains and buses for bike rentals.
• The competition in the market was significant, with various companies vying for market share in major cities. As the bike-sharing landscape evolves, regulations and safety measures play a crucial role in maintaining orderliness and ensuring a smooth flow of traffic. While this information reflects the state of the market up to September 2021, it is advisable to consult recent sources for the latest developments and insights into the Japanese bike-sharing market.

Top Key Players:

"Hello Cycling (Japan), Docomo Bikeshare (Japan), Pedicab (Japan), Cogoo (Japan), Jitensha Chokin (Japan), Sharecycle (Japan), Bikeshare Studio (Japan), Cycleone (Japan), Cocomo (Japan), Joybike (Japan), Pocket Cycle (Japan), Landis Japan (Japan), Anycafe Corporation (Japan), Bikekc (Japan), Green Pedal (Japan), Easygo Japan (Japan), Bike Share Japan (Japan), Team Kashiwa (Japan), Bike Base (Japan), Street Kart Japan (Japan), and Other Major Players."

The graphical data reveals the leading reasons for local governments in Japan to introduce bicycle sharing services as of February 2022, based on the number of cities. The high number of cities focusing on the promotion of tourism strategy, supplementation of public transport, and regional revitalization indicates that bike-sharing has become an integral part of Japan's efforts to enhance tourism, improve transportation connectivity, and stimulate economic activities in various regions. Additionally, the emphasis on reducing the human impact on the environment, promoting public health, and controlling bicycles through sharing systems underscores the growing recognition of bike-sharing's environmental and health benefits, as well as the importance of organized management for the efficient use of shared bicycles. As local governments continue to embrace bike-sharing for its multifaceted advantages, the Japan bike-sharing market is poised for further growth and positive impact.

The Japan Bike Sharing Market Trend Analysis

Increasing Environmental Consciousness

• Increasing environmental consciousness is a driver that has been shaping the trend of the bike-sharing market in Japan. With a growing awareness of environmental issues and a heightened understanding of the impact of carbon emissions on climate change, people are actively seeking sustainable transportation alternatives.
• As major cities in Japan face challenges related to air pollution, bike-sharing initiatives have emerged as a promising solution to mitigate the adverse effects of vehicular emissions. By encouraging bike usage and reducing the number of motorized vehicles on the road, bike-sharing contributes to improved air quality, promoting better public health outcomes.
• Bike-sharing also plays a vital role in sustainable commuting within urban centers. As more people opt for bicycles over motor vehicles for short-distance trips, they actively contribute to reducing greenhouse gas emissions and mitigating climate change. This shift in transportation habits aligns with the growing desire to lead a more sustainable lifestyle and actively participate in environmental conservation efforts.

The Development of Smart City Technologies

• The development of smart city technologies presents a significant opportunity for the bike-sharing market in Japan. Smart cities leverage data-driven solutions and advanced digital infrastructure to enhance the efficiency, sustainability, and overall quality of life in urban areas.
• One of the key advantages of smart city technologies is the ability to offer enhanced mobility solutions. By integrating bike-sharing with other public transportation options, such as trains and buses, users can easily plan and execute multi-modal trips.
• Smart city technologies provide real-time data and analytics capabilities. Bike-sharing operators can collect data on bike usage, rider behavior, and demand patterns. This data can then be analyzed to optimize bike deployment, identify popular routes, and adjust pricing strategies.

Japan Bike Sharing Market Segment Analysis

Bike Sharing market is segmented into Bike Type, Sharing System, and User Type. By Bike Type, E-bike segment is Anticipated to Dominate the Market Over the Forecast Period.

• Equipped with an electric motor, E-bikes provide an extra boost of power, making them easier to ride and requiring less physical effort compared to traditional bikes. This added convenience attracts a wide range of users, including daily commuters seeking a practical and comfortable transportation option.
• Moreover, E-bikes are particularly well-suited for Japan's urban areas with high population density and limited parking space. Their compact size and maneuverability enable users to navigate through congested city streets with ease, making them an ideal solution for short-distance commuting and last-mile connectivity.
• Another significant driver for the popularity of E-bikes is their suitability for Japan's aging population. With an increasing number of older individuals seeking active and healthier lifestyles, E-bikes assist with pedaling, allowing them to enjoy cycling without overexertion.
• E-bikes have also gained favor among environmentally conscious consumers. With zero emissions during operation, E-bikes are considered an eco-friendly alternative to motorized vehicles. As environmental awareness continues to grow, more users are opting for E-bikes as a sustainable transportation option.
• In addition to everyday commuting, E-bikes have found favor in the tourism industry. In popular tourist destinations across Japan, E-bikes offer a convenient and efficient way for travelers to explore cities and scenic spots.

Japan Bike Sharing Market Country Analysis:

• As the capital and largest city of Japan, Tokyo holds a prominent position in various aspects, including economic activity, population density, transportation infrastructure, and tourism. These factors contribute to its potential as the leading market for bike-sharing services in the country.
• Tokyo's high population density is one of the key drivers behind the dominance of bike-sharing services in the city. With millions of residents and commuters, there is a significant demand for efficient and convenient transportation options within Tokyo's urban landscape. Bike-sharing services provide a practical and eco-friendly solution for short-distance trips and last-mile connectivity, making them highly appealing to both Tokyo's residents and visitors.
• Tokyo experiences heavy traffic and congestion during peak hours, which can lead to time-consuming commutes for those using traditional modes of transportation. Bike-sharing offers a faster and more flexible way to navigate through congested streets, allowing users to avoid traffic jams and reach their destinations more efficiently.

COVID-19 Impact Analysis on Japan Bike Sharing Market

• During the initial stages of the pandemic, there was a noticeable decrease in the demand for bike-sharing services as people adhered to lockdowns and social distancing measures. With restrictions in place and many individuals working from home, there were fewer commuters and tourists, resulting in reduced bike-sharing usage across the country.
• Japan's tourism industry, which plays a vital role in the bike-sharing market, was severely affected by the pandemic. International travel restrictions and reduced domestic tourism led to a decline in tourists visiting popular cities where bike-sharing services are prevalent. This decline in tourism directly impacted the demand for bike-sharing services, especially in tourist-heavy areas.
• Bike-sharing operators faced operational challenges during the pandemic. Ensuring proper sanitation and hygiene for shared bicycles became a top priority to mitigate the risk of virus transmission. This led to increased cleaning and maintenance efforts, adding to the operational costs for bike-sharing companies.
• Financially, bike-sharing operators experienced strain due to the combination of decreased demand and increased operational costs. With fewer users, some operators faced difficulties in sustaining their operations and expanding their services. The financial impact was particularly felt during the peak of the pandemic when restrictions were at their strictest.

Top Key Players Covered in The Japan Bike Sharing Market

• Hello Cycling (Japan)
• Docomo Bikeshare (Japan)
• Pedicab (Japan)
• Cogoo (Japan)
• Jitensha Chokin (Japan)
• Sharecycle (Japan)
• Bikeshare Studio (Japan)
• Cycleone (Japan)
• Cocomo (Japan)
• Joybike (Japan)
• Pocket Cycle (Japan)
• Landis Japan (Japan)
• Anycafe Corporation (Japan)
• Bikekc (Japan)
• Green Pedal (Japan)
• Easygo Japan (Japan)
• Bike Share Japan (Japan)
• Team Kashiwa (Japan)
• Bike Base (Japan)
• Street Kart Japan (Japan), and Other Major Players.

Key Industry Developments in the Japan Bike Sharing Market

• In April 2023, DOCOMO INC. announced the launch of its Sharing Operation Optimization System, which utilizes AI to optimize operations for maintaining effective allocations of shared micromobility vehicles and replacing depleted batteries used by these vehicles. The system was adopted on April 24 by DOCOMO BIKE SHARE INC.