Beach Umbrellas Market Research Report 2024

Beach Umbrellas Market Synopsis

Beach Umbrellas Market Size Was Valued at USD 144.34 Million in 2023 and is Projected to Reach USD 239.75 Million by 2032, Growing at a CAGR of 5.8% From 2024-2032.

Beach Umbrellas are large umbrellas that are used as a shade in beaches, Gardens, etc. The main purpose of a beach umbrella is to offer shade and shield from damaging UV rays. It provides a covered space for you to unwind, enjoy a good book, or have a meal without being directly under the sun.

• Beach Umbrellas give a cooling effect below them by providing a shield from the sun's rays. Lowering the temperature aids in creating a more comfortable environment for sitting or napping in the shade. They are frequently utilized for beach parties and social gatherings. They offer specific spots for socializing, savoring refreshments, or arranging food and beverage stations.
• They are an ideal location for having a picnic or dining by the shore, where we can arrange a folding table and chairs under the umbrella to have a meal without the harsh sunlight. If you prefer a more intimate beach experience, you can position the umbrella strategically to create a cozy space away from the crowd. Where it can offer a sense of privacy.
• They are also commonly used for occasions such as outdoor weddings, beach sports tournaments, or music festivals. They act as meeting spots, offer shade for artists, or establish specific zones for various activities.
• In addition to providing sun protection, they can also provide some protection from wind. It is crucial to utilize anchor systems or ensure the umbrella is properly secured to avoid it being carried off by the wind.

Top Active Players Involved Are:

“Tommy Bahama (USA), Frankford Umbrellas (USA), Rio Brands (USA), Business & Pleasure Co. (Australia), Sunnylife Group Pty. Ltd. (Australia), Caravita (Germany), Shadescapes Americas (USA), Neso Tents (USA), Sport-Brella (USA), EdenGarden (Slovenia), Ezpeleta (Spain), Huifeng Umbrella Co., Ltd. (China), Lands’ End (USA), LocalBeach (Australia), OutdoorMaster (USA), Picnic Time, Inc. (USA), Rip Curl (Australia), Serena & Lily Inc. (USA), ShelterLogic Corp. (USA), Sinobest Umbrella Co., Ltd. (China), Sun Garden USA (USA), Sunday Supply Co. (Australia), The Umbrella Connection (USA), TUUCI (USA), Williams-Sonoma Inc. (USA) and Other Active Players.”

Beach Umbrellas Market Trend Analysis

Increasing Leisure Travel

• The rise in leisure travel, where an increasing number of individuals are traveling to coastal locations for holidays, short breaks, or unwinding. This rise in the popularity of beach activities is directly linked to the increase in the sales of beach umbrellas. Increased awareness of the harmful effects of UV radiation makes travelers more conscious about protecting themselves from the sun.
• The Individuals place a high value on comfort when going on beach vacations. Beach umbrellas offer a shady area where tourists can relax, read, or simply unwind at the beach. Numerous resorts and coastal locations also provide services for renting umbrellas. Travelers can now easily get beach umbrellas from rental services, which has also increased the market for these items.
• The popularity of beach destinations shared on social media platforms has influenced the trend of leisure travel where people are inspired by that and willing to go for it. Hence in this way Increasing Leisure Travel acts as a driver for the Beach Umbrellas Market.

Opportunity

Technological Advancement

• The Innovations in technology in the designs of beach umbrellas like lightweight and compact. These materials such as lightweight metals, fiberglass, and advanced fabrics are used to make umbrellas more portable and easier to assemble.
• Advanced fabric technologies, like UV-resistant coatings and materials with high Ultraviolet Protection factors, offer improved sun protection. It could be easily removed by wind, stability has been enhanced with the introduction of features such as wind vents, telescopic poles, and anchor systems.
• Certain beach umbrellas are also now designed with in-built solar panels and USB charging ports. This technology enables users to power their electronic devices with solar energy while relaxing on the beach.
• IoT technology has enabled the development of umbrellas that can wireless connect with smartphones or smart home systems, allowing for functions such as automatic opening and closing, weather conditions notification, and even included speakers for entertainment.
• The durability and longevity of beach umbrellas made with High-quality materials, like reinforced frames and water-resistant fabrics, ensure that umbrellas withstand prolonged exposure to the sun, Saltwater, etc. Hence in this way, Technological advancement acts as an opportunity in the beach umbrellas Market.

Beach Umbrellas Market Segment Analysis:

Beach Umbrellas Market Segmented on the basis of Type, Design, Material, Size, Distribution Channel, And End-User.

By Type, Portable Beach Umbrellas Segment Is Expected to Dominate the Market During the Forecast Period

• Portable beach umbrellas are favored by consumers for their convenience, ease of use, and versatility. These umbrellas are light, small, and simple to carry, which enables users to easily carry them to different beach locations.
• The surge in portable beach umbrellas is due to the increase in leisure travel. As the number of individuals going on vacations, weekend getaways, and day trips to the beach increases, there is a rising need for portable and easily manageable umbrellas.
• Portable umbrellas also provide innovative features like telescopic poles, folding designs, and quick assembly systems, which makes them easy to set up, that families can also enjoy.
• These umbrellas are easily adjustable and can be angled to offer shade in different directions, adapting to the different positions of the sun during the day Serve the requirements of people who are looking for change in their beach arrangements.
• Materials like aluminum alloys, fiberglass, and UV-resistant fabrics help to improve the umbrellas' portability and lifespan due to their lightweight and durable nature. They have resistance to saltwater and exposure to harsh sunlight, so people prefer these umbrellas. Hence in this way Portable Beach Umbrellas Segment Is Expected to Dominate the Beach Umbrellas Market

By Design, Tilting Umbrellas Segment Held the Largest Share In 2023

• Tilting umbrellas have a mechanism that lets users change the angle of the canopy. This function allows beach visitors to move the shade to stay protected from the sun's rays as its position shifts throughout the day. This is making the consumers buy this type of umbrella.
• One of the main advantages of these umbrellas is the level of comfort they provide. These umbrellas offer improved sun protection and enhance comfort at the beach by giving users the ability to change the tilt angle. Individuals can adjust the umbrella to protect themselves from direct sunlight, therefore lowering the chance of sunburn and creating a more comfortable environment to unwind.
• This feature of tilting in these umbrellas enhances convenience and functionality. It is simple for users to modify the tilt mechanism to block light from specific angles or accommodate various seating arrangements and makes us feel relaxed.
• Their durability and stability also play a role in influencing it. Producers are also investing money into durable materials and sturdy construction to make sure these umbrellas can endure powerful winds, beach surroundings, and for regular use. Hence, in this way, the Portable Beach Umbrellas Segment Is Expected to Dominate the Beach Umbrellas Market.

Beach Umbrellas Market Regional Insights:

North America is Expected to Dominate the Market Over the Forecast Period

• North America has a rich beach culture and a significant amount of beach tourism. The area contains numerous well-known beach spots like Florida, California, and Hawaii that are attracting many tourists from both within the country and abroad annually. As tourists look for shelter and sun protection while at the beach these beach umbrellas will be at a high need.
• This Region is also creating an outdoor recreation sector, emphasizing activities like beach getaways, picnics, and outdoor gatherings. The demand for beach umbrellas is fueled by the popularity of activities related to the beach.
• The region's favorable weather conditions and Prolonged summer seasons are further increasing the need for beach umbrellas, as people spend more time outdoors. This will give the people better protection where they can spend quality time with their families.
• The Innovation and development of products into the market are bringing participants in this area who are always working to bring out new and enhanced beach umbrellas with upgraded features such as UV protection, easy-to-carry materials, and effective mechanisms. Hence, in this way, North America is Expected to Dominate the Beach Umbrellas Market.

Source: Company Database

• According to a survey conducted in 2023, the most popular types of summer vacation destinations varied among travelers in the United States. The most popular summer vacation destination among U.S. travelers was the beach, with 32 percent of respondents stating that this was the case.

Beach Umbrellas Market Active Players

• Tommy Bahama (USA)
• Frankford Umbrellas (USA)
• Rio Brands (USA)
• Business & Pleasure Co. (Australia)
• Sunnylife Group Pty. Ltd. (Australia)
• Caravita (Germany)
• Shadescapes Americas (USA)
• Neso Tents (USA)
• Sport-Brella (USA)
• Edengarden (Slovenia)
• Ezpeleta (Spain)
• Huifeng Umbrella Co., Ltd. (China)
• Lands’ End (USA)
• Localbeach (Australia)
• Outdoormaster (USA)
• Picnic Time, Inc. (USA)
• Rip Curl (Australia)
• Serena & Lily Inc. (USA)
• Shelterlogic Corp. (USA)
• Sinobest Umbrella Co., Ltd. (China)
• Sun Garden (USA)
• Sunday Supply Co. (Australia)
• The Umbrella Connection (USA)
• Tuuci (USA)
• Williams-Sonoma Inc. (USA) and Other Active Players.

Key Industry Developments in the Beach Umbrellas Market:

• In April 2024, ASTM International published a new standard consumer safety specification for beach umbrellas and anchor devices with the designation ASTM F3681-24. The standard addresses the hazards identified by the U.S. Consumer Product Safety Commission (CPSC), which includes lacerations and impalement from the shaft/pole of a windblown airborne beach umbrella.
• In March 2023, Weatherman Umbrella Launched a Limited-Edition McLaren Umbrella which is Available in both the team’s classic “Papaya” orange and their most recent color “Anthracite”, This new material provides powerful protection from the sun’s harmful UV rays and works to reduce temperatures up to 10 degrees, and also used as a water-repellent.