According to a new report published by AkVis Intelligence, titled, “White Mushroom Market by Type, Form, Branding, Application, and End User., and Region Global Market Analysis and Forecast, 2024-2032. The Global White Mushroom Market Size Was Valued at USD 42.72 Billion in 2023 and is Projected to Reach USD 77.88 Billion by 2032, Growing at a CAGR of 6.9 % from 2024-2032. The white mushroom market, dominated by button mushrooms (Agaricus bisporus), is gaining popularity due to their health benefits, adaptability in cooking, and gentle taste. Consumers value these mushrooms for their protein, fiber, and vitamin content, which can reduce cancer and heart-related issues. The market faces challenges like perishability, which makes transportation and storage difficult. However, economic benefits like their ability to thrive in agro-industrial waste areas and suitability for vegan diets fuel their growth. The growing demand for natural, plant-derived products supports this trend. The white mushroom industry is poised for expansion due to the growing demand for nutritious and environmentally friendly food options. Despite logistics challenges, the market advantages of button mushrooms align with current dietary trends. As a key ingredient in global cuisine and healthy living, white mushrooms' market prospects remain strong due to changing consumption habits and increasing distribution options.
According to the White Mushroom, the Market is segmented into Type, Form, Branding, Application, and End User. By type, the market is categorized into Button Mushroom, Oyster Mushroom, and Lion’s Mane Mushroom. By Form, the market is categorized into Fresh, and processed. By Branding, the market is categorized into Private-label and branded. By Application, the market is categorized into the Food Processing Industry, Pharmaceutical. By End User, the market is categorized into Retail, Food Service, Food & Beverage Industry, and Other. By region, it is analyzed across North America (U.S.; Canada; Mexico), Europe (Germany; U.K.; France; Italy; Russia; Spain, etc.), Asia-Pacific (China; India; Japan; Southeast Asia, etc.), South America (Brazil; Argentina, etc.), Middle East & Africa (Saudi Arabia; South Africa, etc.).
White mushroom cultivation is gaining popularity due to its environmental friendliness and health benefits. They can grow on composted agricultural waste, making them a sustainable choice. The market is growing due to their culinary versatility, making them suitable for soups, stir-fries, and pizza toppings. The rise of online shopping platforms and e-commerce has increased consumer availability, further driving up demand. The popularity of vegetarian and vegan diets has also made white mushrooms a preferred alternative to meat, boosting their demand in international markets.
The white mushroom industry is experiencing a surge in recognition due to the health benefits they offer. These mushrooms are known for their low calorie and fat content, high in essential nutrients like vitamins, minerals, and antioxidants. As consumers adopt healthier habits, there is a growing demand for foods that promote general health. White mushrooms are a good fit due to their natural makeup and potential immune-boosting properties. They can also be used in various cooking methods, making them appealing for vegetarian meals or soups. The mushroom industry's ongoing research on these health benefits offers opportunities for new product development, including mushroom extracts, powders, and supplements.
Global White Mushroom Market, Segmentation
Aluminum Extrusion Market is Segmented Based on Type, Form, Branding, Application, and End User, and Region.
By Branding:
The private segment is expected to dominate the processed frozen white mushroom market, attracting budget-conscious consumers with lower prices compared to national or international brands. Private brands maintain high quality while offering competitive prices. Factors contributing to their success include brand reputation, innovative products, distribution networks, and marketing strategies. Retailers invest in research and development to create fresh frozen white mushroom products that cater to consumer preferences. Private labels have a competitive advantage by quickly adapting to market trends and consumer preferences. They maintain consumer engagement by regularly introducing new products and improving existing ones, leading to continuous growth in the processed frozen white mushroom market.
By End User:
The retail sector plays a crucial role in the white mushroom market, delivering frozen processed mushrooms to customers through supermarkets, grocery stores, and specialty food shops. Their vast supply chains and distribution networks cater to various customer needs, offering convenience and quality in frozen food items. The retail industry's logistics and infrastructure enable efficient inventory management and product availability, satisfying consumer demands for reliable availability and high quality. The food service industry also heavily consumes frozen white mushrooms, valuing their convenience, cost-effectiveness, and consistent availability. Expecting a 6.1% compound annual growth rate from 2023 to 2030, food service establishments save money by purchasing in bulk and reducing waste. The versatility of frozen white mushrooms in various cooking situations further increases their popularity in both retail and food service sectors.
Region:
The Asia-Pacific region is expected to dominate the white mushroom market due to its expanding population and rising health consciousness, particularly in emerging nations like India and China. The growing middle class in these regions is increasingly adding mushrooms to their diets, understanding their health benefits. The region's favorable weather conditions and modern farming methods have allowed for high demand for white mushrooms both domestically and internationally. White mushrooms are also a significant part of Asian cooking practices, contributing to their high demand. The region's strong production and versatile usage ensure its continued importance in the global white mushroom market.
Some of The Leading/Active Market Players Are-
- South Mill Mushrooms Sales (U.S.)
- Giorgio Fresh Co. (U.S.)
- To-Jo Mushrooms (U.S.)
- Phillips Mushroom Farms (U.S.)
- Gourmet Mushrooms, Inc. (U.S.)
- The Mushroom Company (U.S.)
- Okechamp S.A. (Poland)
- Monaghan Mushrooms (Ireland)
- Drinkwater's Mushrooms Ltd. (United Kingdom)
- Smithy Mushrooms Ltd. (United Kingdom) and Other Active Players
Key Industry Developments
- In February 2023, Smithy Mushrooms, a leading UK grower of exotic mushrooms, has partnered with Graphic Packaging International to supply premium mushrooms to UK supermarkets in recyclable, cartonboard ProducePack™ Punnets. This collaboration aligns with growing consumer demand for sustainable packaging and efforts to reduce plastic use in fresh produce aisles. With increasing legislation in Europe targeting single-use plastics, this initiative highlights the commitment of both companies to environmentally friendly solutions, offering consumers an eco-conscious choice in their mushroom purchases.
- In Augest 2023, The Mushroom Council's summer partnership with Allrecipes, the world's largest digital food media brand, has reached consumers over 50 million times. Launched in May, the "Mix it Up with Mushrooms" promotion encourages adding mushrooms to grocery carts to blend with ground meat for more delicious, nutritious, and sustainable meals. This collaboration continues the Mushroom Council's tradition of summer promotions with culinary organizations or media brands to promote the benefits of blending mushrooms with other ingredients.
Key Findings of the Study:
- The private segment is expected to dominate the processed frozen white mushroom market, attracting budget-conscious consumers with lower prices.
- The Asia-Pacific region is expected to dominate the market due to its expanding population, rising health consciousness, favorable weather conditions, and modern farming methods.
- The retail sector plays a crucial role in the market, delivering frozen processed mushrooms through various outlets and maintaining high quality.
T. Kumbhar
Author Information
T. Kumbhar is a Senior Market Research Consultant at IMR, specializing in Agro-Chemicals, Food Tech, Consumer Goods, and more. With four years of experience, he delivers market insights, competitive analysis, and data-driven business strategies.
