According to a new report published by AkVis Intelligence, titled, “Wagyu Beef Market by Product Type, Indication, Frequency, End User, and Region Global Market Analysis and Forecast, 2024-2032. The Global Wagyu Beef Market Size Was Valued at USD 25.30 Million in 2023 and is Projected to Reach USD 1236.84 Million by 2032, Growing at a CAGR of 4.89 % from 2024-2032.
Wagyu beef, a premium Japanese beef, is derived from specific breeds of cattle, including Japanese Black, Japanese Brown, Japanese Polled, and Japanese Shorthorn. These breeds have unique genetic traits that contribute to their unique flavor and intramuscular fats. The premium and high-quality beef cut is derived from these breeds due to their geographical isolation and regional climates. Wagyu beef is known for its unique flavor and appearance, as well as its positive impact on health. It contains more conjugated linoleic acid (CLA) than other types of beef, making it a healthier choice. It is tender naturally and lean due to its intramuscular fat, making it a healthier choice. The global Wagyu beef market is growing due to rising disposable incomes, shifting dietary preferences, and the trend of gourmet cuisine. Health-conscious consumers are attracted to Wagyu beef due to its increased levels of monounsaturated fats and omega-3 fatty acids compared to traditional beef. The spread of culinary influences and the growth of upscale restaurants and specialty food stores have created new opportunities for marketing and selling Wagyu beef.
According to Wagyu Beef, the Market is segmented into Product Type, Distribution Channel, Grade, Nature, Application & End. By Product type, the market is categorized into Fullblood, Pureblood, and Crossblood. By Distribution Channel, the market is categorized into Supermarkets, Specialty Meat Stores, Store Based Retail, Online Platforms, and Others. By Grade, the market is categorized into Grade A, Grade B, and Grade C. By Nature, the market is categorized into Organic and Conventional. By Application, the market is categorized into Direct To Human Use and Industrial Use. By End User, the market is categorized into Households and food Services. By region, it is analyzed across North America (U.S.; Canada; Mexico), Europe (Germany; U.K.; France; Italy; Russia; Spain, etc.), Asia-Pacific (China; India; Japan; Southeast Asia, etc.), South America (Brazil; Argentina, etc.), Middle East & Africa (Saudi Arabia; South Africa, etc.).
Wagyu beef's demand is increasing due to its unique taste and marbling, making it a top choice for food lovers and experts. The marbling, defined by even fat dispersion, results in a velvety mouthfeel and unmatched taste. This exceptional quality appeals to a discerning customer base. The growing recognition of these attributes is driven by food blogs, social networking sites, and personal referrals. The global market now highly values Wagyu beef due to the successful spread of information about its advantages.
Wagyu Beef has the potential to expand its product range globally, offering a variety of options beyond popular ribeye and sirloin. This includes introducing convenient options like burgers, sausages, and pre-marinated cuts, catering to consumers seeking high-quality, easy-to-make dishes. Additionally, Wagyu beef suppliers can capitalize on the growing interest in sustainable and ethical meat products by implementing sustainable methods and achieving certifications like organic or grass-fed production techniques. This strategic diversification and sustainability can boost market appeal and promote long-term growth in the Wagyu beef industry.
Global Wagyu Beef Market, Segmentation
The Wagyu Beef Market is Segmented Based on Product Type, Distribution Channel, Grade, Nature, Application, End User, and Region.
By Product Type:
Fullblood Wagyu, a type of Wagyu cattle registered with the Australian Wagyu Association, has a strong presence in the Wagyu beef market due to its exceptional marbling, flavor, and tenderness. This premium quality has led to higher prices and demand for the product. Consumers worldwide prefer Fullblood Wagyu beef due to its authenticity and culinary qualities. The growth of the Fullblood segment in the Wagyu beef market is driven by developing economies, where consumers' incomes increase, leading to increased consumption of luxury goods like Wagyu beef. The Fullblood Wagyu beef segment has become a key player in the global luxury food market.
By Application:
The Wagyu beef market has seen a significant growth due to the industrial sector's involvement. Wagyu beef, known for its premium quality and rich taste, is used in various industries beyond cooking, extracting valuable substances like collagen, gelatin, and protein isolates. These are used in culinary, cosmetic, and pharmaceutical sectors. The strategic use of Wagyu beef increases its economic worth and meets consumer demands for high-quality, versatile components. The flexibility of Wagyu beef makes it a sought-after premium ingredient for various industrial uses, enhancing its image as a flexible and valuable agricultural commodity.
Region:
The Asia Pacific wagyu beef industry is expected to dominate the market over the forecast period due to the origin of the wagyu cow breed. Japan leads the market, exporting a large amount of wagyu beef to developed countries. Australia ranks second in terms of Wagyu beef cattle population outside of Japan, offering a perfect breeding environment without diseases. The manufacturing area is expected to lead in consumer market share, with over 70% of Japanese people eating Wagyu beef daily. Japanese individuals consume approximately 1000 kilocalories fewer than Americans, leading to a high demand for top-notch beef. Monitoring food industry trends and increasing convenient fast-food outlets are setting the foundation for the local Wagyu beef market.
Some of The Leading/Active Market Players Are-
- American Wagyu Association (U.S.)
- Snake River Farms (U.S.)
- Lone Mountain Wagyu (U.S.)
- Imperial American Wagyu Beef (U.S.)
- Synergy Wagyu (U.S.)
- Masami Foods, Inc. (U.S.)
- Nebraska Star Beef (U.S.)
- L&W Meat Company (U.S.)
- Texas Wagyu Association (U.S.)
- Blackmore Wagyu Beef (Australia) and Other Active Players
Key Industry Developments
In July 2023, Finnebrogue and Ivy Farm announced the world's first partnership to bring cultivated wagyu beef to the UK. Finnebrogue Artisan and Ivy Farm Technologies pioneering the future of meat with a groundbreaking partnership to introduce cultivated Wagyu beef burgers to the UK market. As leaders in their fields, Finnebrogue’s expertise in premium meats and Ivy Farm’s innovative cultivated meat technology converge to create a sustainable and high-quality dining experience.
Key Findings of the Study:
- Wagyu beef is increasingly used beyond culinary purposes, with applications in industries like cosmetics and pharmaceuticals for collagen, gelatin, and protein isolate extraction.
- The Asia Pacific region dominates the Wagyu beef market, led by Japan and Australia, which are major producers and exporters of Wagyu beef.
- The market sees strategic diversification into products like burgers and sausages, catering to consumer demand for high-quality, convenient meal options.
T. Kumbhar
Author Information
T. Kumbhar is a Senior Market Research Consultant at IMR, specializing in Agro-Chemicals, Food Tech, Consumer Goods, and more. With four years of experience, he delivers market insights, competitive analysis, and data-driven business strategies.
