The vehicle subscription market refers to a business model where individuals or businesses can subscribe to a vehicle service instead of owning or leasing a car outright. It operates on a similar concept to other subscription-based services like streaming platforms or subscription boxes. In a vehicle subscription model, customers pay a monthly fee to access a fleet of vehicles. The subscription typically includes various services such as insurance, maintenance, and roadside assistance. The specific terms and conditions can vary depending on the subscription provider and the region.